The retail media landscape is evolving at warp speed, presenting incredible opportunities – and complex challenges. As we look ahead, how can brands, retailers, agencies, and partners align to unlock the next frontier of growth. This panel discussion will dive deep into the lessons learned from the pioneers of retail media. We’ll uncover innovative ways of working that foster stronger collaboration, enhance data sharing, and create winning strategies for everyone involved.

The advertising unit called ‘sponsored product’ or ‘sponsored search is still the #1 in Retail Media.
But the way people use search bars is changing. Instead of typing a few basic keywords, shoppers are increasingly entering full, conversational queries that reflect how they might speak to a real person.
To meet this shift, retailers must consider search in a new light – one that supports both keyword-based and natural-language inputs while still delivering accurate results for traditional queries. This panel will work through how we should thing about Sponsored Products as a capability that needs to evolve with how shopper shop.

Retail Media success depends on first party data. But what are the best brands doing with this data? Using rich, real-time data streams from Retail, brands are finding insights into consumer behaviour, shopper trends and purchase intent. This session explores how leading marketers are using retail media to drive short-term conversion, creative strategy, and build brands for the long term.

Retail Media success depends on first party data. But what are the best brands doing with this data? Using rich, real-time data streams from Retail, brands are finding insights into consumer behaviour, shopper trends and purchase intent. This session explores how leading marketers are using retail media to drive short-term conversion, creative strategy, and build brands for the long term.

The mantra for marketers interested in growth should be ‘shoppable first, conversion everywhere and effortless to buy’. So, how can retail media networks turn attention into action—everywhere?

This session explores how brands and retailers are using offsite Retail Media, in-store digital screens, TikTok-native formats, and social-first influencer activations to transform every touchpoint into a point of purchase. We’ll dive into what it takes to create inspirational content that meets shoppers in the moment – whether on social media, on the web or on a 65-inch aisle-end display.

The perennial conversation about Retail Media is measurement. This session explores how brands and RMNs can connect activity across onsite, offsite and CTV to the metrics that matter most, using robust measurement, clean room technology and incrementality testing to show if Retail Media can drive real brand growth.

A final chance to meet, mingle, and enjoy refreshments as we bring the day to a close