2025 Speakers

Dr. Mohsen Ghasempour is a distinguished expert in the field of artificial intelligence (AI) with a solid academic foundation, holding a PhD in Computer Science. Currently, Mohsen serves as the Group Director of AI at Kingfisher plc, where his leadership contributes to the advancement of artificial intelligence and machine learning technologies within the organisation. With over 15 years of experience as an accomplished data scientist and visionary leader, Mohsen has consistently harnessed the power of data to drive strategic decision-making. Prior to his role at Kingfisher, he held pivotal positions in leading technology and retail organisations, including The Hut Group (THG) and Shop Direct. In these roles, he spearheaded cross-functional teams to implement cutting-edge Machine Learning and AI solutions, resulting in measurable and transformative outcomes.

Hamish has dedicated over 15 years to cultivating some of the world’s leading
consumer brands across Australia, New Zealand, Europe, the UK, and the
US. With a deliberate focus on garnering diverse experiences, his
contributions have encompassed various functions, including field sales,
demand planning, brand management, national sales accounts, eCommerce,
digital media, and consumer data.

Michele Lo Forte is an experienced leader in the e-commerce industry, currently heading the E-commerce division at Breitling, a global luxury watch brand. With a strong background in digital transformation, Michele has successfully driven online growth and improved customer experiences across various platforms. Michele’s expertise spans digital marketing, omnichannel strategies, and leveraging technology to enhance business outcomes. A forward-thinking professional, Michele excels at leading cross-functional teams, optimizing operational efficiencies, and fostering innovation in fast-paced environments.

Frederica Watson is a seasoned ecommerce and digital marketing expert with over a decade of experience in driving online growth and innovation. With a proven track record of helping businesses transform their digital presence, Frederica is passionate about profitable, scalable growth, empowering businesses to thrive in a rapidly evolving landscape.

Kimmo Jukuri is heading digital expansion and marketplaces at H&M. Kimmo has years of experience from digital commerce and international expansion both through owned and third party channels. During his time at H&M, he has helped build and scale two own operated online marketplace initiatives and is now focusing on creating growth through multichannel and social commerce as well as launching the brand digitally to new markets.

I have spent my career driving growth through seamless customer experiences and innovative brand and omnichannel strategy. Currently, leading the Digital and commercial functions at Le Chameau, I am focussed on initiatives that enhance the brand’s digital presence and strengthen our direct-to-consumer channels.

My passion is developing high-performing teams that blend strategy, creativity, and commercial execution to elevate brand impact and consumer engagement.

Notable accomplishments include leading the development of Arc’teryx’s D2C channel, as well as driving the successful launch of AB InBev’s B2B2C Bees platform, which earned two Cannes Lions for its innovative approach to brand storytelling and customer experience.

With a growth hacking-approach to digital marketing, Martin Andersen currently spearheads AI business development projects across the entire consumer journey at L’Oréal. As a seasoned keynote speaker and business thought leader, Martin comes from the land of LEGO and Hans Christian Andersen and is on a mission to help Marketeers succeed in an ever evolving artificial intelligence landscape.

Charles is the head of Corporate Strategy at Aesop, a leading brand in luxury personal care, and is responsible for defining the next stage of the brand’s ambition and growth. Prior to joining Aesop, Charles was with Kearney, a global management consulting firm, where he worked in consumer goods, retail and financial services.  

Ellie has specialised in building partnerships for Ecommerce platforms for over 10 years and is currently responsible for the acquisition of all branded retailers onto Just Eat. Just Eat moved into retail over a year ago and have launched retail partnerships with the likes of Boots, Card Factory, Cex and Pets & Friends as well as many others. Ellie’s passion is partnering with like minded brands to solve real life issues with a customer need as well as being passionate about women in sales and leadership. 

Siddharth ‘Sid’ Jhunjhunwala is a seasoned entrepreneur and the CEO & Co-founder of SpiderX AI, an award-winning Voice AI company for the modern CX era. He is also the co-founder of Web Spiders Group, which in its 25th year, is a global CX Agency working with clients across 10 countries.

Sid has lived in multiple countries including India, Singapore, and the United States of America. His expertise spans AI-powered chatbots, and custom generative AI solutions, ensuring enterprises stay ahead in the digital age..

A visionary in the field, Sid is committed to leveraging AI to streamline operations, enhance creativity, and elevate customer experiences and as a thought leader in enterprise AI transformation, he continues to drive innovation at the intersection of technology and human intelligence, shaping the future of AI-powered business solutions.

Sid has been a sought-after speaker in conferences globally, both at keynote and panel levels.

Laricea is a well seasoned marketer with over 15 years of experience in maximising brand and business growth through best in class, cutting edge marketing strategies. She is currently Marketing Director at the jewellery company Objkts. She is also an author, board advisor and industry leading marketing speaker pulling from past experiences working on global brands like Google, Booho, Huawei, Microsoft, Entain, and Tesco.

In October 2024 she has launched her own brand, Achillea Beauty which is a progressive, environmental conscious skin-care brand dedicated to exercise and workouts.

