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Sponsored by:
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Retail Media is now part of the modern retail and brand landscape. RMNs have become a significant revenue driver for retailers.
Retailers are extending advertising opportunities onsite, offsite and in-store while adding more self-service and measurement capabilitiesAll this makes 2025 an important inflection point for retail media, as both brands and retailers are tasked with proving that they have built a solid model that can continue to deliver growth. This opening panel will bring real perspectives from both the brand side and retail side of retail media who will tell us how to build the next era of retail media.
Moderator
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Sponsored by:
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The 2026 Retail Media Report marks the shift in retail media from its initial startup phase to a period where it must scale and deliver on its promise. Rising expectations now require proving brand growth, building specialist teams, and refining operating models. This includes managing the rise of agentic commerce and using AI to both automate processes and create genuine commercial value.
The panel will address the reality of this new landscape and examine what European brands, retailers, and technology firms must build now to remain competitive.Sponsored by:
Moderator
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Coffee, conversations, and connections. Use this time to meet partners, join your 1-2-1s, or simply recharge
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We'll explore how leading retailers are sharpening their RMN positioning, moving beyond inventory and data to define what truly differentiates their offer in an increasingly crowded marketSponsored by:
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- Using data and insights to inform creative decisions without reducing creativity
- Exploring how creativity is influencing the customer journey - conversion, incrementality and loyalty
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- Using first party shopper data to strengthen loyalty, increase lifetime value and inform decisions across the business
- Creating new value for brands through full-funnel activation, closed-loop measurement and incrementality
- Balancing commercialisation and trust: driving retail media growth without degrading the shopping experience
Sponsored by:
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Networking continues over lunch - meet, connect, and exchange insights in a relaxed setting.
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Everyone in retail media talks about data — but having data isn’t the same as using the right data, in the right way. This session explores why identity must come first, how to separate good data from bad, and what’s really required to show measurement and incrementality.Sponsored by:
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Commerce Media Networks are the ‘new kids on the block’ in media. Find out what they offer and what they can deliver, including transparency, measurement, creative, AI-driven decisioning, and integration with broader media plans.
Moderator
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Our closing keynote panel brings together global retail media pioneers to challenge how the industry thinks about its next chapter. Drawing on lessons from leading markets across Europe, the discussion will explore how retail media is evolving into a broader commerce media ecosystem — and what different approaches reveal about scale and value creation. Looking ahead, the panel will examine how AI will reshape planning, personalisation and measurement, and ask a bigger question: what role should retail media play in the future of advertising, commerce and growth?
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The Seven Challenges for Retail Media are an annual report written by Colin that are based on his insights and ideas coming from working with brands and retailers around the world. The Seven Challenges are normally released in Q1, but Colin is releasing them at Retail Media X as an exclusive for this audience. These challenges are ideas with nuance that are meant to be both thought provoking and help you stay ahead of the curve.
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A final chance to meet, mingle, and enjoy refreshments as we bring the day to a close
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Sponsored by:
. 
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Retail Media is now part of the modern retail and brand landscape. RMNs have become a significant revenue driver for retailers.
Retailers are extending advertising opportunities onsite, offsite and in-store while adding more self-service and measurement capabilitiesAll this makes 2025 an important inflection point for retail media, as both brands and retailers are tasked with proving that they have built a solid model that can continue to deliver growth. This opening panel will bring real perspectives from both the brand side and retail side of retail media who will tell us how to build the next era of retail media.
Moderator
-
Sponsored by:
-
The 2026 Retail Media Report marks the shift in retail media from its initial startup phase to a period where it must scale and deliver on its promise. Rising expectations now require proving brand growth, building specialist teams, and refining operating models. This includes managing the rise of agentic commerce and using AI to both automate processes and create genuine commercial value.
The panel will address the reality of this new landscape and examine what European brands, retailers, and technology firms must build now to remain competitive.Sponsored by:Moderator
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Coffee, conversations, and connections. Use this time to meet partners, join your 1-2-1s, or simply recharge
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As retail media partnerships continue to evolve, data collaboration has become both more valuable — and more complex. This session explores This session explores how data clean rooms can optimised beyond safe data sharing, to unlock smarter targeting, better measurement and incremental growth across retail and media environmentsSponsored by:
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- Removing silos to avoid fragmented planning and duplication of effort and spend
- Integrating planning cycles, investment and measurement to drive growth across connected commerce
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- Turning shopper insights into messaging and measurement decisions that drive incremental sales and loyalty
- Connecting shopper behaviour, intent and context to smarter targeting
- Exploring how brands and retailers are collaborating on shared insights and planning to deliver impact
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Networking continues over lunch - meet, connect, and exchange insights in a relaxed setting.
