Skip to main content
Home
Events
Spring Festival
ConsumerX
DigitalX
SubscriptionX
SustainabilityX
Retail MediaX
Autumn Festival
ChannelX
SubscriptionX II
Retail MediaX II
Event Calendar
Podcasts
Reports
About Us
Contact Us

DigitalX Agenda

DigitalX

HEADLINE SPONSOR

Upp.ai
May 14th 2025
133 Houndsditch | London
In partnership with
Internet Retailing Internet Retailing

Digital Marketing Evolution, In-store, Performance & AI

Register

Headline Sponsor

Track Sponsors

Panel Sponsors

Agenda

Click on the tabs to view each track.

DigitalX Stream 1 – Performance & AI
DigitalX Stream 2 – Digital & Optimisation

DigitalX Stream 1 – Performance & AI

Stream 1 dives into AI-driven technology and enhancing performance. Gain actionable insights for boosting acquisition and retention rates.

Sponsored by
08.30 – 09.25

Morning Registration

09.25 – 09.30

Conference Chair Opening

Speaker

Paul Skeldon
Paul Skeldon
Paul Skeldon
Editor
INTERNETRETAILING

Paul Skeldon

Editor, INTERNETRETAILING

Paul Skeldon is a freelance retail, telecoms and technology journalist and analyst, specialising in mobile, marketplaces, media and the metaverse. He is currently one of the editors at InternetRetailing.net, the leading online news source for the retail industry, a research analyst at RetailX and managing editor of Telemedia-news.com, the leading news service for the value-added telecoms market globally. His first book – M-commerce – was published by Crimson Business Publishing in 2011. His second – the DIY Guide to eCommerce – was published in 2017. Paul also regularly ghost writes blogs, white papers and ebooks across a range of subjects from ecommerce, to logistics to telecoms and media. He is also managing director of video and podcasting content creation company, Videobaby Media, and has worked with numerous brands and publishers to produce video and audio content.

09.30 – 09.50

International Keynote Fireside Chat

The Shock of The New: Embracing Disruption and Faster eRetailing

Shein’s meteoric rise in the online fashion industry, particularly during the pandemic, showcases the power of leveraging digital innovation and understanding market dynamics. By April 2022, The Wall Street Journal highlighted Shein’s ability to command a significant share of the fast fashion profits market, attributing much of its success to its strategic use of social media platforms like TikTok. This success is not just about being present online; it’s about innovatively harnessing real-time data to stay ahead of trends and consumer preferences. Find out more about Shein’s story and why they are now a major brand to contend with internationally.

FIRESIDE CHAT

Speaker

Peter Pernot-Day
Peter Pernot-Day
Peter Pernot-Day
EVP, Head of Strategic and Commercial Affairs for North America & Europe
SHEIN

Peter Pernot-Day

EVP, Head of Strategic and Commercial Affairs for North America & Europe, SHEIN

Peter Pernot-Day is Global Head of Strategic Communications at SHEIN, and a member of the company’s executive team. Based in California, he helps set SHEIN’s global strategy and leads projects across the organization focused on supply chain, market access, digital services, privacy and security, public affairs, and environmental, social and governance efforts. Prior to joining SHEIN, Peter held leadership roles at Mixpanel, Inc., a leading provider of data analytics software for marketing departments, and at BNP Paribas, a global financial institution. In his free time, Peter enjoys surfing and open water swimming.

Moderator

Paul Skeldon
Paul Skeldon
Paul Skeldon
Editor
INTERNETRETAILING

Paul Skeldon

Editor, INTERNETRETAILING

Paul Skeldon is a freelance retail, telecoms and technology journalist and analyst, specialising in mobile, marketplaces, media and the metaverse. He is currently one of the editors at InternetRetailing.net, the leading online news source for the retail industry, a research analyst at RetailX and managing editor of Telemedia-news.com, the leading news service for the value-added telecoms market globally. His first book – M-commerce – was published by Crimson Business Publishing in 2011. His second – the DIY Guide to eCommerce – was published in 2017. Paul also regularly ghost writes blogs, white papers and ebooks across a range of subjects from ecommerce, to logistics to telecoms and media. He is also managing director of video and podcasting content creation company, Videobaby Media, and has worked with numerous brands and publishers to produce video and audio content.

09.50 – 10.10

From Aisles to Algorithms

Is Your Online Model Optimized for ROI and Future E-commerce Growth?

Are you an ecommerce business owner who is feeling the effects of Google’s volatile algorithm changes? If so, you are not alone. In recent years, Google has been increasingly unpredictable, leaving many ecommerce businesses reeling from unexpected search engine traffic dips. However, with the right strategies, your ecommerce business can still thrive. This session will highlight how to measure, monitor and adapt so that your media spend and supporting digital marketing activities are truly hitting the mark in an increasingly competitive AI-led retail market.

  • Delve into how Google’s AI scoring system impacts your visibility and overall paid media effectiveness and how to use your existing data to best advantage
  • The importance of the accurate setup: the perfect alignment online yields high visibility, while errors lead to invisibility
  • Enhancing Paid Media ROI: Discover strategies to enhance your paid media spend, maximizing returns through precise foundational setups
  • Examining how your AI score impacts the balance of both organic and paid media

Refining your online model to harness the full potential of algorithmic retailing in today’s challenging UK market

KEYNOTE PRESENTATION

Speaker

Drew Smith
Drew Smith
Drew Smith
Co-Founder & CPO
UPP.AI

Drew Smith

Co-Founder & CPO, UPP.AI

Drew Smith is a technology entrepreneur with exceptional insights into retail data, e-commerce performance and innovation. Drew’s concern for the future of online retailers and brands is disrupting the traditional retail e-commerce model and exposing uncomfortable truths to business leaders. Prior to co-founding Upp. with established trailblazer Ben White, Drew’s career really took flight at Volo Commerce where he began as an e-commerce consultant in 2014. Drew’s analytical mindset and first principle thinking accelerated his career – with fast advancement to Director of Product Strategy by 2017, before pitching the idea of Upp. to Ben in 2019. Upp.ai is the world's first AI Product-Data Platform for Precision-Driven Paid Media Management. Upp.ai’s unique technology scales channels like Google and Bing Shopping for growth and improves eCommerce performance, whilst reducing the total cost of operations for retailers. And clients are already enjoying a distinct competitive advantage from Upp.ai’s automation and insights. Upp currently facilitates £625m in online retail sales and manages £103m of Google Shopping advertising spend. On average, retailers – including Charles Tyrwhitt, Nordgreen and ROMANsee a revenue increase of 27% within the first 90 days and an astonishing 54% within 12 months. In a short time, Drew has established himself as an innovator and expert in his field, taking an idea from inception to success with the backing of one of the most established technology entrepreneurs in the market. He holds a Bachelor of Arts degree from the University of Westminster, an MSc in Computer Science from the University of York and lives in London. Drew is one to watch. Not only for his exceptional retail data insights, but because of his desire to make a difference, backed by his ability to devise pioneering solutions for the evolution of the e-Commerce space.

10.10 – 10.40

Putting Digital at the Heart of our Retail Futures

Transforming Marketing Directions into Measurable, Profitable, Experience-led Growth

How can brands and businesses ride the storm of economic uncertainty and do the right thing ethically and commercially during these challenging times? Getting a clear growth aspiration and purpose, and a roadmap that links customer experience (CX) to value. This can help brands and businesses to align their vision, mission, and values with their customers’ needs and expectations, and to communicate them effectively across all touchpoints – removing painpoints and a roadmap for strong growth. The retail landscape is wide open, back instore and online – how can we use digital to drive memorable CX?

