RetailX Events Visit RetailX Events
Commerce Media Festival 2027 ICC Olympia London
13 May 2027
Register your interest
Commerce Media Festival
2027 Event BrochurePartnership OppsView 2026 EventContact Us
Press & PR OppsRequest Info2026 Post Event ReportSponsorView previous event PodcastsReportsRetail MediaX Awards Visit RetailX Events
Register your interest

Commerce Media Festival2027 — Europe's Leading Commerce Media Event

Europe's Leading Commerce Media Event

13 May 2027Register your interestICC Olympia London
Who attends
Commerce Media Festival 2026 · 14 May 2026

2026 speakers

115 speakers took the stage in 2026.

2026 sponsors

Headline Sponsor

  • CommerceIQ
  • V
  • Criteo

Track Sponsors

  • JCDecaux
  • Moloco
  • Walkbase
  • Mirakl Ads
  • Epsilon
  • dunnhumby
  • Zitcha
  • Koddi

Keynote Sponsors

  • Omdia
  • GreenJinn
  • ZetaDisplay
  • Productwind

Panel Sponsors

  • HUMAN Security
  • Teads
  • AiOO
  • QSIC
  • SAVI
  • Trojan Commerce
  • Barrows Connected Store
  • Broadsign
  • ADvendio
  • Topsort
  • Mediarithmics
  • Pacvue
  • Smadex
  • Particular Audience
  • Liveramp

Report Sponsors

  • Tyviso
  • Frasers Group
  • Advertima
  • Appinio
  • Brandswap
  • CACI
  • Colaterol
  • Dailymotion Pro
  • Eagle Eye Solutions Limited
  • Inurface Media
  • Justsnap
  • Kevel
  • Kochava
  • Locationify
  • Luckycart
  • NEOS Robotics
  • Portal
  • SeenThis
  • Sovendus
  • Storyly
  • Vusion
  • Webloyalty
Commerce Media Festival 2026 · 14 May 2026

2026 agenda

  1. 08:0070 mins

    Morning Registration

    Sponsored byMirakl Ads
  2. 09:1010 mins

    Conference Chair Opening

    • Colin LewisChair - RETAIL MEDIA X CONFERENCE
  3. 09:2040 mins

    Retail Media at Scale: The Next Phase of Retail Media Growth

    About this session

    Retail Media is now part of the modern retail and brand landscape. RMNs have become a significant revenue driver for retailers. Retailers are extending advertising opportunities onsite, offsite and in-store while adding more self-service and measurement capabilities All this makes 2025 an important inflection point for retail media, as both brands and retailers are tasked with proving that they have built a solid model that can continue to deliver growth. This opening panel will bring real perspectives from both the brand side and retail side of retail media who will tell us how to build the next era of retail media.

    • Colin LewisChair - RETAIL MEDIA X CONFERENCE
    • Roger DunnPrincipal Consultant, Retail Media & AI Consultancy
    • Joanna RogersSenior VP and MD - ZALANDO
  4. 10:0020 mins

    Retail Media's Connective Moment

    Sponsored byCriteo
    About this session

    The retail media opportunity continues to accelerate. But growth is masking a deeper imbalance - demand outpacing infrastructure, with fragmentation across retail media networks, the shopper journey, within retailer and brand organisations, and technology stacks holding the industry back from its full potential. Andy Stephen and Criteo guests explore what it takes to connect all sides of the ecosystem - and what Criteo is building to make it happen.

    • Andy StephenManaging Director, Retail Media UK - CRITEO
    • Valerie GiraultSenior Product Director - Retail Media Strategic Initiatives & Partnerships - CRITEO
  5. 10:2040 mins

    Industry Landscape & Retail Media Report 2026 Findings

    Sponsored byParticular Audience
    About this session

    The 2026 Retail Media Report marks the shift in retail media from its initial startup phase to a period where it must scale and deliver on its promise. Rising expectations now require proving brand growth, building specialist teams, and refining operating models. This includes managing the rise of agentic commerce and using AI to both automate processes and create genuine commercial value. The panel will address the reality of this new landscape and examine what European brands, retailers, and technology firms must build now to remain competitive.

