Retail Media is now part of the modern retail and brand landscape. RMNs have become a significant revenue driver for retailers. 
Retailers are extending advertising opportunities onsite, offsite and in-store while adding more self-service and measurement capabilities 

All this makes 2025 an important inflection point for retail media, as both brands and retailers are tasked with proving that they have built a solid model that can continue to deliver growth.  This opening panel will bring real perspectives from both the brand side and retail side of retail media who will tell us how to build the next era of retail media. 

The retail media opportunity continues to accelerate. But growth is masking a deeper imbalance - demand outpacing infrastructure, with fragmentation across retail media networks, the shopper journey, within retailer and brand organisations, and technology stacks holding the industry back from its full potential. Andy Stephen and Criteo guests explore what it takes to connect all sides of the ecosystem - and what Criteo is building to make it happen.

The 2026 Retail Media Report marks the shift in retail media from its initial startup phase to a period where it must scale and deliver on its promise. Rising expectations now require proving brand growth, building specialist teams, and refining operating models. This includes managing the rise of agentic commerce and using AI to both automate processes and create genuine commercial value.
The panel will address the reality of this new landscape and examine what European brands, retailers, and technology firms must build now to remain competitive.

Brands and retail media networks are under pressure to prove impact: this session explores a real-world example of how data and personalisation connect customer journeys to demonstrable results.

Media decision‑makers shouldn’t default to reach. The win lies in balancing reach with the right audiences. To make this happen retailers need to align trade and retail media and convince brands and advertising agencies through integrating planning cycles, investment and measurement.

1st party shopper data is one of the most powerful assets in retail media. But how does it drive growth? With fragments customer  journeys, multiple touchpoints and competing attribution models, proving impact from insight has become more complex than ever. This session tackles the practical reality of turning insight into action by connecting behaviour, intent and context signals to smarter audience activation. We will also explore how brands and retailers collaborate on share insights and planning to deliver impact.

Retailers aren’t competing with each other for media budget, they’re competing with Google, TikTok, and streaming platforms. The good news?
The store is still the most powerful place to influence a decision. Learn how store-native creative and new instore measurement capabilities are now here – and how it delivers for brands and retailers. 

Instead of talking about measurement, this panel will get into the detail of what to do and how to do from both the brand and retailer perspective. It will bypass the usual bland conversation to talk about measurement in the context of sophisticated commercial partnership.

Our closing keynote panel brings together global retail media pioneers to challenge how the industry thinks about its next chapter. Drawing on lessons from leading markets across Europe, the discussion will explore how retail media is evolving into a broader commerce media ecosystem — and what different approaches reveal about scale and value creation. Looking ahead, the panel will examine how AI will reshape planning, personalisation and measurement, and ask a bigger question: what role should retail media play in the future of advertising, commerce and growth?

The session will explore how AI-powered optimisation helped unlock the value of first-party data, improve ad relevance for shoppers, and significantly increase return on ad spend for brands.

The Seven Challenges for Retail Media are an annual report written by Colin that are based on his insights and ideas coming from working with brands and retailers around the world. The Seven Challenges are normally released in Q1, but Colin is releasing them at Retail Media X as an exclusive for this audience.  These challenges are ideas with nuance that are meant to be both thought provoking and help you stay ahead of the curve.

 

Retail Media is now part of the modern retail and brand landscape. RMNs have become a significant revenue driver for retailers. 
Retailers are extending advertising opportunities onsite, offsite and in-store while adding more self-service and measurement capabilities 

All this makes 2025 an important inflection point for retail media, as both brands and retailers are tasked with proving that they have built a solid model that can continue to deliver growth.  This opening panel will bring real perspectives from both the brand side and retail side of retail media who will tell us how to build the next era of retail media. 