PANEL DISCUSSION

Speakers

Sarah Bull
Sarah Bull
Sarah Bull
Head of Consumer Experience – UGG | HOKA | TEVA
DECKERS BRANDS

Sarah Bull

Head of Consumer Experience – UGG | HOKA | TEVA, DECKERS BRANDS

I am an experienced, customer-centric leader with 15+ years of expertise in omni retail across various specialisms. My primary motivation is to make a positive impact for both our consumers and our employees. I firmly believe that exceptional moments and seamless experiences in customer experience can foster brand love, trust, and loyalty. To achieve this, I utilise insights to inform decision-making, advocate for human-enabled technology, create innovative propositions, address pain points, and foster collaboration across different functions. I possess a growth-oriented mindset, finding joy in connecting the dots and am constantly curious. My main motivation lies in empowering others and helping them unleash their full potential. On a personal level, I am energised exploring the latest trends in retail, ranging from innovative store designs to exciting pop-up experiences. I actively contribute as a volunteer for a community sustainability charity, driven by my passion for making a positive impact on the environment and communities. In addition, I find great joy in practising outdoor yoga and creative pursuits.

Aaron Smedley
Aaron Smedley
Aaron Smedley
Chief Digital & Marketing Officer
LE CHAMEAU

Aaron Smedley

Chief Digital & Marketing Officer, LE CHAMEAU

Aaron Smedley has over 20 years of experience pioneering in retail/ecommerce, innovation and digital marketing. As Chief Digital and Marketing officer at Le Chameau, Aaron oversees brand, marketing and D2C strategy globally, redeveloping this near 100 year old brand with an eye to both it’s centenary and the next 100 years. Prior to Le Chameau, Aaron led global D2C at Arc’teryx from a single store to a global portfolio.

Hamish Stacy
Hamish Stacy
Hamish Stacy
US OREO Consumer Data Lead
MONDELEZ

Hamish Stacy

US OREO Consumer Data Lead, MONDELEZ

Hamish has dedicated over 15 years to cultivating some of the world’s leading consumer brands across Australia, New Zealand, Europe, the UK, and the US. With a deliberate focus on garnering diverse experiences, his contributions have encompassed various functions, including field sales, demand planning, brand management, national sales accounts, eCommerce, digital media, and consumer data.

Charles Heal
Charles Heal
Charles Heal
Commercial Director
VAIMO

Charles Heal

Commercial Director, VAIMO

With over 20 years experience working client side and on the agency side, Charles is Commercial Director for one of Europe’s leading Composable CX agencies, focused on creating compelling customer experiences for both Enterprise and Mid-market customers across EMEA. Some of his experiences including working at Amazon, eBay or with clients such as Helly Hansen, Berry Bros & Rudd, Nestle helping them grow by working through the development and implement of their vision.

Moderator

Paul Skeldon
Paul Skeldon
Paul Skeldon
Editor
INTERNETRETAILING

Paul Skeldon

Editor, INTERNETRETAILING

Paul Skeldon is a freelance retail, telecoms and technology journalist and analyst, specialising in mobile, marketplaces, media and the metaverse. He is currently one of the editors at InternetRetailing.net, the leading online news source for the retail industry, a research analyst at RetailX and managing editor of Telemedia-news.com, the leading news service for the value-added telecoms market globally. His first book – M-commerce – was published by Crimson Business Publishing in 2011. His second – the DIY Guide to eCommerce – was published in 2017. Paul also regularly ghost writes blogs, white papers and ebooks across a range of subjects from ecommerce, to logistics to telecoms and media. He is also managing director of video and podcasting content creation company, Videobaby Media, and has worked with numerous brands and publishers to produce video and audio content.

10.40 – 11.00

Plenary Spotlight Session

Driving Growth and Supplier Collaboration through Customer Data & Insight

A session that examines retail growth through deeper data insights. Hear how the John Lewis Partnership is transforming its use of data and insight to create a customer-data-led strategy and a robust framework which enables centralised measurement of customer needs and behaviour. Understand more about how this data-led approach is improving insight available to suppliers and driving growth through retail media partnerships. Join us for an enlightening discussion on how to drive customer obsession in the digital age.

KEYNOTE PRESENTATION

Speakers

Rachel Wigmore
Rachel Wigmore
Rachel Wigmore
Head of Pan-Partnership Customer Planning
THE JOHN LEWIS PARTNERSHIP

Rachel Wigmore

Head of Pan-Partnership Customer Planning, THE JOHN LEWIS PARTNERSHIP

Rachel Wigmore is Head of Pan-Partnership Customer Planning & Performance at John Lewis Partnerships. Rachel’s role is to develop a cohesive customer plan for John Lewis, working closely with MG on media strategy & effectiveness. She has a background in planning and proposition development at EE, BT & Sky.

Tom Langley
Tom Langley
Tom Langley
Customer Personalisation & Retail Media
THE JOHN LEWIS PARTNERSHIP

Tom Langley

Customer Personalisation & Retail Media, THE JOHN LEWIS PARTNERSHIP

A passionate and energetic business leader with extensive experience in digital marketing and E-Commerce within Retail and FMCG brands. Adept at dealing with complex and interesting data sources, using customer data science to understand and improve shopper experience.

Moderator

Paul Skeldon
Paul Skeldon
Paul Skeldon
Editor
INTERNETRETAILING

Paul Skeldon

Editor, INTERNETRETAILING

Paul Skeldon is a freelance retail, telecoms and technology journalist and analyst, specialising in mobile, marketplaces, media and the metaverse. He is currently one of the editors at InternetRetailing.net, the leading online news source for the retail industry, a research analyst at RetailX and managing editor of Telemedia-news.com, the leading news service for the value-added telecoms market globally. His first book – M-commerce – was published by Crimson Business Publishing in 2011. His second – the DIY Guide to eCommerce – was published in 2017. Paul also regularly ghost writes blogs, white papers and ebooks across a range of subjects from ecommerce, to logistics to telecoms and media. He is also managing director of video and podcasting content creation company, Videobaby Media, and has worked with numerous brands and publishers to produce video and audio content.

11.00 – 11.30

121 Meetings & Networking Break

11.30 – 12.00

From Banner Ads to AI Copilots

20 Years of Digital Disruption and Applying Those Lessons for the Future

2023 was the biggest year for Artificial Intelligence (AI) yet, and we are still just scratching the surface of what’s possible. We have seen some incredible advancements, and use cases, which paints a clear portrait of the future, one brimming with possibilities, as generative AI takes centre stage. In this era of innovation, what have we learned and how can we harness it to streamline and speed up content creation, empowering each of us to do and achieve more.

• Examples of generative AI-driven strategies that are not just promising but delivering real value.

• Understand what sets these applications apart and how top marketers are integrating them into their daily operations.

