RetailX Events Committee

Kına Demirel began her career at Migros after graduating from the University of Leeds, driven by a strong passion for retail. She played a key role in numerous projects within the Migros R&D department before taking the helm of Money Club, Turkey’s largest loyalty program. Under her leadership, Money Club expanded to over 16 million active members, becoming one of the most significant loyalty initiatives in Europe.

She went on to lead Migros’ marketing, media operations, and loyalty strategies, helping
shape the company’s customer-centric approach. In June 2021, after overseeing the foundational stages of Mimeda—Migros’ wholly owned subsidiary and a trailblazer in Turkey’s retail media landscape—Kına Demirel was appointed General Manager.

Her pioneering work at Mimeda has earned her notable recognition, including the Women
Making a Difference in Turkey award and the Innovator–Women of Excellence award in
Chicago. An international speaker, she frequently shares insights on big data, loyalty
programs, personal branding, and the emerging field of retail media.

Kristina Raptovaia is a seasoned expert in retail media and e-commerce monetization, with over six years of experience at Rakuten France, one of French leading marketplaces, where she is in charge of Partnerships & Advertising division. She drives the company’s retail media strategy by managing a high-performing media sales team, building strategic adtech partnerships, and innovating new ways to monetize marketplace data and inventory. Passionate about shaping the future of commerce, Kristina is deeply involved in developing high-impact campaigns and scalable advertising solutions tailored to the evolving e-commerce ecosystem.

CRM expert with 10+ years of experience in high growth subscription & non-subscription businesses across multiple industries. Proven track record in building and leading high-performance CRM teams, driving multimillion-euro CLV through periods of growth and transformation. Passionate about creating experiences that add value to the customers & the business by combining data, analytics, technology, and content. Have an affinity for having AI do its magic.

Guy Keeling is the Vice President Global Digital Commerce at Barilla, based at the Barilla Acceleration Team (BAT) in London.  Barilla Group are a leading food company with brands in pasta, pasta sauces and many bakery categories in over 100 countries. Prior to taking up his role at Barilla in 2013, Guy worked in leadership roles at Tesco dunnhumby, Procter & Gamble and in the British Army.  While at dunnhumby, Guy was on the UK Operating Board when dunnhumby pioneered Retail Media with Tesco.   For the past 12 years, Guy has led Barilla’s Digital Commerce business which makes up over 10% of Barilla Group sales in many leading markets including USA, UK, France and China and has an increasingly important role to play in influencing the shopper wherever they do their shopping.  Barilla has won recent awards and plaudits for its Digital Commerce excellence in USA, France, Germany, Italy and Sweden.  In 2020 Guy helped to design, set-up, recruit and launch the global centre of expertise for Digital Commerce, AI, Data & Analytics which is a beacon of the transformational change that Barilla are aiming to create globally. He is now a Board Director of the BAT. Guy reports to both the CMO and the CCO.  Guy lives near Brighton in UK with his wife and three children.

Multi-faceted marketing leader, with a comprehensive set of digital and brand expertise, who is genuinely passionate about creativity, innovation and culture. Proven record of building brands, producing best-in-class strategy, developing and leading high performing teams, managing award-winning campaigns and delivering strong commercial results across multiple industries. I thrive off solving brand challenges – whatever the medium. I’ve been lucky enough to build brands across a range of industries such as FMCG, Telco, Tourism, Finance, Consumer Electronics in multiple countries and cultures such as Lithuania, Japan, USA, Australia, UK and Ireland. I’m just as comfortable with an integrated comms plan vs a digital only plan. Being more digitally focused over the past few years I have sharpened my performance marketing skills as well as blending in my traditional brand planning skills to ensure Superdrug is at the fore of the online Health & Beauty .com race. My teams describe me as a driver who gets things done. At the moment you’ll find me leading 3 high performing teams at Superdrug, part of the AS Watson, Group (the world’s largest Health & Beauty Retailer) delivering everything from day-to-day trade performance to longer term big bets such as Retail Media and Data Acceleration.

Hamish has dedicated over 15 years to cultivating some of the world’s leading
consumer brands across Australia, New Zealand, Europe, the UK, and the
US. With a deliberate focus on garnering diverse experiences, his
contributions have encompassed various functions, including field sales,
demand planning, brand management, national sales accounts, eCommerce,
digital media, and consumer data.

Emilia Matchett is the Global Head of Sustainability at Boots No 7 Beauty
Company.

