Agenda – 2025
Blending Ecommerce Innovation with Next Gen Marketing
Register HereAgenda
Morning Registration
Conference Chair Opening
Speaker


THE INTELLIGENT BRIEF

James Hirst
Founder & Director, THE INTELLIGENT BRIEF
Mastering the AI Marketing Revolution
As AI technology transforms industries, digital marketing is at the forefront of this revolution. This keynote will explore how AI is reshaping the entire marketing landscape—from data analysis to shopper engagement, from content creation to personalisation. Attendees will gain insights into the powerful role AI will play in future marketing strategies and how brands can stay competitive in this rapidly changing environment.
PRESENTATION
Performance marketing in the age of AI: Effective strategies for greater profitability in ecommerce
In the UK’s fiercely competitive ecommerce landscape, executing performance marketing exceptionally well is more critical than ever. However, platforms like Google Ad are increasingly driven by AI, leaving many advertisers feeling stuck in a black box, struggling to control their campaigns and achieve their business goals.
This keynote will shed light on maximizing the capabilities of AI tools like Google Performance Max to enhance profitability and ensure sustained growth in the cut-throat digital marketplace.
- Understand the key characteristics and direction of travel of AI ad tech
- Exploit strengths and overcome limitations of AI campaign technology like Performance Max
- Boost profitability by Integrating first-party data for product segmentation
PRESENTATION
Speaker


SMARTER ECOMMERCE (SMEC)

Mike Ryan
Head of Ecommerce Insights, SMARTER ECOMMERCE (SMEC)
Mike Ryan combines years of retail operations experience with domain expertise in digital marketing.
He has spoken at numerous industry conferences, is commonly highlighted as a top industry expert, and has been cited by Search Engine Land, AdExchanger, the Financial Times, Bloomberg, and Business Insider. Hosting the ‘Growing Ecommerce’ podcast, Mike offers valuable insights and practical tips on emerging performance marketing and e-commerce trends, captivating over 15,000 followers on LinkedIn.
Navigating AI in Performance Marketing: Strategies and Best Practices
AI is rapidly transforming performance marketing, but to fully unlock its potential, businesses need to adopt a strategic approach. How can companies effectively utilise AI tools, interpret the insights provided, and apply them to enhance their marketing strategies?
PANEL
Speakers


L'OREAL

Martin Andersen
Digital Transformation Lead, L'OREAL


DIAGEO

Joseph Harper
Global Head of Content, DIAGEO


VAIMO

Chantelle Herbst
Commercial Director, VAIMO


OBJKTS JEWELRY

Laricea Ioana Roman
Marketing Director, OBJKTS JEWELRY
Laricea is a well seasoned marketer with over 15 years of experience in maximising brand and business growth through best in class, cutting edge marketing strategies. She is currently Marketing Director at the jewellery company Objkts. She is also an author, board advisor and industry leading marketing speaker pulling from past experiences working on global brands like Google, Booho, Huawei, Microsoft, Entain, and Tesco.
In October 2024 she has launched her own brand, Achillea Beauty which is a progressive, environmental conscious skin-care brand dedicated to exercise and workouts.
Moderator


GORDON GLENISTER LTD

Gordon Glenister
Influencer marketing and membership Strategy consultant, GORDON GLENISTER LTD
Gordon Glenister is an influencer marketing expert, podcast host and award winning author on influencer marketing. He founded the Influence division of the Branded Content Marketing Association and is a founder of Employfluence an employee influencer agency. Gordon is a well known speaker at international conferences talking about influencer marketing, personal branding and employee influence.
NETWORKING, 121 MEETINGS & REFRESHMENTS
Future-Ready Commerce: Using AI Content Strategies to Captivate Today’s Retail Customer
Retail marketers are navigating an era where personalization and agility are essential to staying competitive. This session dives into how AI is revolutionizing the retail landscape, enabling brands to deliver tailored customer experiences, predictive insights, and real-time personalization. We’ll explore winning content strategies that leverage AI to meet evolving customer expectations, enhance engagement, and drive conversion.
PRESENTATION
Speaker


AMPLIENCE

John Williams
CTO & Co-CEO, AMPLIENCE
Performance Marketing in a Cookie-less World: Full-Funnel Marketing Wins
With the decline of third-party cookies, marketers are rethinking their approaches. This session will explore how full-funnel marketing can help brands achieve holistic growth and drive incrementality.
- The role of full-funnel marketing strategies in today’s evolving privacy landscape.
- Exploring the incrementality of full-funnel approaches: Where do the wins come from?
- Navigating the shift from cookies to first-party data: What marketers need to know.
PRESENTATION
Speaker


SARAH RAVEN

Jake Newbould
Growth Marketing Director, SARAH RAVEN
Identifying Key Partnerships to Drive Brand Growth
Successful partnerships can help brands unlock new audiences and growth opportunities. Lets take a deep dive into how to identify, nurture, and maintain key collaborations.
- How to identify the right collaborators for your brand.
- Incentives for cross-brand partnerships and what each party can gain.
- Successful examples of partnerships that expanded reach and drove growth.
PANEL
Speakers


