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How Strong Data Governance Empowers Marketing, Merchandising & Data Teams to Win Together With AI
In today’s fast-paced retail environment, AI-driven insights are only as powerful as the data that fuels them. For marketing, merchandising, and data teams to collaborate effectively and act with agility, robust data governance is essential. This session will explore how to aligning data quality, access, and compliance standards to enable real-time decision-making across all channels. Learn how governance frameworks empower teams to confidently leverage AI to anticipate consumer behavior, drive personalization, and deliver consistent experiences - all while staying compliant and secure
