Agenda – 2025
Optimisation Strategies for Retailers & Brands Navigating Amazon
RegisterAgenda
Morning Registration
Conference Chair Opening
Speaker


A GLASS OF MARKETING

Gio Pupo
Media Expert and Marketing Professor, A GLASS OF MARKETING
Gio Pupo is a media expert, marketing professor, and keynote speaker with 10+ years of experience in digital marketing and performance media. He has worked with top global brands like Lipton, Disney, Audi, and Porsche, delivering impactful marketing strategies across agency and client-side roles. Gio is also the creator and host of A Glass of Marketing, a popular video podcast where industry leaders share insights over a glass of wine. His keynote talks combine real-world marketing expertise with engaging visuals, making complex ideas easy to understand and inspiring audiences worldwide.
The omnichannel playbook: unlocking Amazon’s full potential
Amazon is a complex ecosystem, but when used strategically, it can boost performance across your omnichannel e-commerce strategy. This keynote will provide actionable tips on managing Amazon as a growth driver, aligning it with other platforms like TikTok Shop and DTC channels.
- The shifting dynamics of consumer behaviour and Amazon’s impact
- How to align Amazon’s operations with your DTC and social commerce strategies
- Effective use of Amazon’s tools: Ads, Brand Registry, and more
- Pricing and inventory management tips to prevent cannibalization
- Cross-channel analytics: Measuring success and identifying new opportunities
KEYNOTE
Speaker


BIOTIFUL GUT HEALTH

Rob Manning
Head of Direct to Consumer & eCommerce, BIOTIFUL GUT HEALTH
Rob Manning is an accomplished eCommerce and digital marketing leader with over 25 years of experience driving growth for leading global brands across retail, FMCG, and D2C industries. With a proven track record in customer acquisition, retention, and brand building, Rob excels at leveraging data and insights to create innovative strategies that deliver high growth and measurable results.
Rob has a deep understanding of customer behaviours and is passionate about using creativity and technology to transform digital experiences. He has also shared his expertise as a speaker on topics like conversational commerce, retail media innovation, and loyalty strategies, inspiring industry professionals at prominent events, and through digital marketing training with the DMA.
Rob’s extensive experience, coupled with his strategic vision and ability to lead high-performing teams, makes him a sought-after advisor and thought leader in the digital commerce space. He is also a dedicated trustee for a charity, reflecting his commitment to making a positive impact beyond the workplace.
The Amazon Success Playbook For Brands
Chris will present a session looking at what are the key problems that new clients come to Ecommerce intelligence with and explain how as a full service agency they solved them. This keynote will effectively give you the playbook into success on Amazon into 2025 and beyond.
- What 80% of brands get wrong when they join Ecommerce Intelligence
- What misconceptions brands have about launching and growing on the platform
- What key metrics successful brands use
- Why building your business around customer centricity is the key to success
- How to launch products for success
KEYNOTE
Speaker


ECOMMERCE INTELLIGENCE

Chris Turton
Managing Director , ECOMMERCE INTELLIGENCE
Chris Turton is the founder of Ecommerce Intelligence, a full service amazon agency that focuses on manufacturers and brands. He has been selling on Amazon for 13 years and been involved in the Ecommerce space for nearly 20. Ecommerce Intelligence client list features multiple global brands in nearly every vertical, Chris and his team support over 55 sellers and handle millions in revenue across the channel for their clients.
Unlocking profitability and sustainable growth on Amazon
To achieve profitability, Amazon sellers and vendors are grappling with significant challenges posed by increasing costs and intensifying competition in the marketplace. This panel discussion will bring together a mix of industry experts to explore potential strategies for success.
- Mastering margins: strategies for optimising product listings, fulfilment, and operational costs to boost profits
- Why pricing matters: exploring best strategies and tools to strike the right balance and remain competitive. How can sellers match or beat the lowest price to secure the Buy Box? What are the best ways to master multichannel pricing?
- Managing Amazon fees and expenses to effectively maintain profitability in a competitive marketplace
- Leveraging Amazon’s tools for profitability: discovering tools and programs that maximise visibility and conversion rates while keeping costs down
PANEL
Speakers


RECKITT

Sahiba Sachdeva
Senior Ecommerce and Amazon expert, RECKITT


ZESTY PAWS (H&H GROUP)

Craig Jessop
Former Sales Director, ZESTY PAWS (H&H GROUP)
Craig Jessop is an experienced professional currently serving as the Ecommerce Director at H&H Group. Craig previously held various Ecommerce, sales and account management roles at companies like ACCO Brands and Munchkin. He has experience in both seller and vendor routes to market. Craig has a BSc (Hons) in Marketing from Hull University.