She began her sustainability career nearly two decades ago, throughout her
career in various sectors she developed in depth knowledge in sustainability,
related ESG reporting frameworks, regulatory environmental and social
compliance, suppliers’ due diligence and responsible sourcing practices.
In her current role she is responsible for overseeing delivery of No7BC
ambitious sustainability strategy, initiatives aimed at achieving Net Zero and
advancing growth of company’s social value.

Jemma has over 15 years experience in Retail and Media and has held Commercial, Product, Proposition and Consulting roles at dunnhumby (working for Tesco and other retailers around the world). She is currently at the John Lewis Partnership, helping to lead Retail Media transformation initiatives and Proposition strategy across their John Lewis and Waitrose retail brands.

Rob Manning is an accomplished eCommerce and digital marketing leader with over 25 years of experience driving growth for leading global brands across retail, FMCG, and D2C industries. With a proven track record in customer acquisition, retention, and brand building, Rob excels at leveraging data and insights to create innovative strategies that deliver high growth and measurable results.

Rob has a deep understanding of customer behaviours and is passionate about using creativity and technology to transform digital experiences. He has also shared his expertise as a speaker on topics like conversational commerce, retail media innovation, and loyalty strategies, inspiring industry professionals at prominent events, and through digital marketing training with the DMA.

Rob’s extensive experience, coupled with his strategic vision and ability to lead high-performing teams, makes him a sought-after advisor and thought leader in the digital commerce space. He is also a dedicated trustee for a charity, reflecting his commitment to making a positive impact beyond the workplace.

Greg Deacon is the Vice President of Media at Snappy Shopper, a platform redefining retail convenience. He leads Snappy Ads and third-party logistics collaborations, driving growth through strategic audience partnerships and innovative solutions.

Greg specialises in leveraging data-driven insights to create impactful campaigns for brands and retailers, cementing Snappy Shopper’s position as a leader in the convenience and hospitality sectors. With a passion for innovation and collaboration, Greg is committed to empowering businesses to connect with their audiences effectively, ensuring they thrive in an ever-changing marketplace.

Victoria Coe founded KinKind in 2019, out of the frustration that big FMCG companies can and should do a lot more to significantly decrease the carbon footprint of beauty products, by eliminating plastic and water. Victoria is an FMCG Commercial and Strategic Marketer with +20 years at Reckitt Benckiser, during which time she headed up Sustainability at RB across all home & personal care brands. Victoria knows that game-changing innovation is difficult to get approved and supported ongoing in big FMCG companies, so she created and launched KinKind to disrupt the sea of plastic bottles in the Beauty market.

Dmitry Gurski is the Co-Founder and CEO of Flo Health, the leading women’s health app with over 75M monthly users. Under his leadership, Flo evolved from a period tracker to a comprehensive women’s health platform. Its pro-social initiative, the Pass it On Project, offers free Premium access to 1B women across 66 countries, in partnership with UNFPA. Dmitry is also a partner at Palta, co-founding startups like MSQRD (acquired by Facebook) and AIMatter (acquired by Google). He co-founded Edu4Future, a nonprofit fostering tech innovation, and previously founded Ideanomix, publishing 1,500+ educational titles. Dmitry holds an MBA from Kozminski University, a Bachelor’s in Pharmaceutics from Belarusian State University, and completed Stanford’s Executive Program in 2019.

Mark Scott is a serial entrepreneur, investor, and mentor with a track record of building and scaling businesses from the ground up. As the founder of Bella & Duke, he transformed the company into a £30M+ turnover brand, pioneering the raw pet food movement in the UK. His leadership helped redefine pet nutrition, focusing on health, longevity, and transparency.

With a deep passion for entrepreneurship, Mark has built and exited multiple businesses, leading sales teams and driving high-growth ventures. He has been recognised as an EY Entrepreneur of the Year and serves as an Entrepreneur in Residence at Edinburgh University, where he helps aspiring founders navigate the challenges of scaling a business.

Beyond business, Mark is focused on personal growth, energy work, and community-building. Through his latest venture, Torus Tree, he is creating a centre for holistic healing, personal transformation, and empowerment. He believes true wealth is measured not just in financial success but in the impact we have on others.

Mark is passionate about challenging the status quo, inspiring others to step outside their comfort zones, and proving that business can be a force for good.

