Europe's leading commerce media event

Retail media has grown up; commerce media is next. The 2027 Event Brochure sets out the festival — four events, six rooms, who's in them and every partnership package — for 13 May 2027 at ICC Olympia London.

Download the 2027 event brochure

Why now

Retail media has grown up. Commerce media is next.

Retail media was just the beginning. Today, anyone with first-party purchase data and a high-intent audience is a media owner, from Booking.com and Marriott to PayPal and Uber.

The Commerce Media Festival is where this new market meets. Retailers, brands, media owners, agencies and technology partners come together in one place, with Retail MediaX at its heart. Wherever you work in retail or commerce media, this is your room.

Retail media was just the beginning. The Commerce Media Festival is where this new market meets.

Colin LewisRetail media expert, RetailX
The festival

Four events. One festival.

13 May 2027 at ICC Olympia London. One day, six conference tracks, 48 exhibition stands and 1,200 senior commerce media decision-makers.

Retail MediaX

Three tracks

Europe's leading retail media event, in three rooms: prove it, run it, extend it. Scale & Performance · Optimisation & Operation · Innovation & Technology.

DOOH Media Summit

Digital out-of-home

How DOOH is converging with retail media's data and formats, from in-store screens to airports, transport and sport.

Brand Growth

FMCG to luxury

How a brand grows, and where commerce media earns its place: FMCG, luxury, electronics and service brands.

Channels

CTV, mobile & social

Creators, CTV, streaming and social as routes to checkout, seen from the buyer's side.

At a glance

The room, in numbers.

1,200senior commerce media decision-makers expected on 13 May 2027
84%head of department, director or C-level
52%from companies turning over £200m+
23countries, 17% from outside the UK
100+speakers across the festival

Growth: 300+ (2024) · 500+ (2025) · 900+ (2026) · 1,200 (2027, estimated). Seniority, revenue and countries from 2026 delegate data.

The content · five themes in every room

One commerce media conversation.

As commerce media spreads beyond retail, what does it take to run it well, and prove that it works? Five themes run through Retail MediaX, the DOOH Media Summit, Brand Growth and Channels.

01DataIdentity and clean rooms through to frontier signals.
02AIOptimisation and forecasting through to agentic media.
03OperabilityAd-tech interoperability through to genuinely new channels.
04PerformanceProven ROI at scale through to early, unbenchmarked proof.
05Trust & regulationOpen banking, cookie deprecation and IAB/MRC as triggers.
Find your buyer

Six rooms. Which one is your buyer in?

RMX 1Scale & PerformanceIf you sell clean rooms, identity, off-site programmatic, measurement — you'll meet network leaders, brand buyers and agencies running retail media at scale.
RMX 2Optimisation & OperationIf you sell ad serving, AI for forecasting and bidding, reporting tools — you'll meet the people who run retail media day to day: ad ops, yield, reporting.
RMX 3Innovation & TechnologyIf you sell agentic commerce, identity, non-endemic and proximity media — you'll meet leaders taking commerce media into travel, payments, telecoms, delivery.
DOOHDOOH Media SummitIf you sell programmatic DOOH, in-store screens, physical-media measurement — you'll meet retail media and screen owners, brands and agencies planning physical media.
FMCGBrand GrowthIf you sell cross-channel planning and measurement, buying platforms — you'll meet CMOs, growth, shopper and ecommerce leads from FMCG to luxury.
CTVChannelsIf you sell creator and social commerce, shoppable CTV, brand safety — you'll meet brands, retailers and agencies using creators, CTV and social to sell.

In every room: CEOs and founders · CCOs and CROs · CMOs · Heads of Retail Media · Heads of Partnerships · Heads of Innovation.

The audience

Who's in the room.

Every sector and job function below attended the Commerce Media Festival 2026. 1,200 delegates are expected in 2027, from the companies whose media budgets actually get deployed.