• Navigating the generative AI landscape: what every marketer needs to know

• Learn about the tools and platforms that are essential for anyone looking to leverage AI effectively Real-world AI applications that are changing the game

STREAM KEYNOTE

Speaker

Theo Theodorou
Theo Theodorou
Theo Theodorou
UK Managing Director
MICROSOFT ADVERTISING

Theo Theodorou

UK Managing Director, MICROSOFT ADVERTISING

Throughout his 28 year media and advertising technology career, Theo has been at the forefront of some of the biggest and innovative businesses, Theo was at the very start of mobile advertising in Europe, joining ScreenTonic in 2006 (subsequently acquired by Microsoft) and responsible for the launch of the first mobile adverts to appear in Europe, spending years building the industry with brands, agencies and ad tech businesses. He was also instrumental in the 2010 launch of Apple advertising business in Europe. More recently he helped launch Netflix’s ad supported business in the UK. Having led Ad Tech businesses in Europe, Theo is now in the leadership team at Microsoft Advertising, helping drive the evolution and growth of the business. Theo is regularly invited to speak at events across the world and is widely regarded as an industry expert across topics such as marketing, communication strategy and advertising technology.

12.00 – 12.20

Smart Growth Through Strategic Spending

How retailers are optimising how and where they spend

As businesses grapple with declining market traffic and intense price competition, the question arises: Is pursuing growth at any cost the right strategy? This timely presentation will explore intelligent spending, market granularity and strategic AI implementations to capture and retain traffic profitably. Find out how to compete against challenger markets who are using loss leaders and ‘Spot Pricing’ to rank and convert on Google shopping. From optimizing keywords to enhancing customer experiences, discover how performance marketing and emerging technology plus AI find out how you can help you make better informed decisions about your digital marketing and retail growth strategy.

• Understand the broad market at a granular level and make it relevant to you.

• Why broad is better – using machine learning to allocate keywords and identify tail of domains that are winning

• Redefining performance media teams and trading teams to capture traffic and increase spend

• Investing in the brand, but don’t take your eye off trading

• Harness AI for chat bots, SEO content and incorporate into the customer journey

PRESENTATION

Speaker

Ben Smith
Ben Smith
Ben Smith
Group Head of Ecommerce Trading & Profitability
KINGFISHER

Ben Smith

Group Head of Ecommerce Trading & Profitability, KINGFISHER

Accomplished and highly motivated Commercial Leader with an extensive background in both traditional and e-commerce retail operations. My experience spans from commercial buying and category management to now a focus on Ecommerce Trading and profitability optimisation. I am recognised for my creative ability to deliver new & complex commercial propositions across multiple European markets, always under pinned by a deep understanding of market trends and customer needs. As a strong advocate for data-driven decision-making, I have cultivated an analytics-focused approach within my teams and the wider stakeholder groups, leading to enhanced strategic planning and overall performance. I have a demonstrated history of achieving key performance targets, improving operational efficiency, and contributing to substantial and profitable revenue growth. One of my key strengths is my ability to inspire & mentor both direct reports and wider teams. Under my leadership, my previous teams have developed and executed innovative strategies, adapted swiftly to industry changes, and have continually set new standards in performance. I have successfully propelled brand recognition, customer engagement, and revenue growth by identifying and capitalising on market opportunities. I am always keen to engage in discussions related to e-commerce strategies, the role of analytics in decision-making, and fostering leadership in a dynamic, fast-paced environment.

12.20 – 13.00

Harnessing AI: From Fear to Better Fortunes

Getting Beyond the Hype – Less Talk More Action

Is AI for everyone? How does leadership need to adapt to this new technology? And do firms risk becoming obsolete if they don’t? AI has the potential to change every part of retail, offering what feels like near-endless opportunities, but implementing it comes with its challenges, too. Many retailers have struggled for decades to find the skills they need when it comes to technology and data, and AI is no different. Find out in this panel how top retailers are harnessing generative and other AI tools to their advantage:

• Can AI solve customer pain points?

• Expanding your brand’s technology capabilities into enhanced access and design

• Bricks and mortar in-store experiences enhanced by AI

• Reducing inventory waste and quicker delivery.

• Advancing personalization and data capture

PANEL DISCUSSION

Speakers

Gareth Jones
Gareth Jones
Gareth Jones
Marketing Director
MON PANIER LATIN

Gareth Jones

Marketing Director, MON PANIER LATIN

Gareth Jones is the Marketing Director for Mon Panier Latin- the new home of French food online.  Gareth has worked in eCommerce for almost ten years across multiple sectors from fashion to beauty, driving innovation to build competitive advantage.  Back in 2017, he worked at The Body Shop developing their machine learning personalisation programme and has been a fervent advocate of both personalised content and AI driven solutions ever since.  After working as Head of eCommerce at lingerie & fashion brand Pour Moi, he took up consulting in the AI and VR sector.  Now he’s working to bring the taste of France to homes around the world.
Maximus Ndaboka
Maximus Ndaboka
Maximus Ndaboka
Global Data, Operations & Transformation Manager
PEPSICO

Maximus Ndaboka

Global Data, Operations & Transformation Manager, PEPSICO

As a Global Data Management and operations Transformation Manager for PepsiCo, I drive the Global Transformation agenda across Core master data (Vendor, Material, Customer, Finance, HR) and supplementary data for APAC & AMESA regions. The program aims to harmonize and standardize the processes, tools, and people into one Global DMO organization. Now as a Global Enterprise Data Operations Transformation Manager within PepsiCo, I’m driving the Global Transformation initiative across core master data domains. Last 10 years I worked in the digital transformation area where I was creating and growing data, digital & tech products in the HEINEKEN Group. As an IT Transition Manager, I built the first shared services centre of the Heineken Group in Africa and initiated the digital transformation journey with the BASE project. I  matured from technician roles to  IT management of complex business transformation projects. Last 3 years I joined the Nestlé Group in the Barcelona Digital Hub as a Global Technology Specialist doing governance on Global  IT platforms and cloud environments. I acted as a SPOC for Regional Product Managers and Global Business Solutions Leads to meet technical requirements, Adoption and Compliance.

Jad Freiha
Jad Freiha
Jad Freiha
Head of Analytics & Insights
SWEATY BETTY

Jad Freiha

Head of Analytics & Insights, SWEATY BETTY

Growth-focused marketing & analytics professional with a diverse background in managing growth at multinational organisations and fast-growing scale-ups. Bringing 12+ years of experience in analytics, growth marketing and brand communications. Adept at scaling DTC growth strategies using experimentation, channel optimization, and customer analytics. Expert in leveraging advanced analytics and Martech solutions to drive business growth. Certified Facebook marketing science professional. Check out my blog at https://jad-freiha.medium.com/

Steve King
Steve King
Steve King
CEO
DRAGONFLY AI

Steve King

CEO, DRAGONFLY AI

Steve King is a visionary leader and an accomplished executive in the technology and AI industry.

In 2019, Steve co-founded Dragonfly AI and now, as CEO, he brings a wealth of experience and a proven track record of innovation and leadership. Steve holds a profound passion for the transformative power of data, AI, and technology to drive positive change in the world.

Dragonfly AI is a creative intelligence and optimization platform that seamlessly integrates into any global CPG brands creative process. It provides the power to predict the performance of any visual asset, across any context.

At Dragonfly AI, Steve is dedicated to advancing the company’s mission of transforming how businesses leverage AI for data-driven insights. His passion for technology and his deep understanding of the AI landscape position him perfectly to lead Dragonfly AI in its next phase of growth and innovation.

Steve co-founded Black Swan Data and played a pivotal role in driving the company’s growth and success. His expertise in leveraging data analytics and artificial intelligence for strategic decision-making made a significant contribution to Black Swan Data’s development of cutting-edge solutions for its clients. Prior to this, Steve served as the CTO for Digital Jigsaw, a digital agency, and Movietrac, a paid-media streaming service. 