As co-founder of Snug, Lauren disrupted the traditional furniture industry through a social-first, community-driven approach to growth. Snug bootstrapped to £30M annual revenue in under 3 years and was bought by a national £350M retailer. She is now building PiXEL, the UK’s first AI Influencer Talent Agency, bridging emerging generative AI with the creativity needed for modern campaigns. Lauren also consults with forward-thinking brands – from growing scale-ups to global retailers – developing customer-led brand strategies that cut through in a crowded market.

Caroline Tuk is a dynamic sales leader with a legacy of driving commercial growth, category disruption, and meaningful consumer connections. Currently the Global VP Commercial for a high-growth FMCG startup, Caroline brings over 14 years of experience with challenger brands (Method, Ecover) and blue-chip organizations (L’Oréal, SC Johnson).

Her global expertise spans North America, the UK/EU, and emerging markets, with a proven track record of leading international expansion and omni-channel success across diverse FMCG categories. Passionate about writing new go-to-market playbooks, Caroline thrives in fast-paced environments and specializes in leveraging platforms like Amazon to help brands scale and connect with consumers worldwide.

Andy is the Customer Marketing Director for Virgin Wines looking after all direct-to-consumer marketing for the business focussing on customer acquisition and the lifetime value of the existing base of customers. With a strong focus on email and SMS marketing, Andy leads a team responsible for the biggest sales channel in the business. Having worked in the direct-to-consumer wine trade for over two decades, Andy has a passion for understanding what makes customers tick and what will encourage them to add to basket!

Michele Lo Forte is an experienced leader in the e-commerce industry, currently heading the E-commerce division at Breitling, a global luxury watch brand. With a strong background in digital transformation, Michele has successfully driven online growth and improved customer experiences across various platforms. Michele’s expertise spans digital marketing, omnichannel strategies, and leveraging technology to enhance business outcomes. A forward-thinking professional, Michele excels at leading cross-functional teams, optimizing operational efficiencies, and fostering innovation in fast-paced environments.

Carl McCartney is the Global Sales Enablement Director at Les Mills International, where he leads global initiatives to equip commercial teams with the tools, training, and mindset to deliver world-class customer experiences. Previously Customer Experience Director at Les Mills UK, Carl is passionate about creating cultures where people—not just processes—drive loyalty and growth. He believes that emotional connection, not just operational efficiency, sits at the heart of retention. With a background in both sales leadership and CX transformation, Carl blends strategy with empathy to help teams create meaningful, lasting relationships with customers. At CustomerX, Carl will speak on building loyalty through human-first engagement, gamification, and the power of feedback to drive connection at scale.

Victoria is an ecommerce leader with over 15 years of experience driving growth in retail. As Site Trading Director at NET-A-PORTER and MR PORTER, she turns data into actionable insights, creating customer-focused shopping journeys that deliver results.

Victoria also founded Ecom Curious, a platform that makes ecommerce analytics accessible and empowers teams to feel confident with data. A perpetual learner, she blends agility with long-term strategy, always putting the customer at the heart of decision-making.

Over 12 years’ experience in social media and influence marketing, both for advertisers and agencies.

Simon is a leader in media, digital, and eCommerce strategy, with a track record of driving transformation across FMCG, blue-chip companies, and start-ups. Simon has spearheaded organisational change at the UK Met Office and leading FMCG healthcare firms, establishing Centres of Excellence for media and digital. Notable achievements include implementing the retail media strategy for Karo Healthcare from getting organisational buy-in an building a retail media framework across Karo’s key global markets. Passionate about digital and media excellence, Simon serves on Econsultancy’s digital advisory board

Berta Cruz is a visionary FMCG leader with over 19 years of global experience in the Food & Beverage industry. She has a proven track record of driving business transformation, spearheading digital innovation, and leading high-performing teams. As General Manager at Nestlé USA, she built a premium D2C business from the ground up, reaching $80M in two years.

Berta is recognized for her strategic acumen, operational excellence, and ability to turn around underperforming brands. She led the transformation of NESCAFÉ USA and boosted market share from 12% to 21% becoming the 2nd player in a very mature category. Her work has earned multiple industry accolades, including the American National Advertisers Award for Best Communication Campaign in the United States.

In her previous role she led a €200M retail division at Nestlé Spain where she has successfully revitalized growth in a highly competitive market.

She is set to take on an exciting new leadership role that can’t yet be disclosed.

A trailblazer in retail and digital strategy, Berta continues to shape the future of FMCG.

Kris has been working in Technology and Business Change for over 25 years. In the 9 years since joining Specsavers he has been the Technology lead in the journey to transform Specsavers subscription service, used by our 1.2 million subscribers, from a 30 year old bespoke, in-house legacy platform to a modern cloud based SaaS solution. 

