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Industry Landscape & Retail Media Report 2026 Findings
The 2026 Retail Media Report marks the shift in retail media from its initial startup phase to a period where it must scale and deliver on its promise. Rising expectations now require proving brand growth, building specialist teams, and refining operating models. This includes managing the rise of agentic commerce and using AI to both automate processes and create genuine commercial value.
The panel will address the reality of this new landscape and examine what European brands, retailers, and technology firms must build now to remain competitive.
The panel will address the reality of this new landscape and examine what European brands, retailers, and technology firms must build now to remain competitive.
Moderator
Speakers
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