Lauren Duncan is an energetic leader in e-commerce, currently spearheading digital strategies and growth as the Head of Ecommerce at Philip Kingsley. With a background in digital marketing and customer behaviour, Lauren leverages over a decade of experience to drive transformative initiatives that elevate online presence whilst hitting commercial objectives. Her commitment to delivering exceptional online experiences aligns with Philip Kingsley’s dedication to empowering individuals through personalised hair care solutions.

Elaine is the Area Head of Digital & Omnichannel for British American Tobacco. She has an overall responsibility for spearheading Digital, Omnichannel and Transformation strategy creation and delivery, with priority focus of driving business growth through transformation for new categories.

Prior to BAT, Elaine was with Philips for 14 years in various Digital & eCommerce roles in Netherlands, China, South Korea, and APAC, managing the Consumer, Healthcare and Sleep & Respiratory business. She also spent 4.5 years in the agency side with Carlson Marketing Worldwide Singapore, managing clients with digital portfolio, such as ExxonMobil, SK-II and Guinness for Southeast Asia.

In her role for Philips and BAT, she led several business and digital transformation initiatives including transforming Digital Commerce capabilities in the organization, designing, and deploying Subscription Commerce business models, and the setup of The Philips PULSE – an end-to-end digital and performance management ecosystem to drive DROI across digital activation in the region. Her work has won internal and external awards in the region, such as at 2015’s Campaign Asia, 2016 Singapore Creative Circle Awards, 2016 and 2017 Singapore Advertising Hall of Fame Awards, and Festival of Media APAC Awards.

Rachel Cryan is an experienced digital strategist with over a decade of specialising in social media advertising. At Anicca Digital, she plays a pivotal role in crafting innovative strategies that help brands connect meaningfully with their audiences. Her expertise spans a wide range of social platforms, covering everything from initial campaign ideation to performance analysis and wider business growth.

Throughout her career, Rachel has worked with clients across an array of industries creating impactful campaigns that achieve measurable outcomes. Her passion for social and public speaking has earned her recognition as a trusted voice in the ever-evolving digital landscape.

Outside of work, Rachel enjoys making travel content, which inspires her creative side. She is a regular speaker at industry events, sharing insights and best practices to empower businesses to thrive through social media.

Mike Ryan combines years of retail operations experience with domain expertise in digital marketing.

He has spoken at numerous industry conferences, is commonly highlighted as a top industry expert, and has been cited by Search Engine Land, AdExchanger, the Financial Times, Bloomberg, and Business Insider. Hosting the ‘Growing Ecommerce’ podcast, Mike offers valuable insights and practical tips on emerging performance marketing and e-commerce trends, captivating over 15,000 followers on LinkedIn.

 Patrick is the VP of Performance Marketing at MPB, the leading platform for used photo and video equipment. Patrick manages all aspects of digital marketing, and recently led a transformation project to fully in-house MPB’s paid media team. Patrick is passionate about consumer-centric marketing and has helped scale MPB’s business across multiple geographies, overseeing significant business growth. Prior to his role at MPB, Patrick worked across multiple consumer brands from an agency-side.

James is an ecommerce strategy and technology selection consultant with more than 20 years’ experience working with B2C and B2B brands including FatFace, House of Fraser, Mars, Samsung, The Wine Society, Victoria Beckham, RSPB and Dr. Barbara Sturm. He helps organisations deliver ecommerce growth based on realistic plans and budgets.

Key services:

• Helping DTC and B2B brands fix issues, prioritise roadmaps, upskill their teams and build relevant team structures to support their growth plans.
• Guiding organisations through the complexities of building their ecommerce tech stack, with specialist skills in vendor & agency selection and hands-on implementation project leadership for replatforming projects, providing technology agnostic advice.
• James launched the Inside Commerce podcast in November 2019, a weekly podcast sharing practical advice and guidance for ecommerce strategy, technology selection, replatforming projects and running & managing an ecommerce business.

Gordon Glenister is an influencer marketing expert, podcast host and award winning author on influencer marketing. He founded the Influence division of the Branded Content Marketing Association and is a founder of Employfluence an employee influencer agency.  Gordon is a well known speaker at international conferences talking about influencer marketing, personal branding and employee influence.

• 10+ years of experience in digital marketing with a strong background in sales, marketing, education, and entrepreneurship
• Account manager turned CEO, instrumental in transforming the company from a start-up to a well-organized and thriving business
• A well-established leader in the technology industry, committed to keeping the company ahead of the curve in the fast-paced tech environment

Tom Ollerton is the founder of Automated Creative – the Creative Effectiveness platform. AC’s ambition is to stop the billions of media dollars that are being wasted every day on ineffective ads.

Their adtech platform makes and optimises ad creative with live data and insight. This effectively increases your media budget by 17% on average.

Automated Creative have optimised over 6bn impressions globally for MARS, P&G, Diageo, Reckitt, Haleon, Bose, Brown-Forman and McDonalds

AC’s focus is to make Automated Creative a non-negotiable part of all digital ad campaigns and put an end to ineffective ads.

Tom is also the host of the Shiny New Object podcast and Advertisers Watching Ads which explore the world of advertising and marketing with the industries’ leaders.