From Black Friday Momentum to 2027 GrowthTurning Peak Performance into Sustainable Success

About the webinar

Retail media is evolving from a tactical trade revenue opportunity into a strategic growth channel for retailers and marketplaces. But how can businesses use peak trading moments such as Black Friday to build a more effective, scalable strategy for the year ahead?

During this session, Izel Abdullah from The Range, will share practical insights from the retailer perspective. The discussion will explore how retail media can support stronger relationships with sellers and suppliers, improve digital shelf performance and create new commercial opportunities across a marketplace ecosystem.

Using The Range’s retail media journey as a real-world example, the session will examine the lessons from Black Friday, including what peak-season performance can reveal about advertiser demand, campaign effectiveness, seller activation and investment priorities. Izel will also discuss how The Range scaled its retail media activity, increasing average daily spend by more than 9x and average daily ads-attributed sales by nearly 16x, while maintaining strong efficiency.

Attendees will leave with a clearer understanding of how to turn Black Friday learnings into a practical 2027 retail media roadmap, whether they are developing a new proposition or looking to scale an existing one.

What you’ll take away

• How to use Black Friday performance to inform retail media priorities for 2027
• Which metrics can help assess campaign growth, efficiency and advertiser adoption
• How to encourage sellers and suppliers to participate in retail media
• Practical lessons from moving beyond traditional trade-based monetisation
• How to build a scalable roadmap across Sponsored Products, Display and Video
• Ways to balance short-term peak-season performance with long-term retail media growth