FMCG Instore & Ecommerce

June 10th 2025

22 DUCHESS MEWS | LONDON

In partnership with

Phygital Powerhouses: How Legacy & Challenger Brands are Shaping Retail

As we move into 2025, the European Fast Moving Consumer Goods (FMCG) & Consumer Packaged Goods (CPG) market is estimated to be worth in excess of $797bn, with the majority of sales still in bricks-and-mortar stores.

At FMCG Instore & Ecommerce we explore the dynamic landscape of FMCG & CPG legacy and challenger brands, and the innovative strategies that are shaping the future of direct-to-consumer (DTC) retail.

Driven by advancements in technology, new brands, shifts in consumer behaviour, and an ever-evolving digital marketplace, The DTC model is transforming the way brands connect with consumers. This is your opportunity to find out how the boundaries of brand engagement, customer experience, and supply chain efficiency are being redefined.

Meet and set up partnerships with retailers and representatives from the growing marketplaces sector

Get to grips with the evolving retail media landscape – from successful collaborations to new opportunities and growing competition

Understand how to develop pre-emptive strategies based on changing consumer habits, emerging AI technologies and future-facing data sharing practices

Learn to be digital first with techniques to enhance customer engagement and develop robust marketing strategies across all your channels

Discover the latest digital infrastructure and in-store technologies ready to revolutionise your operations

Connect with industry leaders, retail experts, and fellow FMCG professionals to share experiences and form partnerships that can drive business growth

Learn From People Who Do What You Do

A challenge shared is a challenge halved. Our Executive Briefs are closed-door events, operating on Chatham House Rules. This is your opportunity to build your network and engage in frank exchange with like-minded leaders driving sustainability in the FMCG sector.

Steering Committee

Who attends

RETAILERS

BRANDS /D2C

MERCHANTS 1M+

I’m really looking forward to attending and speaking at the event! It’s an exciting opportunity to connect with industry peers, share experiences, and learn from each other. Can’t wait to dive into some engaging discussions and see where they take us

COOP

Head of Loyalty Rewards & Retail Media

I can’t wait to meet fellow leaders to discuss big ideas and shared challenges when it comes to using data

THE TIMES

Head of Subscriber Engagement and Retention

I’m looking forward to connecting, engaging and learning with like-minded folks to discuss the opportunities and challenges we are facing in the industry.

BAT

Head of Digital & Omni Channel

I am excited to help inspire other people in the industry around how to maximise opportunity

UNILEVER

Global Brand Engagement Director Rexona/Sure

A great event, it’s full of different retailers, marketplaces and brands

BOOKING.COM

Global Product Marketing – Generative AI

Looking forward to learning about trends across industries

PELOTON

Development Director

In what is such an exciting time, I’m looking forward to joining fellow industry enthusiasts in talking over various topics

OCADO

AdTech & Data Partnership Lead

Very much looking forward to all things marketplaces and wider online retail topics

CHARLES BENTLEY

Ecommerce Director

It is with great anticipation that I look forward to joining alongside esteemed multichannel retail and brand leaders to engage in insightful discussions, share perspectives, and collectively shape the future of the industry.

FLACONI

Vice President Supply Chain