Outside of Black Swan, Steve is a Technology advisor to BT, is a member of the Royal Mail advisory board, and offers guidance to the Welsh Rugby Union and the charity White Swan, which uses AI to assist patients with rare diseases.

Moderator

James Hirst
James Hirst
James Hirst
Founder & Director
THE INTELLIGENT BRIEF

James Hirst

Founder & Director, THE INTELLIGENT BRIEF

Founder of The Intelligent Brief, a creative technology platform focused on the earlier stages of the creative process. A senior marketing agency executive with 20+ years experience across brand design, digital marketing, consumer insight, innovation & marketing strategy, AI and web3 technology. In 2024 I’m looking to get back into triathlons after 2 years of being constantly injured! Loves mountains and learning to ski after many years snowboarding.

13.00 – 14.00

121 Meetings & Networking Break

14.00 – 14.30

Performance & Search in the Era of AI

The Impact of Generative AI and Social Search on Google’s Role in Driving Ecommerce Traffic

Google is usually the main driver of traffic and sales for most ecommerce website, whether this is via organic search rankings, shopping/PMax ads or local search results. Consequently, brands are highly dependent on Google traffic and any changes can have a big impact on traffic and sales. Google’s dominance is now being challenged by the rapid evolution of Generative AI and changes in users’ search behaviour. They have responded with their own tools like Gemini and Google’s Search Generative Experience (SGE).In this practical presentation, Anna will outline some of the threats and opportunities of these seismic shifts in search and how they may impact ecommerce marketing.

• What are these technologies and their possible impact on future traffic to your ecommerce website?

• How users are substituting or migrating to ChatGPT, TikTok, Bing and new search/Chat hybrids like Perplexity

• Data from some recent research on what is happening already, and how the use of these platforms could impact Google traffic to your site

• What you can do to mitigate some of these potential risks by diversify your search strategy and how to increase your chances of being found in with Search Generative optimisation (SGO)

STREAM KEYNOTE

Speaker

Ann Stanley
Ann Stanley
Ann Stanley
Founder & CEO
ANICCA DIGITAL

Ann Stanley

Founder & CEO, ANICCA DIGITAL

I am the founder and CEO of Anicca Digital, an award-winning digital marketing agency based in Leicester.

I have been working in digital marketing since 2002, after an interesting career in science, medical research, industrial research (for the leather industry) and clinical trials. I have two post-grad qualifications in business and marketing, and I am also an Alumni of the Goldman Sachs “10k Small Businesses” programme.

My main day-to-day responsibility at Anicca, is providing digital marketing consultancy and training. This can be with new prospects during the business development process, with existing or new clients, or during our training courses and workshops. I have even developed the A10 Marketing Framework, which everyone can use to develop their own digital marketing strategy and plans.

As a consultant and trainer, I have to know a lot about all digital marketing techniques. As a result I am constantly striving to keep up-to-date and also like to share my knowledge and the practical experience of the team by speaking at workshops, conferences and other events (including the likes of SMX, In Orbit etc). I also host our weekly Anicca Webinar, every Friday morning at 9:0am. Although I need to know a bit about most channels, I must admit that paid media is my real passion.

14.30 – 14.50

New Approaches to Retail Innovation & Automation

Retail Reimagined: Decoding Consumer Touchpoints & AI-Powered Advertising

Where and what are the new retail touch points, what do people value and how is the high street evolving? By embracing online and in-store as an integrated customer journey, retailers who leverage an omnichannel approach including location-based marketing to digitally enhanced in-store experiences, will win. Adapting a digital led store to suit changing consumer preferences including sustainability planning and local initiatives are crucial elements to success but what else must be considered to capture this shifting market? Drop in to find out.

PRESENTATION

Speaker

Neil Dulake
Neil Dulake
Neil Dulake
Head of Retail UKI
GOOGLE

Neil Dulake

Head of Retail UKI, GOOGLE

Neil Dulake is a seasoned advertising and marketing leader with over 20 years of experience driving digital marketing strategies across the UK, US, and EMEA. Currently, as Senior Head of Commerce at Google, he guides the go-to-market approach for top UK retail brands and agencies, crafting solutions that blend brand building and performance marketing. Formerly, Neil spearheaded the sports and toys sector for Google in the US, collaborating with giants like Nike, Adidas, and Mattel on digital transformation. With a passion for innovation, Neil brings fresh perspectives to the UK retail landscape. Outside of work, Neil enjoys sports and the delightful challenge of entertaining his two young daughters and their many pets.

 

14.50 – 15.30

Alternatives to Paid Media: Thriving Through Digital Innovation

Creating Showstopping Social Media & Content for Stand Out Brand Positioning

Paid social media can get you instant results but for a cost, whereas organic social media can get you results over time without having to spend anything, the cost is your time rather than your money. What are the emerging social tools which can carve a unique proposition and save your budget! Short-form video, social commerce, customer content creators, community vs followers.

PANEL DISCUSSION

Speakers

Maria Amelie White
Maria Amelie White
Maria Amelie White
Global Search Lead
KURT GEIGER

Maria Amelie White

Global Search Lead, KURT GEIGER

Maria Amelie White works as Global Search Lead at Kurt Geiger. Maria is an MSc in Psychological Research and has worked in SEO for over 12 years, specialising in attracting relevant and converting traffic to Global Brands with, Consumer Trends analysis, Technical and International SEO, and Social Media.

Samantha Chapman
Samantha Chapman
Samantha Chapman
Head of Global Marketing & Sustainability
STEPHEN WEBSTER

Samantha Chapman

Head of Global Marketing & Sustainability, STEPHEN WEBSTER

Samantha Chapman, Head of Global Marketing & Sustainability at Stephen Webster, oversees the brand’s marketing strategy and sustainable initiatives. With more than 17 years of experience in the luxury sector, including roles at Longines and Michael Kors, Samantha has launched successful brand collaborations with notable figures like American rock star Machine Gun Kelly, and has implemented high-profile sponsorships such as with Ascot Racecourse during her time at Longines. Samantha’s dedication to responsible practices is evident in her leadership of the Stephen Webster internal ‘Green Team,’ which has garnered multiple sustainability awards, underscoring the brand’s commitment to its sustainability journey.

Ruth Jacob
Ruth Jacob
Ruth Jacob
Course Leader MA Fashion Marketing & Global Cultures
LONDON COLLEGE OF FASHION

Ruth Jacob

Course Leader MA Fashion Marketing & Global Cultures, LONDON COLLEGE OF FASHION

A proactive, enthusiastic and skilled university lecturer who has built up broad insight and a diversified skillset; gained from employment in the fashion, education, journalism and business industries. I have maintained a passion for both creative and analytical practices and am keen to utilise the skills I have developed as well as disseminating my knowledge of such areas to learners and growing professionals.

Additionally, I possess a strong proficiency for team leadership and management or projects and tasks while also being able to bring a holistic range of skills and insight as well as a desire to learn and generate results. Since developing my menswear fashion label, BIGGER BOY (www.bigger-boy.com), I have been able to work with both creative and analytical mindsets and have also been able bring a strong work ethic to my surroundings and in my projects.

Moderator

Anuradha De
Anuradha De
Anuradha De
Ecommerce Lead
WHITBREAD

Anuradha De

Ecommerce Lead, WHITBREAD

I am Senior Ecommerce and Digital Marketing Leader with over 15 years experience working with B2C and B2B brands across retail, tech, travel, hospitality and beauty. I have successfully created and implemented strategies to deliver commercial success and build sustainable organic growth through content creation & optimisation. Working with digital agencies and in-house teams, I drive profitable bookings via the website by delivering customer journey improvements through conversion rate optimisation techniques and using data & analytics.