WORLDFIRST

Shawn Ma
Head of Business Development, WORLDFIRST


KAO CORPORATION

Ashwini Ramakrishna
Associate Director – Amazon, EMEA, KAO CORPORATION
A seasoned Sales & Marketing professional with e-Commerce & FMCG experience. Currently working as Commercial Lead Direct To Consumer.
Moderator


CHANNELX

Chris Dawson
Editor-In-Chief, CHANNELX
Editor of ChannelX (formerly Tamebay). Looking to connect with Brands, Retailers, and Independent business owners selling on marketplace and social channels to share expertise, strategies and learnings.
NETWORKING 121 MEETINGS & REFRESHMENTS
Generative Engine Optimization – how to get your Brand Mentioned by Amazon Rufus
- What is Generative Engine Optimisation, and how is it different from legacy SEO?
- How to rank on Amazon RUFUS
- How to Optimise for Amazon COSMO
- How to get your brand mentioned in ChatGPT
KEYNOTE
Speaker


AZOMA

Max Sinclair
Founder & CEO, AZOMA
Max Sinclair is the founder of www.azoma.ai. Azoma’s mission is to help brands increase their share of voice in AI-powered conversational search (e.g. ChatGPT, Google Gemini and Amazon RUFUS), by generating optimised visual and written content such as product listings and blogs. Azoma has received the backing of eBay Ventures and other top-tier VCs.
Before founding Azoma, Max spent 6 years at Amazon in various global leadership roles, including being responsible for Customer’s browsing experience for the launch of Amazon in Singapore; and leading the scale-up of Amazon Third Party Grocery across the EU. He is passionate about the future of AI, and was educated at Mila, a leading global Artificial Intelligence Institute. Max is also the host of the New Frontier, the AI for Ecommerce podcast.
Mars Case Study: Delivering Excellence in Shopper Experience on Amazon
- Key Areas to Drive Best-in-Class Shopper Excellence
- Decoding Algorithms
- Execution Excellence with AI & Automation
- Looking ahead – Exploring innovations such as Rufus, voice interactions with Alexa, the evolving roles of agents, and the omnichannel shopping experience
FIRESIDE CHAT
Speakers


MARS WRIGLEY

Swagat Choudhury
Global Digital Commerce Director – Perfect Digital Store, MARS WRIGLEY


MARS

Mihaela Bojan
Global eCommerce Amazon Lead, MARS
Building a strong brand presence on Amazon
Join us for an insightful panel where leading eCommerce and marketing experts will delve into the powerful role Amazon plays in driving brand success. This discussion will uncover strategies that brands are using to elevate their presence and boost sales on Amazon, sharing insider tips on what’s working now in this online marketplace.
- Crafting a compelling brand story: how to create high-quality content that effectively tells the brand’s story, enhancing customer connection and driving organic sales?
- Building and sustaining brand success on Amazon: from optimizing product listings to engaging with customers, discover how a multi-faceted approach can enhance visibility, drive consistent sales, and build lasting brand loyalty
- Data-driven success: harnessing brand analytics tools to analyse customer behaviour and improve conversion rates with targeted keywords and competitor insights
- What’s next for your brand: unlocking the power of social commerce with Amazon
- Safeguarding your brand on Amazon: leveraging automated tools, trademark registration, and advanced programs to protect your brand from counterfeits
PANEL
Speakers


HERE WE FLO

Caroline Tuk
Global Commercial Vice President, HERE WE FLO
Caroline Tuk is a dynamic sales leader with a legacy of driving commercial growth, category disruption, and meaningful consumer connections. Currently the Global VP Commercial for a high-growth FMCG startup, Caroline brings over 14 years of experience with challenger brands (Method, Ecover) and blue-chip organizations (L’Oréal, SC Johnson).
Her global expertise spans North America, the UK/EU, and emerging markets, with a proven track record of leading international expansion and omni-channel success across diverse FMCG categories. Passionate about writing new go-to-market playbooks, Caroline thrives in fast-paced environments and specializes in leveraging platforms like Amazon to help brands scale and connect with consumers worldwide.