The retail media opportunity continues to accelerate. But growth is masking a deeper imbalance - demand outpacing infrastructure, with fragmentation across retail media networks, the shopper journey, within retailer and brand organisations, and technology stacks holding the industry back from its full potential. Andy Stephen and Criteo guests explore what it takes to connect all sides of the ecosystem - and what Criteo is building to make it happen.

The 2026 Retail Media Report marks the shift in retail media from its initial startup phase to a period where it must scale and deliver on its promise. Rising expectations now require proving brand growth, building specialist teams, and refining operating models. This includes managing the rise of agentic commerce and using AI to both automate processes and create genuine commercial value.
The panel will address the reality of this new landscape and examine what European brands, retailers, and technology firms must build now to remain competitive.

In this fireside chat, Colin Lewis is joined by Ines Catão, Retail Media Director at Worten, for an in-depth conversation about building a marketplace-powered retail media business in an emerging market. Ines will share how Worten, Portugal’s leading electronics retailer with more than 35% market share and over 200 stores, transformed its online marketplace into a high-growth advertising platform, delivering 300% monetisation growth and more than 800% ROAS in just seven months. The discussion will explore how Worten evolved from a traditional retail model toward a more sophisticated media business, while creating differentiated propositions for both major brands and SMB sellers. It will also examine the role of marketplace democratisation, operational scale, automation, and cross-functional alignment in making that growth possible. Looking ahead, the session will focus on how Worten is connecting online and in-store retail media and building a model designed to scale profitably into 2026 and beyond

In this session, Christian Skaarud shares Coop Norge’s journey of launching a retail media network from the ground up. From deploying in-store screens to using sensor technology to capture real-world impressions, Christian will explore how they have built a measurable and scalable proposition.

The session will also examine how loyalty data sits at the heart of their strategy, powering audience targeting, enriching campaign insights, and enabling closed-loop measurement.

AI agents are beginning to shop, search and make decisions on behalf of consumers, ushering in the era of agentic commerce. This panel cuts through the hype to explore what agentic commerce really means for retail media today. We’ll unpack the technologies, data and capabilities businesses need to become “agent-ready”, examine the growing influence of major platforms, and discuss how brands and retailers can maintain customer trust as AI plays a bigger role in purchasing decisions.

Retail media has often focused on a small group of large advertisers, but real growth comes from unlocking the long-tail. In this session, Koddi and Checkatrade will share how they built a commerce media offering designed for thousands of smaller advertisers, not just enterprise brands.
Drawing on Koddi’s experience supporting large advertiser bases, Checkatrade created a simple self-serve experience for busy tradespeople. The session will explore how gradually introducing more targeting and visibility controls helped drive strong adoption, positive feedback, and better outcomes for advertisers.
From giving tradespeople more control over where and how they show up, to expanding into offsite through the same intuitive interface, this conversation will offer practical lessons for retailers and marketplaces looking to scale beyond an enterprise-first model.

Retail Media is onsite, offsite and instore, and based on a platform of targeting and first party data.  How can you find partners that really understand each part of retail media and how it fits together? This session examines what brands and retailers should look for in technology and agency partners to deliver on their objectives.

Our closing keynote panel brings together global retail media pioneers to challenge how the industry thinks about its next chapter. Drawing on lessons from leading markets across Europe, the discussion will explore how retail media is evolving into a broader commerce media ecosystem — and what different approaches reveal about scale and value creation. Looking ahead, the panel will examine how AI will reshape planning, personalisation and measurement, and ask a bigger question: what role should retail media play in the future of advertising, commerce and growth?

The session will explore how AI-powered optimisation helped unlock the value of first-party data, improve ad relevance for shoppers, and significantly increase return on ad spend for brands.

The Seven Challenges for Retail Media are an annual report written by Colin that are based on his insights and ideas coming from working with brands and retailers around the world. The Seven Challenges are normally released in Q1, but Colin is releasing them at Retail Media X as an exclusive for this audience.  These challenges are ideas with nuance that are meant to be both thought provoking and help you stay ahead of the curve.