Amazon has played a pivotal role in shaping the modern e-commerce landscape, influencing how businesses approach their go-to-market strategies and international expansion. In a constantly challenged scenario, how can companies continue to rely on Amazon in their e-commerce strategy amid increasing competition and evolving market challenges?

• Standing out from the crowd: analysing the key role of Amazon in the overall go-to-market strategy
• Staying ahead of the curve: exploring Amazon’s upcoming products, tools, and innovations designed to drive business growth
• Seamlessly integrating Amazon into the business Omnichannel strategy for maximum reach and business growth
• Tapping into Amazon’s global marketplace: leveraging the latest tools and strategies for smooth international expansion

KEYNOTE

To achieve profitability, Amazon sellers and vendors are grappling with significant challenges posed by increasing costs and intensifying competition in the marketplace. This panel discussion will bring together a mix of industry experts to explore potential strategies for success.

• Mastering margins: strategies for optimising product listings, fulfilment, and operational costs to boost profits
• Why pricing matters: exploring best strategies and tools to strike the right balance and remain competitive. How can sellers match or beat the lowest price to secure the Buy Box? What are the best ways to master multichannel pricing?
• Managing Amazon fees and expenses to effectively maintain profitability in a competitive marketplace
• Leveraging Amazon’s tools for profitability: discovering tools and programs that maximise visibility and conversion rates while keeping costs down

PANEL

Understanding Amazon’s FBA Inventory Reimbursement Policy is crucial for sellers to ensure they are compensated for lost or damaged items. While Amazon commits to reimbursing or replacing such items, various issues can lead to discrepancies in reimbursement. Join this session to learn how to tackle returns reimbursement issues, conduct thorough inventory audits, monitor reimbursement errors, track the condition of returned items, learn about the new Inventory Discrepancy and Reimbursement (IDR) portal, and implement independent inventory analysis for accurate inventory management across all marketplaces

KEYNOTE

• Discovering effective strategies to reduce Advertising Cost of Sales (ACOS) and boost return on investment (ROI)
• Exploring campaign optimisation strategies for evaluating campaign performance while maximising advertising budget >Evaluating how to create compelling brand experiences through Amazon’s various media channels (Prime Video, Twitch)
• In-house or outsourced? How to identify the tools and providers best suited to your business objectives
• Unlocking the A10 Algorithm: learning best strategies to master Amazon’s ranking game
• Analysing Amazon Ad’s generative AI latest tools that enable impactful ad campaigns at scale using AI-powered tools

KEYNOTE

This fireside chat session will gather two ecommerce experts from Mars Wrigley, who will explore how this confectionery manufacturer is building strong brands in today’s digital world. They will delve into the principles and strategies guiding Mars Wrigley’s e-commerce approach, highlighting how they’re moving beyond fulfillment to drive brand loyalty and awareness on Amazon.

FIRESIDE CHAT

Join us for an insightful panel where leading eCommerce and brand experts will delve into the powerful role Amazon plays in driving brand success. This discussion will uncover strategies that brands are using to elevate their presence and boost sales on Amazon, sharing insider tips on what’s working now in this online marketplace.

• Next-level Brand Storytelling: what are the best ways to creating high-quality visual content that effectively tells the brand’s story, enhancing customer connection and driving organic sales while saving on PPC advertising?
• Leveraging Amazon A+ content for product listings to maximise sales conversion and boosting visibility
• Data-Driven optimisation: using brand analytics tools and PPC reports to analyse customer behaviour and improve conversion rates with targeted keywords and competitor insights
• Brand protection strategies: leveraging automated tools, trademark registration, and advanced programs like Project Zero and Transparency to safeguard against counterfeits

PANEL

Expanding your Amazon business into new markets is a strategic decision that creates new opportunities for growth and enhanced profitability. However, launching your products in new and unfamiliar territory often face a minefield of challenges.

• Assessing your move from the UK to the EU – how to comply with VAT regulations while adhering to Extended Producer Responsibility (EPR) guidelines and ensuring smooth product shipments
• Understanding how to expand your business with Amazon Pan-European FBA >Streamlining customs clearance to minimise delays and ensure compliance
• Grasping key import duties and taxes based on the type of goods, origin and value for cost-effective trade

KEYNOTE

As grocery shopping moves increasingly online, the concept of ‘shelf space’ has transformed. Brands are no longer competing for physical shelf placement at eye level; instead, they’re vying for visibility on the ‘digital shelf.’ This shelf isn’t tangible—it’s a blend of search rankings, product listings, and targeted ads across e-commerce platforms like Amazon. For brands, succeeding on the digital shelf means mastering new tools and strategies. Search engine optimization (SEO), pay-per-click (PPC) advertising, and data-driven marketing insights are now essential for gaining and holding top placement within Amazon’s search results. Just as shelf space was once the cornerstone of in-store trade marketing, digital shelf positioning is now essential for brand visibility in the e-commerce world.

KEYNOTE

As Amazon continues to evolve and shape the future of eCommerce, sellers and brands must adapt to stay ahead. This panel will dive deep into how businesses can strategically collaborate with Amazon, navigating its vast ecosystem while structuring internal teams for success.

• How to work cross-functionally with Amazon, going beyond typical operations to leverage its scale effectively?
• As businesses consider Amazon’s role compared to other platforms, how do you shape your teams to reflect the future of eCommerce?
• Outsourcing vs. In-House Expertise: When should businesses outsource to expert agencies versus recruiting in-house talent for managing Amazon operations?
• With AI becoming increasingly integral, what roles will remain essential within your Amazon team?

PANEL

As we reflect on the efficiency of AI as a powerful technology in its early stages, join us for a session that explores how AI is set to revolutionise product listings and marketing strategies, enhancing inventory management, and optimising sales on Amazon.

• How is AI-driven content generation reshaping product listings and marketing strategies? How are the early outcomes of generative AI streamlining ad design, allowing brands to create effective campaigns at scale?
• Exploring the use of machine learning for inventory management and demand forecasting to optimise sales
• Assessing AI-powered tools for competitive pricing and keyword optimization in Amazon SEO >AI-driven tools for sellers: evaluating the performance of chat AI tool Project Amelia, implemented in US market in October 2024
• Advanced analytics and planning: discovering new business planning and custom analytics tools designed to boost business reporting and optimise growth strategies

PRESENTATION

SME INNOVATION

(please note this event requires a separate ticket for entry)