Your ChannelX Chair sets the scene, outlining the day’s themes and what to expect

How can brands leverage Pinterest as a powerful discovery and conversion channel to drive multi-touch point engagement? Top tips, key obstacles and opportunities!

Discover how top retailers and brands are leveraging social platforms like Instagram, Facebook, TikTok, and Pinterest not just for engagement- but as high-converting, revenue-driving sales channels. Learn how to integrate shoppable content into your digital commerce strategy, streamline customer interactions across platforms, and implement data-backed tactics that directly impact conversion rates, average order value, and customer lifetime value

For eCommerce leaders, Amazon is both a massive growth engine and a complex, often chaotic marketplace. In this session, you'll hear how top-performing brands are regaining control and unlocking new levels of performance by taking a strategic approach to three of the most critical levers for success. Learn how brands are cleaning up the seller landscape to improve visibility and enforce pricing consistency, applying a revenue equation that optimises traffic, conversion, price, and availability, and leading with brand -  not just price -  to build deeper customer connections and stand out in a crowded playing field 

Explore how eCommerce leaders are driving omnichannel growth by optimising inventory visibility, streamlining fulfilment, and integrating order and logistics operations to improve efficiency grow at speed 

Explore how 2 leading  brands are  working with a leading retailer-led marketplace to expand customer reach and drive sales, while navigating the complex challenges of competition, integration, and shifting consumer expectations

Over the past decade, AI has been heralded as the game-changer for retail, promising automation, smarter workflows, and revolutionary commerce experiences. But are we really there yet? This candid opening session dives into the reality behind AI’s hype, exploring why many businesses still struggle to unlock its full value, and how to finally secure executive buy-in for AI investments that CEOs have heard about before, but haven’t yet seen deliver. How can you gain buy-in (again) by bridging the gap between AI’s potential and its proven impact to move from promise to profit in today’s retail landscape

In a crowded retail universe where every click counts, e-commerce leaders must focus on the key metrics that AI can transform. This session will explore how AI directly impacts critical KPIs like conversion rates, customer lifetime value, and ad spend optimization, providing actionable insights to measure and maximize performance across digital channels

AI isn’t new, but many retailers and brands still struggle to convert  pilots into measurable business impact. With evolving privacy regulations and technologies such as  Safari ITP, ad blockers, and cookie restriction, tracking and attribution have become more challenging than ever. This panel dives into how businesses can leverage zero- and first-party data collected directly at the source, business websites, to connect it to their tech partners.
Explore the growing gap between conversions and attribution channels, and how smart, data-driven AI can bridge that divide by powering smarter merchandising, marketing, and trading workflows. Discover how to cut through tech overload and align AI initiatives with core business goals such as conversion, margin, and sell-through

Explore how AI can transform retail personalisation by truly hearing customer voices VS drowning them in irrelevant messages. Learn how the to track, listen, and engage customers authentically for real impact.

In today’s fast-paced retail and e-commerce landscape, AI is no longer a ‘nice-to-have’ option, it’s an absolute must-have for staying competitive. But with so many solutions on the market, how can you quickly separate hype from real value? Join this rapid-fire panel featuring top industry leaders and AI solution providers as they share real-world AI applications that are transforming e-commerce, marketing, and trade strategies. With 8 minutes per speaker and just 3 slides each, and a product demo, this fast-paced session offers concise insights on how AI is driving tangible growth, personalisation, and operational efficiency

How can D2C brands scale across diverse markets without compromising the authenticity that connects them to to local audiences? Hear first-hand, how global brands in a ‘house of icons’ are navigating localized DTC experiences across regions by tailoring product offerings, customer engagement and regional preferences.

To move beyond generic personalisation, D2C brands need to find new ways  to leverage customer data and insights to craft highly individualised experiences that resonate on a personal level. By integrating AI, predictive analytics, and dynamic content, brands can create authentic, real-time connections that foster deeper loyalty and engagement

Live Shopping is fast becoming a game-changer for retailers and brands — but only when it’s done well. Too many events focus on the stream rather than the strategy. In this concise, practical session, Macdara Duncan and Sam Gollings from Sprii share the four essentials that turn casual viewers into loyal customers: offers they can’t ignore, stories that stick, and games to inspire trust. You’ll leave with a clear framework to lift engagement, spark urgency, and drive sales in your very next Live Shopping event.

How do you manage to be distinctive in so many channels? While accessibility increases sales opportunities, how can you retain your own voice” in crowded markets? How can online, offline, social and marketplace work together to create a unified and seamless customer journey?

How can D2C brands grow without losing control of their brand and  customer relationships?  Hear how brands built with a strong sense of purpose and passion are remaining ‘hands on’ to prevent their brands from getting lost in a sea of similar products while  remaining true to the loyal followers and the core values that inspired their entrepenurial  journey

Hear from Lucie Macleod, Founder, Hair Syrup. Unfiltered, uncut, and strictly off the record. From being rejected on Dragons’ Den to building a million-pound business powered by TikTok, Lucy shares what actually happened behind the scenes, how the rejection became fuel, and how she hacked growth through the world’s most disruptive social platform.
And here’s the twist: You’ll get to watch Lucy’s original Dragons’ Den pitch – the one that got zero offers, and cast your own vote.

Would you have said yes, or walked away too?

This session dives into how brands are winning with real-time engagement, creator-led selling, global logistics, and customer service—all optimized for a streaming-first world.
From clicks to content to conversions, we’re breaking down what it really takes to thrive in TikTok-powered commerce. Get to grips with best practices for authentic, engaging, and shoppable content; leveraging trending sounds, memes, and challenges and more! 

How can  platforms like TikTok  overcome regulatory and trust barriers, secure sensitive consumer data, and convince users to share their addresses and payment details in exchange for the instant gratification of impulse purchases?

Forget everything you thought you knew about shopping shows - TikTok Live is rewriting the script. Real-time chat, real recommendations, real conversions. Boreal is pulling back the curtain on how they’re blending hype + commerce to drive serious revenue.  Live shopping isn’t just selling - it’s vibing with your community, answering on-the-spot questions, and turning every “add to cart” into a shared moment. Come see how entertainment meets action

As always, the digital world is shifting rapidly - media is fragmenting, AI zero-click search is steadily rising, and brands are fighting harder than ever for visibility and attention. The role of creators has never been more important, as influencers serve as both social entertainers and trusted sources of information for their communities. How can ecomm brands partner with creators to navigate a changing digital landscape, gain audience trust/attention, and ultimately drive marketing effectiveness?

In the fast-paced world of TikTok, virality is the ultimate goal for e-commerce brands. But what happens once your product hits the viral wave? This session will break down the practical realities of dealing with viral success — from managing demand spikes to handling inventory, and navigating the multichannel impact. We’ll dive into the key strategies for leveraging viral moments without sinking under the weight of unexpected growth, and how to maximize your newfound visibility across platforms

TikTok's no longer about chasing views, it's about making those views pay. Think scroll stopping content, viral vibes and smart strategy to drive real sales, reach massive audiences and convert browsers into brand lovers. If you are ready to scale fast, and sell smarter this is your moment!  

Wrap up the day with a relaxed drink on us. Join fellow attendees to network, share insights, and reflect on the sessions as we close out the show together.