Retailers create huge quantities of 1st party data from shopper actions instore, online, in-app as well as on email and socials. This creates a treasure trove of growth opportunities by unlocking insights, creating new audience segments and targeting and tapping into rich segmentation powered by loyalty data,

But not all retail media platforms are created equal. Some offer real insight, activation, and measurement—others just promise it. This session benchmarks the major players against what brands actually need: daily data, closed-loop ROI, clean integration, and meaningful segmentation. Who’s building for the future—and who’s still catching up?

PANEL