I have also been responsible for creating & delivering the digital transformation roadmap across the business working with cross functional teams. I am a public speaker and am passionate about growing, coaching and mentoring teams.

15.30 – 16.00

121 Meetings & Networking Break

16.00 – 16.50

Roundtables

For the afternoon, attendees join roundtables. Deep dive into topics that matter & share experiences.

Enhancing the Product Discovery Process Through UX – HOSTED BY VICTORINOX

Desi is a distinguished UX professional with over two decades of experience in the digital landscape. This Roundtable will focus on the synergy between user experience (UX) and e-commerce. As the Head of UX at Victorinox, the brand behind the iconic Swiss Army Knife, Desi leverages his knowledge of UX design and consumer psychology, highlighting the profound influence that meticulously designed user experiences have on e-commerce platforms. Explore the essential role of UX in boosting customer engagement and driving the success of businesses in the online marketplace.

Unifying Experiences with a Seamless Omnichannel Approach – HOSTED BY MONDELEZ

Hamish is the Digital Experience Lead at Mondelez and will examine the recognized benefits of digital customer insights across all channels. Guiding the discussion, Stacy explores the essential need for a better data and how to harness all customer interactions to meet and ultimately exceed customer expectations. This roundtable provides a unique opportunity to learn from Stacy’s expertise in driving digital transformation and securing a competitive edge in the market.

Why Attribution Matters: How Can Marketers Navigate an Increasingly Complex Tool – HOSTED BY KURT GEIGER

In an insightful roundtable session, Maria, Global Search Lead at Kurt Geiger, discusses the vital role of attribution in retail digital marketing for customer engagement and data collection. Exploring the impact of each touchpoint is essential for optimizing strategies and budget allocation. She explains how accurate attribution models can help retailers precisely measure the effectiveness of their campaigns across various channels, thereby enhancing decision-making and driving sales.

Acquiring with a Personal Touch: Navigating Sensitive Topics – HOSTED BY RELEAF

Daniel Mark Carr, Marketing Director at Releaf, will lead a discussion on the importance of sensitivity to unravel the complexities of marketing in areas often deemed private, taboo, or regulated; especially when addressing delicate subjects that require a deeper understanding of customer emotions and contexts. The session will explore strategies for addressing delicate subjects with authenticity and empathy. Daniel specialises in crafting strategies that not only engage audiences on sensitive issues but also foster trust and build enduring customer relationships. The session provides participants with insights on navigating the nuances of personalised marketing effectively, and unraveling the challenges and opportunities inherent in marketing sensitive topics.

Achieving Greater On-Site Engagement – HOSTED BY WHITEBREAD

Join this session to discover more about enhancing on-site engagement in a competitive retail environment. She highlights the importance of creating compelling, interactive experiences that captivate customers and encourage them to spend more time exploring in the online environment. She delves into the use of advanced analytics, targeted content and personalized recommendations to increase engagement rates to ultimately driving business success on the ecommerce ‘high street’.

Speakers

Desi Reuben-Sealey
Desi Reuben-Sealey
Desi Reuben-Sealey
Senior Manager UX
VICTORINOX

Desi Reuben-Sealey

Senior Manager UX, VICTORINOX

An insights driven hands-on User Experience (UX) design leader, experienced in team leadership with expert UX and practical background knowledge of front-end technologies. An NN/g User Experience (UX) Master Certified design and IOA TESOL professional, practicing UX since 2010 & design from 1997. Worked within an ISO/9001 environment using a multi-discipline of creative technological, teaching and coaching skills. Proven ability to harness the User Experience Design skill-set to create User-Centric solutions that improve an organisation’s performance in multiple quadrants, on various platforms, across multiple channels, and equally importantly, help people enjoy interacting with a brand and enjoy using their products. Specialities: UX Design, UI Design, User Testing, UX Workshop Facilitation, Interactive Prototyping, CSS, HTML, JQuery, Web Standards, Human Behavioural Science and Psychology. Outside work you’ll find me supporting and working with charitable organisations, travelling, networking, scuba diving and blogging.

Hamish Stacy
Hamish Stacy
Hamish Stacy
US OREO Consumer Data Lead
MONDELEZ

Hamish Stacy

US OREO Consumer Data Lead, MONDELEZ

Hamish has dedicated over 15 years to cultivating some of the world’s leading consumer brands across Australia, New Zealand, Europe, the UK, and the US. With a deliberate focus on garnering diverse experiences, his contributions have encompassed various functions, including field sales, demand planning, brand management, national sales accounts, eCommerce, digital media, and consumer data.

Daniel Mark Carr
Daniel Mark Carr
Daniel Mark Carr
Brand & Marketing Director
RELEAF

Daniel Mark Carr

Brand & Marketing Director, RELEAF

Daniel is a senior brand and marketing leader with over 14 years of global experience fuelling brand growth and orchestrating their incredible journeys. Whether collaborating with iconic market leaders or fueling the rise of scrappy startups (yes, he’s all about that underdog magic), his mission is to craft powerful narratives and launch, build and scale brands into forces to be reckoned with. Known for challenging consumer behaviour and disruptive creative thinking, Daniel is a firm believer in pushing boundaries, challenging the status quo, and sprinkling a touch of sustainability and socially impactful magic along the way.

Anuradha De
Anuradha De
Anuradha De
Ecommerce Lead
WHITBREAD

Anuradha De

Ecommerce Lead, WHITBREAD

I am Senior Ecommerce and Digital Marketing Leader with over 15 years experience working with B2C and B2B brands across retail, tech, travel, hospitality and beauty. I have successfully created and implemented strategies to deliver commercial success and build sustainable organic growth through content creation & optimisation. Working with digital agencies and in-house teams, I drive profitable bookings via the website by delivering customer journey improvements through conversion rate optimisation techniques and using data & analytics.

I have also been responsible for creating & delivering the digital transformation roadmap across the business working with cross functional teams. I am a public speaker and am passionate about growing, coaching and mentoring teams.

Maria Amelie White
Maria Amelie White
Maria Amelie White
Global Search Lead
KURT GEIGER

Maria Amelie White

Global Search Lead, KURT GEIGER

Maria Amelie White works as Global Search Lead at Kurt Geiger. Maria is an MSc in Psychological Research and has worked in SEO for over 12 years, specialising in attracting relevant and converting traffic to Global Brands with, Consumer Trends analysis, Technical and International SEO, and Social Media.

16.50 – 17.00

Conference Chair Closing Remarks

Speaker

Paul Skeldon
Paul Skeldon
Paul Skeldon
Editor
INTERNETRETAILING

Paul Skeldon

Editor, INTERNETRETAILING

Paul Skeldon is a freelance retail, telecoms and technology journalist and analyst, specialising in mobile, marketplaces, media and the metaverse. He is currently one of the editors at InternetRetailing.net, the leading online news source for the retail industry, a research analyst at RetailX and managing editor of Telemedia-news.com, the leading news service for the value-added telecoms market globally. His first book – M-commerce – was published by Crimson Business Publishing in 2011. His second – the DIY Guide to eCommerce – was published in 2017. Paul also regularly ghost writes blogs, white papers and ebooks across a range of subjects from ecommerce, to logistics to telecoms and media. He is also managing director of video and podcasting content creation company, Videobaby Media, and has worked with numerous brands and publishers to produce video and audio content.

