Social Media Masters

May 14th 2025

133 HOUNDSDITCH | LONDON

In partnership with

The Ultimate Playbook: Master the Algorithms, Maximise Your Reach

Over 20% of total marketing budgets will be dedicated to social media by the start of 2025. Creator marketing, alone, is expected to account for $24bn of marketing budgets. Investing in your social media capability across TikTok, Instagram, Facebook, Pinterest, and Snapchat is essential.

The Social Media Masters is the definitive guide to navigating today’s digital landscape, helping you to develop effective social media strategies that build brand loyalty, drive sales, and forge real connections with consumers using social platforms including Instagram, Pinterest and TikTok.

This results-driven event offers expert analysis on social media trends and building Social Media Value (SMV), as well as guidance and tools that you can take back to the office and start using straight away.

Unpack the social media trends, cutting-edge algorithms, AI and AR/VR integrations impacting customer behaviours and delivering winning social campaign

Learn to optimise your campaigns and make data-driven decisions using the latest social media performance analysis tools and techniques

Understand the opportunities, challenges and risks associated with social commerce on platforms including Instagram and TikTok

Benchmark your social strategies against brands that are leading the charge in the fast-changing retail landscape

Discover strategies for driving ROI through paid social and influencer marketing

Meet with brand, retailer, agency and technology stakeholders to better understand this dynamic digital landscape, be inspired and maintain momentum

Meet the speakers

Who attends

RETAILERS

BRANDS /D2C

MERCHANTS 1M+

I’m really looking forward to attending and speaking at the event! It’s an exciting opportunity to connect with industry peers, share experiences, and learn from each other. Can’t wait to dive into some engaging discussions and see where they take us

COOP

Head of Loyalty Rewards & Retail Media

I can’t wait to meet fellow leaders to discuss big ideas and shared challenges when it comes to using data

THE TIMES

Head of Subscriber Engagement and Retention

I’m looking forward to connecting, engaging and learning with like-minded folks to discuss the opportunities and challenges we are facing in the industry.

BAT

Head of Digital & Omni Channel

I am excited to help inspire other people in the industry around how to maximise opportunity

UNILEVER

Global Brand Engagement Director Rexona/Sure

A great event, it’s full of different retailers, marketplaces and brands

BOOKING.COM

Global Product Marketing – Generative AI

Looking forward to learning about trends across industries

PELOTON

Development Director

In what is such an exciting time, I’m looking forward to joining fellow industry enthusiasts in talking over various topics

OCADO

AdTech & Data Partnership Lead

Very much looking forward to all things marketplaces and wider online retail topics

CHARLES BENTLEY

Ecommerce Director

It is with great anticipation that I look forward to joining alongside esteemed multichannel retail and brand leaders to engage in insightful discussions, share perspectives, and collectively shape the future of the industry.

FLACONI

Vice President Supply Chain

I am excited to join such a fantastic group of speakers and attendees to share ideas and explore the future of subscription commerce together

BEER52

CEO & Co-Founder

It has been a really busy, informative and an engaging gathering

KELLOGG’S

Digital Commerce Development Director

The event has been very relevant, interesting and fun

AUTOTRADER

Commercial Director

Everyone was very friendly, engaged and the venue was great

SURREAL

Creative Lead

Excited to share our journey and discuss the challenges multichannel retailers face in this subscriptions marketplace

SPECSAVERS

Subscriptions Product Owner UK&I

This experience promises to be enlightening and productive. I am excited to share ideas and contribute to our collective growth and success

SONS

Head of Marketplaces

I think it has been an amazing event, it has been great from a social perspective and networking

NOVELLO PRODUCTS

Founder

Conference

Hosted by the UK’s leading industry research firm for 22 years, RetailX. Focused on strategy, insights and analysis for the top 1000 e-commerce, multichannel retailers and brands.

Awards

Join us as we celebrate the Retail industry’s best technology innovations, retailers and brand campaigns over a seated dinner, drinks and an evening of entertainment.

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