MONDELEZ INTERNATIONAL

Hamish Stacy
Senior Manager, US Oreo Consumer Data Lead, MONDELEZ INTERNATIONAL


JUST EAT

Ellie Starr
Head of Strategic Partnerships, JUST EAT


H&M

Kimmo Jukuri
Head of External Products & Partners, H&M
Kimmo Jukuri is heading digital expansion and marketplaces at H&M. Kimmo has years of experience from digital commerce and international expansion both through owned and third party channels. During his time at H&M, he has helped build and scale two own operated online marketplace initiatives and is now focusing on creating growth through multichannel and social commerce as well as launching the brand digitally to new markets.
Moderator


REGENTS UNIVERSITY LONDON

Samantha Chapman
Director, Marketing & Communications, REGENTS UNIVERSITY LONDON
NETWORKING, 121 MEETINGS & LUNCH
Maximising Traffic Through Efficient Discovery
In today’s digital landscape, driving traffic begins long before a customer reaches your website. This session will explore innovative strategies to enhance discovery and attract high-quality visitors through impactful marketing tactics. Learn how to leverage AI-powered search engines, social platforms, and emerging channels to ensure your brand stands out. Discover how advanced technologies, data-driven insights, personalisation, and content alignment can create seamless pathways for customers, sparking their journey before they even land on your site. Perfect for marketers looking to optimise visibility and drive more traffic with efficiency and impact.
PRESENTATION
Next Commerce: The Future of Digital Commerce
As the digital landscape continues to evolve, so too does the way consumers interact with brands and make purchasing decisions. Industry experts will discuss how digital marketing strategies can be adapted to meet the evolving needs of consumers and drive business growth.
- How e-commerce marketing is changing – and what you need to do to keep up
- How to deal with changing consumer needs and desires
- What to include in your marketing plans for peak season, and beyond
PANEL
Speakers


BREITLING

Michele Lo Forte
Global Head of E-Commerce & Digital Customer Engagement, BREITLING
Michele Lo Forte is an experienced leader in the e-commerce industry, currently heading the E-commerce division at Breitling, a global luxury watch brand. With a strong background in digital transformation, Michele has successfully driven online growth and improved customer experiences across various platforms. Michele’s expertise spans digital marketing, omnichannel strategies, and leveraging technology to enhance business outcomes. A forward-thinking professional, Michele excels at leading cross-functional teams, optimizing operational efficiencies, and fostering innovation in fast-paced environments.


PHILIP KINGSLEY

Lauren Duncan
Head of Ecommerce, PHILIP KINGSLEY
Lauren Duncan is an energetic leader in e-commerce, currently spearheading digital strategies and growth as the Head of Ecommerce at Philip Kingsley. With a background in digital marketing and customer behaviour, Lauren leverages over a decade of experience to drive transformative initiatives that elevate online presence whilst hitting commercial objectives. Her commitment to delivering exceptional online experiences aligns with Philip Kingsley’s dedication to empowering individuals through personalised hair care solutions.


NIP + FAB

Frederica Watson
Head of eCommerce, NIP + FAB
Frederica Watson is a seasoned ecommerce and digital marketing expert with over a decade of experience in driving online growth and innovation. With a proven track record of helping businesses transform their digital presence, Frederica is passionate about profitable, scalable growth, empowering businesses to thrive in a rapidly evolving landscape.


ANICCA DIGITAL

Rachel Cryan
Strategist, ANICCA DIGITAL
Rachel Cryan is an experienced digital strategist with over a decade of specialising in social media advertising. At Anicca Digital, she plays a pivotal role in crafting innovative strategies that help brands connect meaningfully with their audiences. Her expertise spans a wide range of social platforms, covering everything from initial campaign ideation to performance analysis and wider business growth.
Throughout her career, Rachel has worked with clients across an array of industries creating impactful campaigns that achieve measurable outcomes. Her passion for social and public speaking has earned her recognition as a trusted voice in the ever-evolving digital landscape.
Outside of work, Rachel enjoys making travel content, which inspires her creative side. She is a regular speaker at industry events, sharing insights and best practices to empower businesses to thrive through social media.
Moderator


DIGITAL JUGGLER

James Gurd
Owner & Director, Digital Juggler and Co-founder of the Inside Commerce podcast, DIGITAL JUGGLER
James is an ecommerce strategy and technology selection consultant with more than 20 years’ experience working with B2C and B2B brands including FatFace, House of Fraser, Mars, Samsung, The Wine Society, Victoria Beckham, RSPB and Dr. Barbara Sturm. He helps organisations deliver ecommerce growth based on realistic plans and budgets.
Key services:
- Helping DTC and B2B brands fix issues, prioritise roadmaps, upskill their teams and build relevant team structures to support their growth plans.
- Guiding organisations through the complexities of building their ecommerce tech stack, with specialist skills in vendor & agency selection and hands-on implementation project leadership for replatforming projects, providing technology agnostic advice.
- James launched the Inside Commerce podcast in November 2019, a weekly podcast sharing practical advice and guidance for ecommerce strategy, technology selection, replatforming projects and running & managing an ecommerce business.
The Future of Retail: Blending Digital Innovation with In-Store Excellence
A session on how digital innovation is transforming traditional retail spaces and the strategies brands can adopt to stay ahead.
- How retailers can use digital solutions (AI, IoT) tocreate smarter in-store experiences.
- Elevating customer engagement with tech-drivenin-store personalization.
- Examples of brands successfully integrating digital and physical spaces to increase sales.
FIRESIDE CHAT
Speakers