Retail & retail media networksAmazon · Tesco · Sainsbury's · ASOS · John Lewis · Boots
FMCG & brand ownersCoca-Cola · PepsiCo · Unilever · Nestlé · Mars · P&G · L'Oréal
HospitalityStonegate · Pret · Greene King · Greggs
Travel & transportBritish Airways · Uber · Trainline
FinanceNatWest · Monzo · Revolut · Blue Light Card
Broadcast & streamingNetflix · Disney · ITV · Sky · Roku · DAZN · Canal+
Delivery & quick commerceDeliveroo · Wolt · HelloFresh · Delivery Hero
AgenciesPublicis Groupe · WPP · Dentsu · SMG
84%Head of / VP / Director (59%) or C-level (25%)
52%company revenue £200m+; 39% £50m–£200m
30%retailers · 28% agencies · 27% brands · 12% media & CTV
766distinct 2026 job titles: commerce media, sales & BD, marketing, strategy & data, C-suite

A genuinely international room: 23 countries represented in 2026, 17% of delegates from outside the UK.

  • United Kingdom
  • Netherlands
  • Germany
  • France
  • Spain
  • Ireland
  • Belgium
  • Portugal
  • Switzerland
  • Denmark
  • Sweden
  • Norway
  • Finland
  • Poland
  • Czechia
  • Malta
  • Türkiye
  • Israel
  • UAE
  • India
  • USA
  • Canada
  • Australia
What they said

Don't take our word for it.

The Retail MediaX show in London was the best one-day conference I've ever attended across EMEA… As a result, we will continue coming back.

Sean CheyneyEVP, Global BD, QSIC

This is the one that everyone in the commerce media and retail media industry comes to… the one that you can't miss in the calendar.

Viv CraskeRetail Media Consultant, Grace & Co

What's great about this event is that it started off maybe UK-focused, but now we're seeing it to be very international, which is brilliant.

Aideen MageenMarketing Director EMEA, Mirakl Ads

We really appreciated the warm welcome. It was an inspiring event with strong content and valuable conversations. We're leaving London with a lot of energy and will definitely encourage more of our people from the Netherlands and Belgium to join next time.

Gadiza SaaidiRetail Media Lead Benelux, Unilever

A great platform: very targeted, great quality of people, and amazing conversations.

Hamad BenjelounCEO & Founder, Aioo
What happens on the day

Beyond the main stage.

Commerce Media ClubhouseA dedicated lounge for speakers and VIPs.
Commerce Media PodcastRecorded live on site, promoted to attendees and the wider database afterwards.
1:1 MeetingsPre-qualified, double opt-in meetings with experts across commerce media.
Network UpfrontEight commerce media networks pushing new ground, selected by application.
Commerce Media DinnerInvitation-only, the evening before. No stage, no slides, just conversation.
Industry Landscape ReportsFour market studies, launched live on stage, then issued to the full database.
Partnership opportunities

One day. Six tracks. The leaders deciding where budgets go next.

Across retail, DOOH, brands, CTV, mobile and social. Packages can be combined and tailored — the brochure sets out every one, with what's included and what each costs.

01Title SponsorOne per event, four available. Headline billing, a keynote with a retailer or a panel, your report included, a 6sqm stand and full attendee data.
02RMX Track SponsorTwo per track, six available. Co-sponsor one of the three Retail MediaX tracks: a 20-minute keynote, "sponsored by" across your track, full data on your track's audience.
03Keynote SponsorOne per track, six available. The only keynote sponsorship in the room: an exclusive 20-minute keynote, present alongside a client.
04Panel SponsorThree per track, 18 available. Your expert on stage beside two or three senior leaders, with a pre-event planning session.
05Exhibition Stands3sqm and 6sqm organiser-built lightbox stands: carpet, poseur table, two stools, power and venue internet. Just bring your team.
06Meetings ProgrammeCurated one-to-one meetings with senior buyers hand-picked to match your ideal customer profile — five minimum, double opt-in, every meeting scheduled before the day.
07Exclusive activationsCommerce Media Cafe, Commerce Media Clubhouse, Commerce Media Podcast, Registration & Badges — one sponsor each, nothing shared.
08Industry Landscape ReportsFour reports — Retail Media, Channels, Brand Growth and DOOH — launched live on stage, six sponsors each, with or without a seat on the launch panel.
09Pre-Event DinnerEight seats. An intimate evening with 40 senior guests the night before the festival opens: Chatham House Rule, no presentations.
10Additional brandingRobot sponsor, floor tiles and delegate bags — standalone activations, or bolt-ons that amplify a package you've already taken.

Download the brochure for every package, what's included and pricing — or email Rob (07900 908411) to build yours. Packages can be combined and tailored: tell us what you need to achieve and we'll build the right route to it, then hold your position while you get sign-off.

PDF download

Download the Commerce Media Festival 2027 Event Brochure

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