The TV Ecosystem is Transforming
Consumer behaviour is shifting. Linear is giving way to digital-first. First-party data is taking centre stage. And performance is now non-negotiable.
For broadcasters, brands, agencies, and tech providers, this disruption is opening up new ways to partner, trade, and win in a world where every screen is a storefront and every impression is accountable.
Join the leaders shaping the future of CTV, OTT, and advanced TV... and be part of the conversation redefining how value is created and captured
2026 Speakers
Jayesh Rajdev
Marie-Clare Puffett
Matt Bryan
Broadcasters & Platform Operators
From rethinking revenue models to forging deeper advertiser relationships, CTV Evolution is where broadcasters and platforms connect with the partners and ideas that drive growth.
Retailers & Brands
Across FMCG, retail, gambling, insurance, travel and more, brands come to CTV Evolution to unlock new marketing capabilities and turn first-party data into measurable value.
What to expect
CTV Innovators
Hear directly from broadcasters, streamers, agencies, and brands leading the charge in CTV and streaming. They’ll share first-hand lessons from the frontline of change.
Curated 1-2-1 Meetings
Skip the small talk. Get straight to the people who can move your business forward. RetailX Connect is our curated 1-2-1 meetings programme, designed to match broadcasters, brands, and solution providers.
Practical Playbooks
Sessions designed to move beyond the hype — discover proven approaches to targeting, programmatic, measurement, and creative in CTV.
Agenda at a Glance
From CTV to addressable, streaming to programmatic linear—this opening session cuts through the jargon to show what’s working, what’s stalling, and where the biggest opportunities lie in a fast-changing TV landscape.
Discover how brands are using first-party data, geo-targeting, and AI-powered analytics to turn campaigns into conversions—and why retail media is the missing piece of the TV advertising puzzle.
Interactive ads, QR codes, and voice-activated formats are redefining TV. This session shows how brands can transform passive viewers into active shoppers in real time.
Learn how to build TV campaigns that connect seamlessly with digital, retail media, and in-store channels—driving consistent engagement across the customer journey.
Where does attention really live? Samsung Ads walks us through a consumer’s daily media journey, revealing when and where brands can cut through the noise.
In a fragmented media world, every impression must count. This panel unpacks how advertisers are cracking measurement across platforms and making incremental reach the new gold standard.
Everything was perfectly orchestrated to deliver an incredible experience, from the pre-dinner to the conference. In particular, I really appreciated the opportunity to speak with brands (Nestle, Unilever), retailers (Boots) and service providers (eg. Dunnhumby) during the networking.
WHY ATTEND?
Connected TV, Unlocked
Get the inside track on how leading brands and media owners are scaling campaigns across CTV, OTT, and streaming platforms - from measurement to monetisation.
Who Attends?

Your CTV Pass gives you access to Three Valuable Events
Winning in FMCG means unlocking demand, building loyalty, and staying ahead across every channel.
Harness the power of connected TV to optimise spend and engage audiences where they watch
Sponsorship Options
Thought leadership
Take the stage at Retail Media X London through fireside chats, panel discussions, or chairing a session alongside retail media leaders. It’s your chance to showcase expertise, share fresh perspectives, and shape the industry conversation.
Brand awareness
Make sure your brand is front of mind with senior decision-makers from retail, brands, and media. With visibility across the Retail Media X platform and event, we give you the channels to amplify your story and strengthen your market presence.
Why Sponsor?
CTV Summit 2025 brings together senior leaders from across retail, media, and technology to explore the future of connected TV and its role in shaping commerce.
As a solutions provider, you’ll find CTV Summit is the place to connect with decision-makers from retailers, brands, and agencies who are investing in new ways to engage consumers and drive measurable growth.
From thought leadership sessions to curated roundtables and private meetings, there are multiple ways to showcase your expertise, share success stories, and put your solutions in front of the people leading the evolution of retail media and connected TV.