Away from work Kris and his family live on the south coast where he spends time with his young son, follows the (mis)fortunes of Southampton FC and drinks the occasional craft beer. 

Kathryn is a sustainability leader with over 14 years of experience across consulting, auditing, and in-house roles. She has worked with some of the world’s largest companies, helping them navigate complex environmental and social challenges, drive measurable impact, and enhance transparency in ESG reporting. For the past five years at Kingfisher plc, Kathryn has played a key role in shaping the company’s sustainability agenda—first leading ESG reporting and engagement, and now heading up a team of technical experts. She oversees the ‘Planet’ pillar of Kingfisher’s Responsible Business strategy, driving progress on climate, nature, and human rights commitments.

Frederica Watson is a seasoned ecommerce and digital marketing expert with over a decade of experience in driving online growth and innovation. With a proven track record of helping businesses transform their digital presence, Frederica is passionate about profitable, scalable growth, empowering businesses to thrive in a rapidly evolving landscape.

Laura Damm is a Senior Marketing and Communications Specialist with a Master’s degree in Business Information Management and a deep expertise in luxury marketing. With over four years of experience at global brands like L’Oréal and HUGO BOSS, Laura has developed and executed high-impact brand strategies, influencer partnerships, and PR campaigns that drive engagement and media visibility. At HUGO BOSS, Laura spearheaded a campaign celebrating individuality, leveraging talents and experiential marketing to increase media coverage by 300%. At L’Oréal, she coordinated the launch of various make-up and hair care ranges, focusing on influencer marketing and retail events. Passionate about the intersection of fashion, beauty, storytelling, and digital innovation, Laura has worked to build inclusive, purpose-driven campaigns that resonate with relevant audiences. She has always looked for ways to combine her professional work with her passion for community and empowerment. While at HUGO BOSS, Laura collaborated with an independent women’s network in Amsterdam to create networking sessions, featuring inspiring panelists who fostered deep, authentic conversations. These events went beyond traditional brand marketing, creating meaningful interactions that strengthened consumer trust and loyalty. At this conference, she will share insights on building authentic brand narratives, navigating the evolving social media landscape, and crafting PR strategies that drive real impact.

Kimmo Jukuri is heading digital expansion and marketplaces at H&M. Kimmo has years of experience from digital commerce and international expansion both through owned and third party channels. During his time at H&M, he has helped build and scale two own operated online marketplace initiatives and is now focusing on creating growth through multichannel and social commerce as well as launching the brand digitally to new markets.

I am a marketing leader with over 15 years of experience driving customer retention, loyalty, and business growth through innovative strategies and data-driven insights. As Head of Retention at Symprove, I’m proud to have led customer-centric initiatives that have significantly increased retention rates, reduced churn, and maximized revenue opportunities. Some of my key achievements include launching a successful subscription model, implementing a high-performing referral program, and enhancing customer journeys to deliver a 30% improvement in retention.

In my previous roles within travel and retail, I led digital transformation projects, optimized marketing processes, and delivered multimillion-pound revenue growth. I thrive on leveraging customer data, personalization, and cross-functional collaboration to deliver impactful results.

I hold a BA in Advertising & Brand Management and a CIM Professional Diploma in Marketing, and I’m passionate about creating meaningful customer experiences that drive business success.

Tom Goulden, customer commercial director at The Very Group: Tom is The Very Group’s customer commercial director and is spearheading the use of innovation and analytical capabilities within the Group’s retail functions to transform how we serve our customers. During his time with the Group, Tom has overseen the successful incorporation of Gen AI and machine learning into retail planning and operations, and the development of our flexible fulfilment model that has been a significant step change in the level of choice the Group brings to customers. Most recently, Tom has led the launch of the new retail media proposition, Very Media Group which brings the Group’s rich and comprehensive customer dataset, alongside an award-winning creative platform, to provide partner brands with unique media opportunities. Prior to joining The Very Group back in 2017, Tom worked for over a decade at M&S across a variety of senior leadership roles where he was responsible for driving category growth, streamlining operations and delivering new technology capabilities.

Best selling Author, International Speaker, and host of both the Award-winning eCommerce MasterPlan AND Keep Optimising Podcasts.

Chloë is one of the Top 24 Voices in eCommerce 2024 (Dark Matter), and her podcasts are regularly included in lists of the top eCommerce & marketing podcasts in the world.