17.00

Networking, Afterparty & End of Day

Official Afterparty

17.00 – Networking Drinks | Spring Festival Exhibition

17.30 – Clay’s Bar | Virtual Shooting | 55 Moorgate London EC2R 6LL | RSVP Here

Sponsored by

DigitalX Stream 2 – Digital & Optimisation

Stream 2 helps deepen your understanding of the digital funnel and optimising channels. Elevate digital with intelligence and innovation from in-store to DTC.

Sponsored by
08.30 – 09.25

Morning Registration

09.25 – 09.30

Conference Chair Opening

Speaker

Paul Skeldon
Paul Skeldon
Paul Skeldon
Editor
INTERNETRETAILING

Paul Skeldon

Editor, INTERNETRETAILING

Paul Skeldon is a freelance retail, telecoms and technology journalist and analyst, specialising in mobile, marketplaces, media and the metaverse. He is currently one of the editors at InternetRetailing.net, the leading online news source for the retail industry, a research analyst at RetailX and managing editor of Telemedia-news.com, the leading news service for the value-added telecoms market globally. His first book – M-commerce – was published by Crimson Business Publishing in 2011. His second – the DIY Guide to eCommerce – was published in 2017. Paul also regularly ghost writes blogs, white papers and ebooks across a range of subjects from ecommerce, to logistics to telecoms and media. He is also managing director of video and podcasting content creation company, Videobaby Media, and has worked with numerous brands and publishers to produce video and audio content.

09.30 – 09.50

International Keynote Fireside Chat

The Shock of The New: Embracing Disruption and Faster eRetailing

Shein’s meteoric rise in the online fashion industry, particularly during the pandemic, showcases the power of leveraging digital innovation and understanding market dynamics. By April 2022, The Wall Street Journal highlighted Shein’s ability to command a significant share of the fast fashion profits market, attributing much of its success to its strategic use of social media platforms like TikTok. This success is not just about being present online; it’s about innovatively harnessing real-time data to stay ahead of trends and consumer preferences. Find out more about Shein’s story and why they are now a major brand to contend with internationally.

FIRESIDE CHAT

Speaker

Peter Pernot-Day
Peter Pernot-Day
Peter Pernot-Day
EVP, Head of Strategic and Commercial Affairs for North America & Europe
SHEIN

Peter Pernot-Day

EVP, Head of Strategic and Commercial Affairs for North America & Europe, SHEIN

Peter Pernot-Day is Global Head of Strategic Communications at SHEIN, and a member of the company’s executive team. Based in California, he helps set SHEIN’s global strategy and leads projects across the organization focused on supply chain, market access, digital services, privacy and security, public affairs, and environmental, social and governance efforts. Prior to joining SHEIN, Peter held leadership roles at Mixpanel, Inc., a leading provider of data analytics software for marketing departments, and at BNP Paribas, a global financial institution. In his free time, Peter enjoys surfing and open water swimming.

Moderator

Paul Skeldon
Paul Skeldon
Paul Skeldon
Editor
INTERNETRETAILING

Paul Skeldon

Editor, INTERNETRETAILING

Paul Skeldon is a freelance retail, telecoms and technology journalist and analyst, specialising in mobile, marketplaces, media and the metaverse. He is currently one of the editors at InternetRetailing.net, the leading online news source for the retail industry, a research analyst at RetailX and managing editor of Telemedia-news.com, the leading news service for the value-added telecoms market globally. His first book – M-commerce – was published by Crimson Business Publishing in 2011. His second – the DIY Guide to eCommerce – was published in 2017. Paul also regularly ghost writes blogs, white papers and ebooks across a range of subjects from ecommerce, to logistics to telecoms and media. He is also managing director of video and podcasting content creation company, Videobaby Media, and has worked with numerous brands and publishers to produce video and audio content.

09.50 – 10.10

From Aisles to Algorithms

Is Your Ecommerce Model Optimized for ROI and Future E-commerce Growth?

Are you an ecommerce business owner who is feeling the effects of Google’s volatile algorithm changes? If so, you are not alone. In recent years, Google has been increasingly unpredictable, leaving many ecommerce businesses reeling from unexpected search engine traffic dips. However, with the right strategies, your ecommerce business can still thrive. This session will highlight how to measure, monitor and adapt so that your media spend and supporting digital marketing activities are truly hitting the mark in an increasingly competitive AI-led retail market.

  • Delve into how Google’s AI scoring system impacts your visibility and overall paid media effectiveness and how to use your existing data to best advantage
  • The importance of the accurate setup: the perfect alignment online yields high visibility, while errors lead to invisibility
  • Enhancing Paid Media ROI: Discover strategies to enhance your paid media spend, maximizing returns through precise foundational setups
  • Examining how your Algorithmic Media Health score impacts the balance of both organic and paid media

Refining your Ecommerce model to harness the full potential of algorithmic retailing in today’s challenging UK market

KEYNOTE PRESENTATION

Speaker

Drew Smith
Drew Smith
Drew Smith
Co-Founder & CPO
UPP.AI

Drew Smith

Co-Founder & CPO, UPP.AI

Drew Smith is a technology entrepreneur with exceptional insights into retail data, e-commerce performance and innovation. Drew’s concern for the future of online retailers and brands is disrupting the traditional retail e-commerce model and exposing uncomfortable truths to business leaders. Prior to co-founding Upp. with established trailblazer Ben White, Drew’s career really took flight at Volo Commerce where he began as an e-commerce consultant in 2014. Drew’s analytical mindset and first principle thinking accelerated his career – with fast advancement to Director of Product Strategy by 2017, before pitching the idea of Upp. to Ben in 2019. Upp.ai is the world's first AI Product-Data Platform for Precision-Driven Paid Media Management. Upp.ai’s unique technology scales channels like Google and Bing Shopping for growth and improves eCommerce performance, whilst reducing the total cost of operations for retailers. And clients are already enjoying a distinct competitive advantage from Upp.ai’s automation and insights. Upp currently facilitates £625m in online retail sales and manages £103m of Google Shopping advertising spend. On average, retailers – including Charles Tyrwhitt, Nordgreen and ROMANsee a revenue increase of 27% within the first 90 days and an astonishing 54% within 12 months. In a short time, Drew has established himself as an innovator and expert in his field, taking an idea from inception to success with the backing of one of the most established technology entrepreneurs in the market. He holds a Bachelor of Arts degree from the University of Westminster, an MSc in Computer Science from the University of York and lives in London. Drew is one to watch. Not only for his exceptional retail data insights, but because of his desire to make a difference, backed by his ability to devise pioneering solutions for the evolution of the e-Commerce space.

10.10 – 10.40

Putting Digital at the Heart of our Retail Futures

Transforming Marketing Directions into Measureable, Profitable, Experience-led Growth

How can brands and businesses ride the storm of economic uncertainty and do the right thing ethically and commercially during these challenging times? Getting a clear growth aspiration and purpose, and a roadmap that links customer experience (CX) to value. This can help brands and businesses to align their vision, mission, and values with their customers’ needs and expectations, and to communicate them effectively across all touchpoints – removing painpoints and a roadmap for strong growth. The retail landscape is wide open, back instore and online – how can we use digital to drive memorable CX?