    • Tara CarrollRetail Media Operator & Founder - CARROLL COMMERCE
    • Radek WierzbińskiHead of Advertising Communication & Education CE - ALLEGRO
    • James TaylorFounder & CEO - PARTICULAR AUDIENCE
    • Angus DowieHead of Sales - Global - ADVENDIO
    • Mike SkeneSales Director Retail Media, EMEA - BROADSIGN
    • Mrunal BhagatRetail Channel Specialist - PEARSON
  6. 11:0050 mins

    Networking Break & 121 Meetings

    About this session

    Coffee, conversations, and connections. Use this time to meet partners, join your 1-2-1s, or simply recharge

  7. 11:45

    Stream 1: Creativity & Collaboration

    About this session

    TRACK SPONSORS

    • Amanda VlietstraManaging Editor - INTERNET RETAILING
  8. 11:5020 mins

    Winning the Battle for Brand Budgets: Defining your retail media network’s unique value proposition.

    Sponsored bydunnhumby
    About this session

    Brands are becoming more selective about where they commit their spend. RMNs must clearly define their role and positioning, We discuss the practicalities of identifying your network’s competitive edge and how to communicate that value to brands advertisers.

    • Lucy CunninghamHead of Media & Propositions, EMEA & APAC - DUNNHUMBY
    • Emily BootSenior Consulting and Propositions Strategist - DUNNHUMBY
  9. 12:1020 mins

    Bringing Beautiful Data To Life: How To Find The Sweet Spot Between Insight & Creativity

    About this session

    This session explores how beauty retailers can move beyond standard retail media programs by using first-party data to personalise the shopper journey, deepen brand partnerships, drive true omnichannel growth, and create more relevant marketing. It also tackles the critical trade-off of how to blend data-driven precision with high-impact creativity, ensuring that media spend not only reaches the right audience but also inspires it to act.

    • Lena SchützeTeam Lead Client Services & Consulting - DOUGLAS
  10. 12:3030 mins

    Creating New Value with Retail Media: Should Retail Media is moving beyond 'selling ads' to 'creating more value' for brands and for shoppers?

    Sponsored byMediar
    About this session

    This session looks at how retailers use first-party data improve the shopper experience, strengthen loyalty, increase lifetime value, and improve decisions across trading, marketing and product. And it tackles the trade-offs of how to grow retail media revenue without more ad load or a poorer shopping experience.

    • Jean-Vincent ChardonVP Sales - MEDIARITHMICS
    • Chris LynhamDirector of Media Europe - WESTFIELD RISE
    • Grace LyonCommercial Retail Media Lead - B&Q
  11. 13:0060 mins

    Lunch & 121 Meetings

    About this session

    Networking continues over lunch - meet, connect, and exchange insights in a relaxed setting.

  12. 14:0020 mins

    Unlocking The Power of Insights and First Party Data Into Competitive Advantage

    Sponsored byZitcha
    About this session

    Everyone in retail media talks about data — but having data isn’t the same as using the right data, in the right way. This session explores why identity must come first, how to separate good data from bad, and what’s really required to show measurement and incrementality.

    • Richard LalloGroup Head of Customer Marketing - FRASERS GROUP
  13. 14:2030 mins

    Commerce Media Networks: What Brands Need to Know

    Sponsored byTopsort
    About this session

    Commerce Media Networks are the ‘new kids on the block’ in media. Find out what they offer and what they can deliver, including transparency, measurement, creative, AI-driven decisioning, and integration with broader media plans.

    • Pete RobinsFounder - Project 5
    • Sam EadsHead of Ad Sales and Operations - TRAINLINE
    • Salomon TenenbaumGlobal Head of Enterprise Partnerships - WOLT
    • Anita BarnettCommercial Data Manager - JC DECAUX UK
    • Stefano BiondiGM - UK - TOPSORT
    • Alice AnsonDirector of Digital Media - NECTAR360
  14. 14:5030 mins

    Power Panel: The Future of Retail Media - Lessons From Around The World

    Sponsored byaioo
    About this session

    Our closing keynote panel brings together global retail media pioneers to challenge how the industry thinks about its next chapter. Drawing on lessons from leading markets across Europe, the discussion will explore how retail media is evolving into a broader commerce media ecosystem — and what different approaches reveal about scale and value creation. Looking ahead, the panel will examine how AI will reshape planning, personalisation and measurement, and ask a bigger question: what role should retail media play in the future of advertising, commerce and growth?