LE CHAMEAU

Aaron Smedley
Chief Digital & Marketing Officer, LE CHAMEAU
I have spent my career driving growth through seamless customer experiences and innovative brand and omnichannel strategy. Currently, leading the Digital and commercial functions at Le Chameau, I am focussed on initiatives that enhance the brand’s digital presence and strengthen our direct-to-consumer channels.
My passion is developing high-performing teams that blend strategy, creativity, and commercial execution to elevate brand impact and consumer engagement.
Notable accomplishments include leading the development of Arc’teryx’s D2C channel, as well as driving the successful launch of AB InBev’s B2B2C Bees platform, which earned two Cannes Lions for its innovative approach to brand storytelling and customer experience.


AESOP

Charles Beck
Global Head of Strategy, AESOP
Charles is the head of Corporate Strategy at Aesop, a leading brand in luxury personal care, and is responsible for defining the next stage of the brand’s ambition and growth. Prior to joining Aesop, Charles was with Kearney, a global management consulting firm, where he worked in consumer goods, retail and financial services.
Moderator


IN PURSUIT OF THE TRIVIAL

Gianfranco Cuzziol
CRM and Personalisation Advisor, Author, IN PURSUIT OF THE TRIVIAL
Gianfranco has over 25 years’ experience in CRM & Personalisation.
Brand side he led CRM & Personalisation for Natura & Co including the 4 iconic brands: Aesop, Avon, Natura & The Body Shop. Prior to his Group role he was responsible for Global CRM at Aesop where he transformed the brand’s capabilities in how they directly engage with customers across their markets and regions.
His agency, tech and brand experience include work with brands as diverse as BMW, adidas, BT, Disney, Dr Martens & easyJet to name a few.
A published author, international speaker & Astrophysicist, he enjoys explaining that engaging with customers need not be rocket science.
Omnichannel Presence: Building a Seamless Customer Journey
Consumers today expect a unified experience across all platforms. This session explores how brands can craft and maintain a cohesive omnichannel strategy that delivers value at every touchpoint.
- Creating a consistent brand experience across online and offline channels.
- Integrating customer data to enhance personalization across channels.
- The role of AI in managing and optimizing omnichannel marketing.
PANEL
Speakers


BAT

Elaine Chum
Area Head of Digital & Omnichannel, BAT
Elaine is the Area Head of Digital & Omnichannel for British American Tobacco. She has an overall responsibility for spearheading Digital, Omnichannel and Transformation strategy creation and delivery, with priority focus of driving business growth through transformation for new categories.
Prior to BAT, Elaine was with Philips for 14 years in various Digital & eCommerce roles in Netherlands, China, South Korea, and APAC, managing the Consumer, Healthcare and Sleep & Respiratory business. She also spent 4.5 years in the agency side with Carlson Marketing Worldwide Singapore, managing clients with digital portfolio, such as ExxonMobil, SK-II and Guinness for Southeast Asia.
In her role for Philips and BAT, she led several business and digital transformation initiatives including transforming Digital Commerce capabilities in the organization, designing, and deploying Subscription Commerce business models, and the setup of The Philips PULSE – an end-to-end digital and performance management ecosystem to drive DROI across digital activation in the region. Her work has won internal and external awards in the region, such as at 2015’s Campaign Asia, 2016 Singapore Creative Circle Awards, 2016 and 2017 Singapore Advertising Hall of Fame Awards, and Festival of Media APAC Awards.


HIP POP

Alena Linhartova
Head of Marketing, HIP POP


NOT ON THE HIGH STREET

Jessica Nesbitt
Interim Vice President of Marketing, NOT ON THE HIGH STREET
Moderator


AUTOMATED CREATIVE

Tom Ollerton
Founder, AUTOMATED CREATIVE
Tom Ollerton is the founder of Automated Creative – the Creative Effectiveness platform. AC’s ambition is to stop the billions of media dollars that are being wasted every day on ineffective ads.
Their adtech platform makes and optimises ad creative with live data and insight. This effectively increases your media budget by 17% on average.
Automated Creative have optimised over 6bn impressions globally for MARS, P&G, Diageo, Reckitt, Haleon, Bose, Brown-Forman and McDonalds
AC’s focus is to make Automated Creative a non-negotiable part of all digital ad campaigns and put an end to ineffective ads.
Tom is also the host of the Shiny New Object podcast and Advertisers Watching Ads which explore the world of advertising and marketing with the industries’ leaders.
Conference Closing Chair
COFFEE, DRINKS & CANAPÉS
SPRING RETAIL FESTIVAL AWARDS
(please note this event requires a separate ticket for entry)