The Women in Commerce Media Collective (WCM Collective) is a global professional community dedicated to empowering women and securing their leadership within the rapidly expanding retail media industry. With a mission to "Connect, grow, and lead," the Collective was founded to dismantle barriers to visibility and growth faced by women in this sector, which is projected to reach $100 billion in spend by 2026.

The Women in Commerce Media Collective fosters a supportive environment through a range of member benefits. These include exclusive networking events designed to build genuine relationships and collaborations, and mentorship matching for professional guidance. To ensure members can lead, the Collective offers visibility through industry spotlights and recommendations for high-profile speaking opportunities. By providing strategic market insights, a job listings board, and a space for open dialogue, WCM Collective helps its members overcome industry obstacles and drive a more diverse and inclusive future for retail media leadership.