PANEL DISCUSSION

Speakers

Sarah Bull
Sarah Bull
Sarah Bull
Head of Consumer Experience – UGG | HOKA | TEVA
DECKERS BRANDS

Sarah Bull

Head of Consumer Experience – UGG | HOKA | TEVA, DECKERS BRANDS

I am an experienced, customer-centric leader with 15+ years of expertise in omni retail across various specialisms. My primary motivation is to make a positive impact for both our consumers and our employees. I firmly believe that exceptional moments and seamless experiences in customer experience can foster brand love, trust, and loyalty. To achieve this, I utilise insights to inform decision-making, advocate for human-enabled technology, create innovative propositions, address pain points, and foster collaboration across different functions. I possess a growth-oriented mindset, finding joy in connecting the dots and am constantly curious. My main motivation lies in empowering others and helping them unleash their full potential. On a personal level, I am energised exploring the latest trends in retail, ranging from innovative store designs to exciting pop-up experiences. I actively contribute as a volunteer for a community sustainability charity, driven by my passion for making a positive impact on the environment and communities. In addition, I find great joy in practising outdoor yoga and creative pursuits.

Aaron Smedley
Aaron Smedley
Aaron Smedley
Chief Digital & Marketing Officer
LE CHAMEAU

Aaron Smedley

Chief Digital & Marketing Officer, LE CHAMEAU

Aaron Smedley has over 20 years of experience pioneering in retail/ecommerce, innovation and digital marketing. As Chief Digital and Marketing officer at Le Chameau, Aaron oversees brand, marketing and D2C strategy globally, redeveloping this near 100 year old brand with an eye to both it’s centenary and the next 100 years. Prior to Le Chameau, Aaron led global D2C at Arc’teryx from a single store to a global portfolio.

Hamish Stacy
Hamish Stacy
Hamish Stacy
US OREO Consumer Data Lead
MONDELEZ

Hamish Stacy

US OREO Consumer Data Lead, MONDELEZ

Hamish has dedicated over 15 years to cultivating some of the world’s leading consumer brands across Australia, New Zealand, Europe, the UK, and the US. With a deliberate focus on garnering diverse experiences, his contributions have encompassed various functions, including field sales, demand planning, brand management, national sales accounts, eCommerce, digital media, and consumer data.

Charles Heal
Charles Heal
Charles Heal
Commercial Director
VAIMO

Charles Heal

Commercial Director, VAIMO

With over 20 years experience working client side and on the agency side, Charles is Commercial Director for one of Europe’s leading Composable CX agencies, focused on creating compelling customer experiences for both Enterprise and Mid-market customers across EMEA. Some of his experiences including working at Amazon, eBay or with clients such as Helly Hansen, Berry Bros & Rudd, Nestle helping them grow by working through the development and implement of their vision.

Moderator

Paul Skeldon
Paul Skeldon
Paul Skeldon
Editor
INTERNETRETAILING

Paul Skeldon

Editor, INTERNETRETAILING

Paul Skeldon is a freelance retail, telecoms and technology journalist and analyst, specialising in mobile, marketplaces, media and the metaverse. He is currently one of the editors at InternetRetailing.net, the leading online news source for the retail industry, a research analyst at RetailX and managing editor of Telemedia-news.com, the leading news service for the value-added telecoms market globally. His first book – M-commerce – was published by Crimson Business Publishing in 2011. His second – the DIY Guide to eCommerce – was published in 2017. Paul also regularly ghost writes blogs, white papers and ebooks across a range of subjects from ecommerce, to logistics to telecoms and media. He is also managing director of video and podcasting content creation company, Videobaby Media, and has worked with numerous brands and publishers to produce video and audio content.

10.40 – 11.00

Plenary Spotlight Session

Driving Growth and Supplier Collaboration through Customer Data & Insights

A session that examines retail growth through deeper data insights. Hear how the John Lewis Partnership is transforming its use of data and insight to create a customer-data-led strategy and a robust framework which enables centralised measurement of customer needs and behaviour. Understand more about how this data-led approach is improving insight available to suppliers and driving growth through retail media partnerships. Join us for an enlightening discussion on how to drive customer obsession in the digital age.

KEYNOTE PRESENTATION

Speakers

Tom Langley
Tom Langley
Tom Langley
Customer Personalisation & Retail Media
THE JOHN LEWIS PARTNERSHIP

Tom Langley

Customer Personalisation & Retail Media, THE JOHN LEWIS PARTNERSHIP

A passionate and energetic business leader with extensive experience in digital marketing and E-Commerce within Retail and FMCG brands. Adept at dealing with complex and interesting data sources, using customer data science to understand and improve shopper experience.

Rachel Wigmore
Rachel Wigmore
Rachel Wigmore
Head of Pan-Partnership Customer Planning
THE JOHN LEWIS PARTNERSHIP

Rachel Wigmore

Head of Pan-Partnership Customer Planning, THE JOHN LEWIS PARTNERSHIP

Rachel Wigmore is Head of Pan-Partnership Customer Planning & Performance at John Lewis Partnerships. Rachel’s role is to develop a cohesive customer plan for John Lewis, working closely with MG on media strategy & effectiveness. She has a background in planning and proposition development at EE, BT & Sky.

Moderator

Paul Skeldon
Paul Skeldon
Paul Skeldon
Editor
INTERNETRETAILING

Paul Skeldon

Editor, INTERNETRETAILING

Paul Skeldon is a freelance retail, telecoms and technology journalist and analyst, specialising in mobile, marketplaces, media and the metaverse. He is currently one of the editors at InternetRetailing.net, the leading online news source for the retail industry, a research analyst at RetailX and managing editor of Telemedia-news.com, the leading news service for the value-added telecoms market globally. His first book – M-commerce – was published by Crimson Business Publishing in 2011. His second – the DIY Guide to eCommerce – was published in 2017. Paul also regularly ghost writes blogs, white papers and ebooks across a range of subjects from ecommerce, to logistics to telecoms and media. He is also managing director of video and podcasting content creation company, Videobaby Media, and has worked with numerous brands and publishers to produce video and audio content.

11.00 – 11.30

121 Meetings & Networking Break

11.30 – 12.00

Learning From the UK Top500, Why are These Retailers so Good?

An Independent Review of the Top 500 Multichannel Retailers, Brands & Marketplaces

The 2024 RetailX UK Top500, which both marks a decade of research and is the tenth report in this series comes to life on stage at DigitalX. Over the years, report research has become increasingly detailed and is now able to map changes in how shoppers want to buy, as well as how retail businesses sell over the longer term. The long-term changes mapped include the shift towards buying online, which peaked during the Covid-19 pandemic and remains higher than before; the shift towards buying across channels; and the shift from a Top500 index dominated by retailers to one in which marketplaces and brands are ever-more important.

Combined with our own research, we’ve asked some of the leading specialists in the sector to add their voice and experience to what’s working, who’s doing well and why.

FIRESIDE CHAT

Speakers

Angus Hayman 
Angus Hayman 
Angus Hayman 
Senior Strategist 
AKENEO

Angus Hayman 

Senior Strategist , AKENEO

Angus is an experienced Digital leader, consultant and marketeer with an excellent record of driving transformation and profitable growth. Having started in eCommerce in 1995, including 12 years as eCommerce Director at WHSmith, and as Head of eCommerce for Secret Sales’ relaunch Angus has set direction and grown B2C, B2B and DTC for established brands and start-ups.  With Akeneo Angus supports businesses to unlock their growth by linking their commercial goals to the Product Experiences they create.”

