From Trends to Transactions: How TikTok Drives Real-Time, Shoppable Content

08 Oct 2025
TikTok Seller Summit

This session dives into how brands are winning with real-time engagement, creator-led selling, global logistics, and customer service—all optimized for a streaming-first world.
From clicks to content to conversions, we’re breaking down what it really takes to thrive in TikTok-powered commerce. Get to grips with best practices for authentic, engaging, and shoppable content; leveraging trending sounds, memes, and challenges and more! 

 

Moderator
Benjamin Muir
Benjamin Muir, CEO - UNSOCIABLE
Speakers
Bethan Mair Pearce
Bethan Mair Pearce, Social media & Content Manager - CANDY KITTENS
Darren Heaphy
Darren Heaphy, VP-Product - eDesk
Sarah Lee
Sarah Lee, Head of Social, Influencer & Community - INKEY

Sponsored by:

 

eDesk