PHILIPS

Laura Briggs
Head of E-Commerce Excellence, PHILIPS
Laura Briggs is a consumer-centric leader with extensive experience in e-commerce and marketing.
Currently as the Head of E-Commerce Excellence at Philips, she works with teams across the world to leverage consumer and customer insights to drive sustainable business growth.
With a strong background in consumer experience and customer centricity across Amazon, pure play, and omnichannel environments, Laura has a passion for engaging cross functional teams to optimize and preserve brand presence with a focus on data-driven strategies to drive impact.


PATTERN

James Bennett
Director – EMEA, PATTERN
Moderator


ECOMMERCE INTELLIGENCE

Chris Turton
Managing Director , ECOMMERCE INTELLIGENCE
Chris Turton is the founder of Ecommerce Intelligence, a full service amazon agency that focuses on manufacturers and brands. He has been selling on Amazon for 13 years and been involved in the Ecommerce space for nearly 20. Ecommerce Intelligence client list features multiple global brands in nearly every vertical, Chris and his team support over 55 sellers and handle millions in revenue across the channel for their clients.
NETWORKING 121 MEETINGS & LUNCH
Above and beyond: how to master international expansion through Amazon
Expanding your Amazon business into new markets is a strategic decision that creates new opportunities for growth and enhanced profitability. However, launching your products in new and unfamiliar territory often comes with challenges.
- Business set-up considerations for trading in new markets, including VAT, compliance and your infrastructure
- Understanding the myriad of fees and costs, and how to manage them
- Dealing with the increased administrative burdens of trading in new territories
- Assessing your target markets, understanding product suitability and marketing strategies
- Our recommendations: what to do to minimise these challenges and maximise your profit opportunity
KEYNOTE
Speaker


EXERTIS SUPPLY CHAIN SERVICES

Katherine Baker
Development Director, EXERTIS SUPPLY CHAIN SERVICES
Katherine has more than 20 years’ experience in international sales, distribution and
operations, and has spent time working for recognised household brands in strategy
management and process development. She is a board director at Exertis Supply Chain
Services’, consults across the business on international development for customer and runs
the Managed e-Commerce pillar as well as the company business development function.
Content to Commerce: How Amazon Ads is innovating in the retail media space with Shoppable Video, AI audience optimisation, Live Commerce and Amazon Marketing Cloud
- Shoppable Video – we are innovating with customers having the ability to add to their Amazon basket from their Smart TV screen while watching a brands TV ad on Prime Video or Fire TV, using their remote control
- AI-powered optimization features – how Amazon Ads is using AI to improve performance of ad campaigns
- Full funnel advertising with Amazon Ads using Amazon Marketing Cloud data clean room to understand the path to purchase better and leverage data for smarter campaign audience strategies
KEYNOTE
Speaker


AMAZON ADS

Paul Hackwell
Head of FMCG Industry Vertical, AMAZON ADS
Paul Hackwell is Amazon Ads UK Head of FMCG Industry Vertical. He leads a team of sales people, who are focussed on building strategic partnerships with our FMCG manufacturers, helping them to grow their brands by leveraging Amazon’s full funnel suite of advertising products. He joined Amazon in 2012, and has spent the last 15 years operating in the online retail media space, having worked previously for 5 years at dunnhumby as head of agency sales and Sales Director on Tesco.com.
Strategic collaboration and team structuring for future success
As Amazon continues to evolve and shape the future of eCommerce, sellers and brands must adapt to stay ahead. This panel will dive deep into how businesses can strategically collaborate with Amazon, navigating its vast ecosystem while structuring internal teams for success.
- How to work cross-functionally with Amazon, going beyond typical operations to leverage its scale effectively?
- As businesses consider Amazon’s role compared to other platforms, how do you shape your teams to reflect the future of eCommerce?
- Outsourcing vs. In-House Expertise: When should businesses outsource to expert agencies versus recruiting in-house talent for managing Amazon operations?
- How can brands leverage expert partners and purpose-built platforms to enhance team capabilities, streamline Amazon operations, and drive scalable growth?
- With AI becoming increasingly integral, what roles will remain essential within your Amazon team?
PANEL
Speakers


TANGLE TEEZER

Melis Kip
Ecommerce Lead, TANGLE TEEZER
Melis is eCommerce Lead for Tangle Teezer, the number #1 global hairbrush brand. Previously, Melis was Vendor Manager at Amazon and Amazon Consultant at eCommerce Nurse. Melis has also worked in the non-profit sector, leading UNICEF UK’s Brand Partnerships.