Chloë Thomas has been in eCommerce since 2003, she’s worked client-side, agency-side, and adviser-side. Over the years she’s helped retailers and brands large and small, and she’s now focused on creating content that helps them make better decisions. The one thing she’s always done is solve eCommerce Marketing Problems.

Gio Pupo is a media expert, marketing professor, and keynote speaker with 10+ years of experience in digital marketing and performance media. He has worked with top global brands like Lipton, Disney, Audi, and Porsche, delivering impactful marketing strategies across agency and client-side roles. Gio is also the creator and host of A Glass of Marketing, a popular video podcast where industry leaders share insights over a glass of wine. His keynote talks combine real-world marketing expertise with engaging visuals, making complex ideas easy to understand and inspiring audiences worldwide.

Melis is eCommerce Lead for Tangle Teezer, the number #1 global hairbrush brand. Previously, Melis was Vendor Manager at Amazon and Amazon Consultant at eCommerce Nurse. Melis has also worked in the non-profit sector, leading UNICEF UK’s Brand Partnerships.

Craig Jessop is an experienced professional currently serving as the Ecommerce Director at H&H Group. Craig previously held various Ecommerce, sales and account management roles at companies like ACCO Brands and Munchkin. He has experience in both seller and vendor routes to market. Craig has a BSc (Hons) in Marketing from Hull University.

A career that began during lockdown by creating a viral video has evolved into a social media success story. Starting as a freelancer crafting content for small businesses, Freya then built a reputation for impactful campaigns, leading to a role with a social content agency. There, she worked with renowned brands like John Lewis, Estée Lauder, Charlotte Tilbury, GHD, Google, and Barclays, turning briefs into bold, results-driven campaigns.

Now at lastminute.com, the focus is shaking up the travel industry by bringing to life a social media strategy designed to cut through the noise. By blending creativity, boldness, and data-driven insight, they’ve redefined how a brand can drive awareness and reach, earning spikes of attention that stand out in an oversaturated feed.

In her spare time, she creates eye-catching transition reels for her own social accounts, experimenting with trends and keeping her creative edge sharp. 

Carla is an award-winning Digital Marketer who has spent the last 9 years at Cineworld Cinemas, looking after the Content Marketing Strategy across Social Media, Influencers, Video, and the Cineworld blog. She also leads on CRM, Email Marketing, and Digital Advertising, with support from her incredible team of direct reports, as well as supporting the Ecommerce and Digital Product teams with website marketing and mobile app updates.

In her limited spare time, Carla has a voluntary second full-time job as mother to a brilliant little boy. It’s a very hands-on role with a steep learning curve, and a trainee who needs a lot of support, but it’s her favourite job so far!

Laricea is a well seasoned marketer with over 15 years of experience in maximising brand and business growth through best in class, cutting edge marketing strategies. She is currently Marketing Director at the jewellery company Objkts. She is also an author, board advisor and industry leading marketing speaker pulling from past experiences working on global brands like Google, Booho, Huawei, Microsoft, Entain, and Tesco.

In October 2024 she has launched her own brand, Achillea Beauty which is a progressive, environmental conscious skin-care brand dedicated to exercise and workouts.

Lauren Duncan is an energetic leader in e-commerce, currently spearheading digital strategies and growth as the Head of Ecommerce at Philip Kingsley. With a background in digital marketing and customer behaviour, Lauren leverages over a decade of experience to drive transformative initiatives that elevate online presence whilst hitting commercial objectives. Her commitment to delivering exceptional online experiences aligns with Philip Kingsley’s dedication to empowering individuals through personalised hair care solutions.

Elaine is the Area Head of Digital & Omnichannel for British American Tobacco. She has an overall responsibility for spearheading Digital, Omnichannel and Transformation strategy creation and delivery, with priority focus of driving business growth through transformation for new categories.

Prior to BAT, Elaine was with Philips for 14 years in various Digital & eCommerce roles in Netherlands, China, South Korea, and APAC, managing the Consumer, Healthcare and Sleep & Respiratory business. She also spent 4.5 years in the agency side with Carlson Marketing Worldwide Singapore, managing clients with digital portfolio, such as ExxonMobil, SK-II and Guinness for Southeast Asia.

