From grocery to apparel, retailers are racing to build or expand their media networks. This session explores the growth trajectories, monetization models, and what it takes to compete in an increasingly crowded landscape.

With privacy regulations tightening and cookies disappearing, retailers’ customer data has become gold dust. Learn how leading networks and brands are leveraging first-party insights to drive precision targeting, personalization, and measurable ROI.

Advertisers demand transparency and proof of performance. This discussion will tackle the toughest question in retail media: how to create consistent measurement standards that demonstrate impact across platforms and partners.

CPGs remain the biggest investors in retail media — but expectations are evolving fast. We’ll dive into how brands and retailers can work together more strategically to balance trade budgets, drive category growth, and unlock long-term value.

Retail media is no longer confined to banner ads and sponsored search. Explore how in-store activations, connected TV, and off-site partnerships are expanding the retail media playbook — and what it means for shopper engagement.

nalysts forecast retail media to be the third major wave of digital advertising after search and social. This session looks ahead: where will ad dollars flow, what categories are growing fastest, and what innovations will define the next five years?