    • Emma HelslootCo-Founder - WOMEN IN COMMERCE MEDIA COLLECTIVE
    • Roxanne van DuijnRetail Media Lead Germany - GOOGLE
    • Justin SandeeDirector Commercial Development - BOL.COM RETAIL MEDIA
    • Hélène TradDirector of Retail Media - KINGFISHER
    • Hammad BenjellounCo-Founder & CEO - AiOO
    • Kina DemirelManaging Director - MIMEDA
  15. 15:2020 mins

    Unlocking the True Power of Retail Media with AI

    Sponsored byMoloco
    About this session

    The session will explore how AI-powered optimisation helped unlock the value of first-party data, improve ad relevance for shoppers, and significantly increase return on ad spend for brands.

    • Ian JindalEditor-In-Chief - RetailX
    • Pat CopelandGeneral Manager - MOLOCO COMMERCE MEDIA
  16. 15:4020 mins

    The Seven Challenges for Retail Media in 2026

    About this session

    The Seven Challenges for Retail Media are an annual report written by Colin that are based on his insights and ideas coming from working with brands and retailers around the world. The Seven Challenges are normally released in Q1, but Colin is releasing them at Retail Media X as an exclusive for this audience. These challenges are ideas with nuance that are meant to be both thought provoking and help you stay ahead of the curve.

    • Colin LewisChair - RETAIL MEDIA X CONFERENCE
  17. 16:0060 mins

    Networking drinks

    About this session

    A final chance to meet, mingle, and enjoy refreshments as we bring the day to a close

Sponsors

Headline Sponsor

  • CommerceIQ
  • V
  • Criteo

Track Sponsors

  • JCDecaux
  • Moloco
  • Walkbase
  • Mirakl Ads
  • Epsilon
  • dunnhumby
  • Zitcha
  • Koddi

Keynote Sponsors

  • Omdia
  • GreenJinn
  • ZetaDisplay
  • Productwind

Panel Sponsors

  • HUMAN Security
  • Teads
  • AiOO
  • QSIC
  • SAVI
  • Trojan Commerce
  • Barrows Connected Store
  • Broadsign
  • ADvendio
  • Topsort
  • Mediarithmics
  • Pacvue
  • Smadex
  • Particular Audience
  • Liveramp

Report Sponsors

  • Tyviso
  • Frasers Group
  • Advertima
  • Appinio
  • Brandswap
  • CACI
  • Colaterol
  • Dailymotion Pro
  • Eagle Eye Solutions Limited
  • Inurface Media
  • Justsnap
  • Kevel
  • Kochava
  • Locationify
  • Luckycart
  • NEOS Robotics
  • Portal
  • SeenThis
  • Sovendus
  • Storyly
  • Vusion
  • Webloyalty
1,200
Delegates expected
100+
Speakers
48
Exhibition stands
23
Countries in 2026
2027 speakers

Who's on stage

Opening soon

The 2027 line-up is being confirmed

Highlights

2026 in two minutes

Commerce Media Festival 2026 highlightsRetail MediaX Awards 2026
What attendees say

In their words

  • The Retail MediaX show in London was the best one-day conference I've ever attended across EMEA. As a result, we will continue coming back.
    Sean CheyneyEVP, Global BD, QSIC
  • This is the one that everyone in the commerce media and retail media industry comes to, because they know all of their colleagues are going to be there. The one you can't miss in the calendar.
    Viv CraskeRetail Media Consultant, Grace & Co
  • What's great about this event is that it started off maybe UK-focused, but now we're seeing it to be very international, which is brilliant.
    Aideen MageenMarketing Director EMEA, Mirakl Ads
  • We really appreciated the warm welcome. It was an inspiring event with strong content and valuable conversations. We're leaving London with a lot of energy and will definitely encourage more of our people from the Netherlands and Belgium to join next time.
    Gadiza SaaidiRetail Media Lead Benelux, Unilever
  • A great platform: very targeted, great quality of people, and amazing conversations.
    Hamad BenjelounCEO & Founder, Aioo
  • There aren't many occasions in the year where we can be in a room with a large group of retailers. What RetailX is very good at is bringing retail media experts into a room together.
    Angus DowieGlobal Head of Sales, ADvendio
ICC Olympia London
The venue

ICC Olympia London

Olympia London's new International Convention Centre, at the heart of a £1.3bn creative district in West London. One hall, one level, no side rooms: delegates pass every stand on the way to and from the theatres and their 1-2-1 meetings — minutes from Kensington, with two hotels on site.

Olympia London, Hammersmith Road, London W14 8UX

Plan your visit Venue website

Sign up for the latest news

Stay in the loop

Programme updates, speaker announcements and early-bird passes — straight to your inbox.