In her role for Philips and BAT, she led several business and digital transformation initiatives including transforming Digital Commerce capabilities in the organization, designing, and deploying Subscription Commerce business models, and the setup of The Philips PULSE – an end-to-end digital and performance management ecosystem to drive DROI across digital activation in the region. Her work has won internal and external awards in the region, such as at 2015’s Campaign Asia, 2016 Singapore Creative Circle Awards, 2016 and 2017 Singapore Advertising Hall of Fame Awards, and Festival of Media APAC Awards.

Martina is a CRM and loyalty expert with 10+ years of global experience in luxury, fashion, and cosmetics, driving customer engagement, retention, and loyalty. She has built CRM strategies from scratch and optimised loyalty programs for global retail leaders and digital startups.

Passionate about data-driven engagement, Martina specialises in designing and scaling loyalty programs, including rewards, memberships, and personalised strategies to maximise customer lifetime value.

She currently leads CRM at Oner Active and previously managed CRM and Loyalty at EssilorLuxottica and AS Watson Group. Martina excels at building high-performing teams and creating meaningful customer experiences through data, innovation, and strategic execution.

A dynamic marketing leader with over 15 years of experience spanning B2B and B2C markets, Dean has previously held roles in advertising, loyalty, CRM, trade planning, media planning and customer strategy.

Dean’s career started in advertising, working at McCann Erickson across their global B2B client portfolio. Now at Co-op, Dean has spent more than a decade driving the performance of Co-op’s grocery and life services businesses in a variety of customer & commercial functions.

As Head of Co-op Media Network, Dean is responsible for growing Co-op’s convenience-focused media business.

(7) Dean Harris | LinkedIn

 Patrick is the VP of Performance Marketing at MPB, the leading platform for used photo and video equipment. Patrick manages all aspects of digital marketing, and recently led a transformation project to fully in-house MPB’s paid media team. Patrick is passionate about consumer-centric marketing and has helped scale MPB’s business across multiple geographies, overseeing significant business growth. Prior to his role at MPB, Patrick worked across multiple consumer brands from an agency-side.

James is an ecommerce strategy and technology selection consultant with more than 20 years’ experience working with B2C and B2B brands including FatFace, House of Fraser, Mars, Samsung, The Wine Society, Victoria Beckham, RSPB and Dr. Barbara Sturm. He helps organisations deliver ecommerce growth based on realistic plans and budgets.

Key services:

• Helping DTC and B2B brands fix issues, prioritise roadmaps, upskill their teams and build relevant team structures to support their growth plans.
• Guiding organisations through the complexities of building their ecommerce tech stack, with specialist skills in vendor & agency selection and hands-on implementation project leadership for replatforming projects, providing technology agnostic advice.
• James launched the Inside Commerce podcast in November 2019, a weekly podcast sharing practical advice and guidance for ecommerce strategy, technology selection, replatforming projects and running & managing an ecommerce business.

I am a digital strategist and Business Transformation Leader with 19 years experience in shaping and delivering profitable growth strategy with seamless customer experiences in multiple industries globally.

My Expertise is to shape customer-experience transformation, adopt digital innovation combining tailored business growth strategy with cross-functional alignment, fit-for-purpose technology and actionable data to drive profitable growth at international level.

Gordon Glenister is an influencer marketing expert, podcast host and award winning author on influencer marketing. He founded the Influence division of the Branded Content Marketing Association and is a founder of Employfluence an employee influencer agency.  Gordon is a well known speaker at international conferences talking about influencer marketing, personal branding and employee influence.

Claire is the founder and CEO of The Illuminate Alchemy, a consultancy working with brands and companies in supporting them to unlock their next stage of growth, including channel, business model and international expansion.

Previously to launching The Illuminate Alchemy, Claire was at Unilever for 7.5 years, where she served as the Chief Customer Officer of the Beauty and Wellbeing Business Group and the Digital Commerce Officer across the total group. There she was responsible the channel and retailer strategy across Beauty and Wellbeing, including the beauty capabilities development, digital and commercial transformation. She also led the Digital Commerce strategy, execution & capability across Unilever globally.

Before joining Unilever, Claire led the marketing team, as well as the business change programme ‘Single View of Customer’ at Selfridges. Responsible for all acquisition, retention and social media activity and defining a new programme of investment (capability and technology) for the CRM strategy for the business.

Before joining Selfridges, she was Head of Marketing & Content, for a Virgin Atlantic start-up, vtravelled.com. She has also held various consultant roles at beauty and fashion start-ups and was Head of Marketing, for Hearst Digital, the online division of The National Magazine Company.

