2025 Speakers

Michele Lo Forte is an experienced leader in the e-commerce industry, currently heading the E-commerce division at Breitling, a global luxury watch brand. With a strong background in digital transformation, Michele has successfully driven online growth and improved customer experiences across various platforms. Michele’s expertise spans digital marketing, omnichannel strategies, and leveraging technology to enhance business outcomes. A forward-thinking professional, Michele excels at leading cross-functional teams, optimizing operational efficiencies, and fostering innovation in fast-paced environments.

Frederica Watson is a seasoned ecommerce and digital marketing expert with over a decade of experience in driving online growth and innovation. With a proven track record of helping businesses transform their digital presence, Frederica is passionate about profitable, scalable growth, empowering businesses to thrive in a rapidly evolving landscape.

Kimmo Jukuri is heading digital expansion and marketplaces at H&M. Kimmo has years of experience from digital commerce and international expansion both through owned and third party channels. During his time at H&M, he has helped build and scale two own operated online marketplace initiatives and is now focusing on creating growth through multichannel and social commerce as well as launching the brand digitally to new markets.

I have spent my career driving growth through seamless customer experiences and innovative brand and omnichannel strategy. Currently, leading the Digital and commercial functions at Le Chameau, I am focussed on initiatives that enhance the brand’s digital presence and strengthen our direct-to-consumer channels.

My passion is developing high-performing teams that blend strategy, creativity, and commercial execution to elevate brand impact and consumer engagement.

Notable accomplishments include leading the development of Arc’teryx’s D2C channel, as well as driving the successful launch of AB InBev’s B2B2C Bees platform, which earned two Cannes Lions for its innovative approach to brand storytelling and customer experience.

Charles is the head of Corporate Strategy at Aesop, a leading brand in luxury personal care, and is responsible for defining the next stage of the brand’s ambition and growth. Prior to joining Aesop, Charles was with Kearney, a global management consulting firm, where he worked in consumer goods, retail and financial services.  

Lauren Duncan is an energetic leader in e-commerce, currently spearheading digital strategies and growth as the Head of Ecommerce at Philip Kingsley. With a background in digital marketing and customer behaviour, Lauren leverages over a decade of experience to drive transformative initiatives that elevate online presence whilst hitting commercial objectives. Her commitment to delivering exceptional online experiences aligns with Philip Kingsley’s dedication to empowering individuals through personalised hair care solutions.

Elaine is the Area Head of Digital & Omnichannel for British American Tobacco. She has an overall responsibility for spearheading Digital, Omnichannel and Transformation strategy creation and delivery, with priority focus of driving business growth through transformation for new categories.

Prior to BAT, Elaine was with Philips for 14 years in various Digital & eCommerce roles in Netherlands, China, South Korea, and APAC, managing the Consumer, Healthcare and Sleep & Respiratory business. She also spent 4.5 years in the agency side with Carlson Marketing Worldwide Singapore, managing clients with digital portfolio, such as ExxonMobil, SK-II and Guinness for Southeast Asia.

In her role for Philips and BAT, she led several business and digital transformation initiatives including transforming Digital Commerce capabilities in the organization, designing, and deploying Subscription Commerce business models, and the setup of The Philips PULSE – an end-to-end digital and performance management ecosystem to drive DROI across digital activation in the region. Her work has won internal and external awards in the region, such as at 2015’s Campaign Asia, 2016 Singapore Creative Circle Awards, 2016 and 2017 Singapore Advertising Hall of Fame Awards, and Festival of Media APAC Awards.

Rachel Cryan is an experienced digital strategist with over a decade of specialising in social media advertising. At Anicca Digital, she plays a pivotal role in crafting innovative strategies that help brands connect meaningfully with their audiences. Her expertise spans a wide range of social platforms, covering everything from initial campaign ideation to performance analysis and wider business growth.

Throughout her career, Rachel has worked with clients across an array of industries creating impactful campaigns that achieve measurable outcomes. Her passion for social and public speaking has earned her recognition as a trusted voice in the ever-evolving digital landscape.

Outside of work, Rachel enjoys making travel content, which inspires her creative side. She is a regular speaker at industry events, sharing insights and best practices to empower businesses to thrive through social media.

Mike Ryan combines years of retail operations experience with domain expertise in digital marketing.

He has spoken at numerous industry conferences, is commonly highlighted as a top industry expert, and has been cited by Search Engine Land, AdExchanger, the Financial Times, Bloomberg, and Business Insider. Hosting the ‘Growing Ecommerce’ podcast, Mike offers valuable insights and practical tips on emerging performance marketing and e-commerce trends, captivating over 15,000 followers on LinkedIn.

Gordon Glenister is an influencer marketing expert, podcast host and award winning author on influencer marketing. He founded the Influence division of the Branded Content Marketing Association and is a founder of Employfluence an employee influencer agency.  Gordon is a well known speaker at international conferences talking about influencer marketing, personal branding and employee influence.