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We'll unpack how first-party data can be used to move retail media from fragmented activation to a more connected, performance-driven approach, exploring how it drives more relevant targeting, stronger performance and measurable incrementality at scaleSponsored by:
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- What are the measurements that are indicating growth?
- How to connect performance to wider business outcomes
- How are retailers and brands integrating better measurement into joint decision making?
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Our closing keynote panel brings together global retail media pioneers to challenge how the industry thinks about its next chapter. Drawing on lessons from leading markets across Europe, the discussion will explore how retail media is evolving into a broader commerce media ecosystem — and what different approaches reveal about scale and value creation. Looking ahead, the panel will examine how AI will reshape planning, personalisation and measurement, and ask a bigger question: what role should retail media play in the future of advertising, commerce and growth?
-
The Seven Challenges for Retail Media are an annual report written by Colin that are based on his insights and ideas coming from working with brands and retailers around the world. The Seven Challenges are normally released in Q1, but Colin is releasing them at Retail Media X as an exclusive for this audience. These challenges are ideas with nuance that are meant to be both thought provoking and help you stay ahead of the curve.
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A final chance to meet, mingle, and enjoy refreshments as we bring the day to a close
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AI can rewrite how Retail Media operates. From agentic commerce to dynamic creative and in-store activation, new ideas and capabilities will define the industry’s next chapter.Sponsored by:
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Retail Media is now part of the modern retail and brand landscape. RMNs have become a significant revenue driver for retailers.
Retailers are extending advertising opportunities onsite, offsite and in-store while adding more self-service and measurement capabilitiesAll this makes 2025 an important inflection point for retail media, as both brands and retailers are tasked with proving that they have built a solid model that can continue to deliver growth. This opening panel will bring real perspectives from both the brand side and retail side of retail media who will tell us how to build the next era of retail media.
Moderator
-
Sponsored by:
-
The 2026 Retail Media Report marks the shift in retail media from its initial startup phase to a period where it must scale and deliver on its promise. Rising expectations now require proving brand growth, building specialist teams, and refining operating models. This includes managing the rise of agentic commerce and using AI to both automate processes and create genuine commercial value.
The panel will address the reality of this new landscape and examine what European brands, retailers, and technology firms must build now to remain competitive.Sponsored by:Moderator
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Coffee, conversations, and connections. Use this time to meet partners, join your 1-2-1s, or simply recharge
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AI agentic commerce is promising to alter product discovery and force RMNs and brand advertisers to rethink strategies that have driven retail media growth for the past decade. Find out how to prepare for the agentic ecosystem through innovative thinking, better product data and understanding AI interfaces.Sponsored by:
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This sesssion examines how advertisers can move beyond siloed tactics to align Sponsored Ads, DSP, video and data signals to drive discovery, consideration and conversion while delivering measurable, sustained sales impact.
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- Influencing machines, not shoppers: How AI agents are reshaping search, comparison and shortlisting — and what this means for visibility and influence.
- Exploring how should brands and retailers rethink product data, activation and value propositions to win machine-led decisioning
- If agents decide upstream, how must retail media measurement, bidding and monetisation models fundamentally change?
Sponsored by:
Moderator
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Networking continues over lunch - meet, connect, and exchange insights in a relaxed setting.
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Explore how AI-driven decisioning is connecting retail media across the funnel, optimising relevance and performance across digital and physical touchpointsSponsored by:
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- What retailers and brands should look for in partners that can connect physical and digital shopper journeys
- What effective collaboration looks like between retailers, brands, tech and agencies
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Our closing keynote panel brings together global retail media pioneers to challenge how the industry thinks about its next chapter. Drawing on lessons from leading markets across Europe, the discussion will explore how retail media is evolving into a broader commerce media ecosystem — and what different approaches reveal about scale and value creation. Looking ahead, the panel will examine how AI will reshape planning, personalisation and measurement, and ask a bigger question: what role should retail media play in the future of advertising, commerce and growth?
-
The Seven Challenges for Retail Media are an annual report written by Colin that are based on his insights and ideas coming from working with brands and retailers around the world. The Seven Challenges are normally released in Q1, but Colin is releasing them at Retail Media X as an exclusive for this audience. These challenges are ideas with nuance that are meant to be both thought provoking and help you stay ahead of the curve.
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A final chance to meet, mingle, and enjoy refreshments as we bring the day to a close