Beyond work, Claire is a mum, wife, daughter, sister and a friend. Originally from London, she has a deep passion for Pilates, recently qualifying as a teacher and teaching children at her son’s school. She is a keen skier and runner and usually can be found listening to a podcast while walking her dog, Betsy, while making plans for her next travel adventure with friends and family.

Steve Lister, a pioneering sustainability consultant & advocate for the retail marketing sector for over 20 years, has successfully delivered truly transformative projects for global brands and retailers. His sustainable expertise in the retail store fixture design, marketing, point of sale, and packaging sectors gives him a truly unique perspective. By bridging sustainability and physical retail, he guides global brands & retailers on their sustainability journeys to adopt more sustainable practices, focusing on the key impact areas in design & sustainable materials and embracing end of life recycling and a more circular approach to print. His influence extends beyond consultancy, marking him as a catalyst for change and has just been recognised by being named as one of RETHINK Retail’s Top Retail Experts in 2025. He has a knack for making sustainability simple to understand with a focus on sustainability & profitability cements his legacy as a hugely passionate advocate for a sustainable future in all areas of retail & marketing activations for global brands, retailers and supply chain partners.

Alexis Cepeda Maule advises the CEO of Christy’s, the 174-year-old British homeware brand and is Interim CEO Advisor at The Board. Formerly Managing Director for Sustainable Women’s Brand Reformation in the UK and Europe, she led operations, international expansion, and established their UK office. Alexis serves on the Advisory Board of ReboundWear and The Nold and is an Ambassador for Retail Week’s Future Leaders program. Recognized as “Most Sustainable Women’s Clothing & Accessories Managing Director (London)” in 2022 and 2023, she was also a Black British Business Awards finalist and a speaker for Vogue Business on sustainability.

Previously, Alexis was Ad Interim Luxury Division Lead at NET-A-PORTER and MR PORTER in New York, managing €500m in global sales. At YOOX NET-A-PORTER (YNAP) GROUP, she oversaw strategy, marketing, and executive committee operations. Selected for the Financial Times 125 Senior Executive Forum, she joined YNAP after earning her MBA from Stanford, where she interned at Amazon and worked at an e-commerce startup in Shanghai.

Her earlier roles include Assistant Vice President at Credit Suisse, a White House Social Secretary intern, and analyst roles at Morgan Stanley. Alexis holds a BA from Harvard and was published in Drapers, Porter Magazine, and Oxford University Press, among others.

Colin is our Retail Media expert. He works directly with some of the worlds biggest brands on their digital commerce and retail media capabilities, as well as helping retailers set up their retail media networks with clients in the UK, Germany, Australia, New Zealand and Turkey. Colin is the author of numerous best practice reports on Retail Media and Digital Commerce, as well as being a Marketing Week Magazine.

Marie-Clare is the Industry Development & Insights Director for IAB Europe. Marie-Clare has spent 10+ years in the digital advertising and marketing industry leading collaborative projects, research and events. She is tasked with driving IAB Europe’s industry initiatives including standardisation in Retail Media as well as owning the association’s industry research and insights outputs and roadmap.

Award-winning C-Suite Executive with 25+ years’ experience in digital transformation, marketing, strategy and technology in the retail, travel and digital health sectors.

Currently a non-Executive Director at Europ Assistance, Saffron Building Society, Asthma + Lung UK and the German School Association.

Founder of C-Squared Consulting, advising private equity owners and top management of leading hospitality and retail businesses on digital transformation. Clients to date include Terra Firma Capital Partners, Sun Capital Partners, Edyn Group Ltd, GLH Hotels Ltd, Dixons Carphone plc, Skype, 3i Group plc, and Notonthehighstreet Ltd.

Deep understanding of customer-first digital transformation, and how to link it to commercial objectives to create stakeholder value and drive meaningful transformation.

A frequent speaker at board level events on topics such as leveraging AI, board governance and women on boards.

A passionate advocate for sustainability with a keen interest in the environment, particularly clean air.

Keen mentor of start-ups in consumer/retail/property/health tech.

Tom Ollerton is the founder of Automated Creative – the Creative Effectiveness platform. AC’s ambition is to stop the billions of media dollars that are being wasted every day on ineffective ads.

Their adtech platform makes and optimises ad creative with live data and insight. This effectively increases your media budget by 17% on average.

Automated Creative have optimised over 6bn impressions globally for MARS, P&G, Diageo, Reckitt, Haleon, Bose, Brown-Forman and McDonalds

AC’s focus is to make Automated Creative a non-negotiable part of all digital ad campaigns and put an end to ineffective ads.