STADA THORNTON & ROSS

James Bird
Channel Controller eCommerce – Nizoral, STADA THORNTON & ROSS


CHARLES BENTLEY & SON LTD

Andrew Steel
eCommerce Director, CHARLES BENTLEY & SON LTD


LUZERN

Keith Elliott
Chief Commercial Officer, LUZERN
As Chief Commercial Officer at Luzern eCommerce, Keith and his team help to forge partnerships with ambitious brands that want to drive profitable growth across Amazon, marketplaces, and D2C channels. He and his team work closely with clients to navigate the operational, strategic, and commercial complexities of scaling online — from global fulfilment and retail media to brand protection and marketplace execution. Trusted by Global leading brands, Keith is focused on building long-term partnerships that deliver revenue, efficiency, and sustained competitive advantage.
Moderator


ECOMMERCE MASTERPLAN

Chloë Thomas
Podcast Host, ECOMMERCE MASTERPLAN
Best selling Author, International Speaker, and host of both the Award-winning eCommerce MasterPlan AND Keep Optimising Podcasts.
Chloë is one of the Top 24 Voices in eCommerce 2024 (Dark Matter), and her podcasts are regularly included in lists of the top eCommerce & marketing podcasts in the world.
Chloë Thomas has been in eCommerce since 2003, she’s worked client-side, agency-side, and adviser-side. Over the years she’s helped retailers and brands large and small, and she’s now focused on creating content that helps them make better decisions. The one thing she’s always done is solve eCommerce Marketing Problems.
Revolutionising Business eCommerce: How Amazon B2B Marketplace is Shaping the Future of Trade
Amazon has been around since the mid-1990’s, but Amazon Business is much newer. Starting in 2015, Amazon Business has grown to over $35B in worldwide annualized sales. Today, Amazon Business is delighting over 6-Million business customers internationally across 10 marketplaces, giving sellers the opportunity to access a big audience of buyers. Also, Amazon Business offers sellers the opportunity to sell in bulk to large enterprise customers and serve those customer needs seamlessly.
- Shift in customer purchasing behavior & growing trust in digital procurement solutions
- So why are more and more buyers signing up to Amazon Business? What attracts them?
- Selling to business customers – how different should your strategy be?
- Key seller features launched by Amazon to support Sellers to succeed in B2B market
- Leveraging the tools Amazon Business offers you and generate incremental sales
KEYNOTE
Speaker


AMAZON

Archana Chauhan
Country Leader for Amazon Business Marketplace UK, AMAZON
Archana Chauhan (Archie) is the Country Leader for Amazon Business Marketplace in UK, bringing over a decade of expertise in e-commerce and business development. As a dynamic leader in the B2B space, she spearheads strategic initiatives that drive marketplace growth and enhance both customer and seller experiences across the UK and EU markets. Additionally, she leads the China-to-EU cross-border growth for B2B. Her leadership approach combines deep customer obsession with data-driven decision making to deliver innovative solutions for B2B Suppliers. Under her leadership, Amazon Business has seen significant growth in the UK marketplace, serving millions of business suppliers ranging from small enterprises to large organizations. Beyond her core responsibilities, Archie is passionate about developing high-performing teams and fostering a diverse and inclusive workplace culture. Before Amazon , she worked in market research and consulting across Central and Eastern Europe (Poland and Russia) and India, bringing a wealth of international business experience to her current role.
Conference Chair Closing
Speaker


A GLASS OF MARKETING

Gio Pupo
Media Expert and Marketing Professor, A GLASS OF MARKETING
Gio Pupo is a media expert, marketing professor, and keynote speaker with 10+ years of experience in digital marketing and performance media. He has worked with top global brands like Lipton, Disney, Audi, and Porsche, delivering impactful marketing strategies across agency and client-side roles. Gio is also the creator and host of A Glass of Marketing, a popular video podcast where industry leaders share insights over a glass of wine. His keynote talks combine real-world marketing expertise with engaging visuals, making complex ideas easy to understand and inspiring audiences worldwide.