Jon Beill, Chief Growth Officer at LS Eleven, Asda’s loyalty and retail media business, and Sam Knights, CEO at SMG discuss how Asda is bringing its loyalty and media operations together to create a power retail media network, outlining how its offering to brands differs from its competitors, the digitisation of Asda stores and how SMG’s team works with the company to make it all happen
Discussion points:
Behind the mic:
https://www.linkedin.com/in/gettoknow-jonbeill/
https://www.linkedin.com/in/samuel-knights-a093222/
https://www.linkedin.com/in/paulskeldon/
RELEASE DATE – JULY