Tom is also the host of the Shiny New Object podcast and Advertisers Watching Ads which explore the world of advertising and marketing with the industries’ leaders.

A creative, passionate and motivated freelance Social Media Producer – currently creating social video content and channel management for the Premier League, Arsenal FC and Tottenham Hotspur FC. The Premier League channels have a combined 213.8 million followers. Arsenal with 107.3 million followers and Spurs with 96.8 million followers.

Robin Osterley is Chief Executive of the Charity Retail Association, the UK’s only trade organisation representing the interests of charity shops and their parent charities. He has extensive experience in membership associations, having previously spent 16 years as Chief Executive of Making Music, the UK’s leading association for amateur musical organisations, as well as a short time as Chief Executive of sports umbrella Supporters Direct. Alongside this management experience Robin has a longstanding background in lobbying and advocacy work, and he has been a representative on numerous Government and industry forums including the Music Business Forum and the board of ACEVO. He was also, with others, responsible for setting up the sector skills council for the creative and cultural industries, CCSkills.  

Robin’s 20 years in the third sector were preceded by a number of years in senior marketing positions in the computer industry, from which he escaped in 1993 to move into the arts. He also maintains a healthy extra-curricular interest in music, and thus has a slightly unusual combination of third sector management experience, commercial marketing acumen, and the ability to conduct a choir! He is married with two sons and two grown-up daughters, and lives in a cute village just outside Ware in Hertfordshire.

A retail and data expert with a background in creating customer centric data and advertising solutions with some of the largest players in the FMCG industry.  Currently leading the Ocado Ads Retail Media Network, overseeing all aspects of its operation and strategy. Jack has had extensive experience in retail media, data monetisation, and customer insights, gained through a variety of roles at Circana, Ocado and Dunnhumby. Jack has a passion for building high-performing teams, fostering strong stakeholder relationships, and navigating complex business challenges, as well as leveraging data and technology to help transform the retail landscape and deliver exceptional customer experiences.

Dina is an experienced academic in the areas of luxury branding and sustainable marketing with more than 14 years of teaching and research experience in both the UK and Egypt.  Dina is currently a Senior lecturer in Luxury Brand Management at Regent`s University London and supervisor for Master of Studies in Sustainability leadership at University of Cambridge institute for sustainability leadership (CISL). Dina has been awarded the Prestigious Prince of Wales Global sustainability fellowship at University of Cambridge institute for sustainability leadership where she looked into the role of the luxury sector in fostering social inclusion.

Raj is a retail media consultant and strategist with over 20+ years immersed in digital media, specialising in the high-growth Retail Media Network (RMN) space. He offers strategic counsel drawn from direct experience across the ecosystem, including a key role in setting up a foundational UK supermarket RMN (Nectar 360), shaping a pure play retailer’s RMN strategy, advising a global pet nutrition brand on their strategic approach to retail media, and guiding the strategic development of a leading German discounter’s global RMN. Known for his sharp strategic insights, Raj translates the complexities of retail media into actionable strategies that build successful and sustainable revenue for his clients.

Niccolò is currently General Manager at Ludovico Martelli SpA, an Italian CPG company in the Personal Care segment, where he is responsible for developing the EMEA and Americas markets, both in the ecommerce and retail channels. Prior to that, Niccolò worked in the last-mile delivery industry as Head of Marketing & Growth at Glovo Italy during the transformation of the company from start-up to scale-up. Before returning to Italy, Niccolò worked 7 years in the US at Reckitt Benckiser with progressive roles and responsibilities in brand management (innovation, activation, equity), leading global cross-functional teams across multiple categories such as Consumer Healthcare and Personal Care. Niccolò started his career in consulting at Accenture Italy serving clients from the Public Sector. He holds a BSc and MSc in Industrial Engineering and Management from the University of Florence and an MBA (Majors: Marketing, Strategy) from the Kellogg School of Management at Northwestern University.

Editor of ChannelX (formerly Tamebay). Looking to connect with Brands, Retailers, and Independent business owners selling on marketplace and social channels to share expertise, strategies and learnings.

Naomi brings 9 years of industry experience in the social media and influencer space. Working for both brand and agency, her move to CLOUD NINE over 3 years ago sees her leading the global team for all things social and influencer, from strategy through to execution (and everything in between) for the global haircare brand. Launching CLOUD NINE as the first hair electrical brand on TikTok Shop back in 2023.