 

Marc Allsop
Marc Allsop
Marc Allsop
Head of EMEA
ROKT

Marc Allsop

Head of EMEA, ROKT

Marc has deep experience in creating market leading partnerships across multiple sectors, all with a focus on the customer. Spending almost 15 years at American Express, he shaped and led major consumer facing partnerships with some of the world’s best brands globally. As an expert in customer loyalty, partnerships and using data for the benefit of the customer, he served on the executive leadership team at Aimia, who formerly owned Nectar and Aeroplane, working globally with leading retailers in key verticals across every continent to build and shape their customer propositions. Having spent time on the leadership teams of new market entrants in the fintech and martech space in the UK, Marc is now taking on a regional leadership role as Head of EMEA at Rokt, the leading e-commerce technology company using machine learning to make transactions more relevant to each shopper.

Georgia Leybourne
Georgia Leybourne
Georgia Leybourne
CMO
LINNWORKS

Georgia Leybourne

CMO, LINNWORKS

Georgia has been working in supply chain and logistics for the last 15 years helping enterprises finesse the end customer experience through the art of fulfillment in the warehouse, in transit, online and in the store. She joins Linnworks from Transporeon and prior to that, Manhattan Associates, bringing considerable experience in digital commerce. With a background across multiple disciplines: customer service, sales, project management, business development, marketing and partner alliances, Georgia is laser focused on a frictionless journey for the consumer thus maximising the revenue potential for retail, B2B wholesale and DTC operations. Graduating with a Bachelor of Arts Degree with Honours (BA Hons) in Business Studies, Georgia went on to do a post-graduate Diploma in Marketing (DipM) and is a proud fellow of the Chartered Institute of Marketing (FCIM). She has over 30 years’ experience working with enterprises selling & marketing business critical solutions from office furniture to financial payments software to logistics applications. Her personal mantra is ‘doing what you say you will do when you say you will do it’.

Moderator

Paul Skeldon
Paul Skeldon
Paul Skeldon
Editor
INTERNETRETAILING

Paul Skeldon

Editor, INTERNETRETAILING

Paul Skeldon is a freelance retail, telecoms and technology journalist and analyst, specialising in mobile, marketplaces, media and the metaverse. He is currently one of the editors at InternetRetailing.net, the leading online news source for the retail industry, a research analyst at RetailX and managing editor of Telemedia-news.com, the leading news service for the value-added telecoms market globally. His first book – M-commerce – was published by Crimson Business Publishing in 2011. His second – the DIY Guide to eCommerce – was published in 2017. Paul also regularly ghost writes blogs, white papers and ebooks across a range of subjects from ecommerce, to logistics to telecoms and media. He is also managing director of video and podcasting content creation company, Videobaby Media, and has worked with numerous brands and publishers to produce video and audio content.

12.00 – 12.20

Pinpointing Key Moments of Brand Engagement Across Multichannels

Mapping Customer Journeys across A Complex Mix of Channels and Media

Using the optimum mix of channels across your brand’s touchpoints can maximise your reach and influence across physical stores, websites, mail-order catalogs, email marketing, social media and mobile apps. This indepth discussion will give real-world examples of which digital tools from content to social media should be used in which channel mix. Here success stories and where fresh approaches proved a risk worth taking.

PRESENTATION

Speaker

Timo Raab
Timo Raab
Timo Raab
Global E-Commerce Director – Kiehl's
L'OREAL

Timo Raab

Global E-Commerce Director – Kiehl's, L'OREAL

Timo Raab is a global E-Commerce expert with a diverse background in the consumer goods and luxury industry. Having worked both in strategic as well as in operational roles in key markets, he is a strong advocate for collaboration and digital acceleration. Most recently he has been leading the E-Commerce Business for several L’Oréal Brands including Kérastase, where he quadrupled the business and doubled the E-Commerce Share of Business in three years.

12.20 – 13.00

WINNING STRATEGIES WHICH FIND CUSTOMER SWEET SPOTS WITHOUT CRASHING YOUR BUDGET

Adapting to the Era of Less ‘Is More’ in Retailing

Marketing’s digital transformation brought with it unprecedented growth, both in the scope of the function and in its spending power. New channels, new technologies, and new capabilities demanded new levels of investment. But the good times couldn’t last forever, and the pandemic ushered in a new, more austere era as budgets flatlined. Whilst the picture is varied this can be an incredibly powerful time of innovation and new ideas. Hear our panel share some of their best moments of digital marketing ‘courage’ which increased ROI, growth and brand recognition.

PANEL DISCUSSION

Speakers

Ntola Obazee​
Ntola Obazee​
Ntola Obazee​
Trading Director
EMMA BRIDGEWATER

Ntola Obazee​

Trading Director, EMMA BRIDGEWATER

Experienced Commercial Director with 15+ years driving revenue and growth globally. C-Suite leader focused on collaboration and strategic vision. Skilled in operations, stakeholder engagement, and customer-centric results. Passionate about innovation and technology across fashion, beauty, lifestyle, and sports industries. Host of Trailblazers Experience podcast, spotlighting women’s career journeys.

Laura Keay
Laura Keay
Laura Keay
Head of Marketing and Ecommerce
FINE BEDDING COMPANY

Laura Keay

Head of Marketing and Ecommerce, FINE BEDDING COMPANY

As the Head of Marketing and E-commerce at The Fine Bedding Company, Laura has been instrumental in driving the growth of the company’s branded portfolio, improving health and wellbeing through a better night sleep. She has led the establishment of the direct-to-consumer channel through finebedding.co.uk and expanded online retail partner distribution, which has led to the company becoming one of the leading sustainable bedding brands in the UK. Laura is deeply committed to advancing the company’s sustainability agenda and is proud of her role in securing the company’s B Corporation accreditation. Prior to her current role, Laura spent ten years at Kellogg’s UK and European headquarters, where she led on brand strategy and multi-channel campaign execution.

Nagehan Beypazar Sad
Nagehan Beypazar Sad
Nagehan Beypazar Sad
Global Social & Digital Marketing Manager
DANONE

Nagehan Beypazar Sad

Global Social & Digital Marketing Manager, DANONE

Nagehan Zülal Beypazar Şad is a marketing professional with more than 10 years of experience in brand, media, content, social media and digital marketing areas. She worked in various roles in Universal Mccann, Nestlé and Danone helping businesses to grow with significant results. Her approach to her work is rooted in a “can do” attitude and a commitment to delivering value. With a dedication to driving ROI and excellence in execution, she is excited to share her learnings with actionable takeaways and practical strategies.

Komal Helyer
Komal Helyer
Komal Helyer
Fractional CMO – UK
DEPLOYTEQ

Komal Helyer

Fractional CMO – UK, DEPLOYTEQ

Komal is an award-winning Fractional CMO and has over 20 years of experience in email, martech, and digital marketing. Previously VP Marketing at Pure360, Komal supports the Go-to-Market, and Brand strategy for Deployteq UK. A passionate email marketer, Komal is also Chair of the DMA Email Council and Tutor at the Institute of Direct Marketing. As a key industry thought leader and events speaker, Komal is sub Editor @ The Modern Retail and writes for many other publications including Forbes. She is also the judge at many prestigious awards including the DMA Awards & eCommerce Awards. Komal’s passion to support greater diversity in the workplace is the driving force behind her commitment to mentoring individuals in the industry, she is also Brand Ambassador for Women in Tech forum,  the co-founder of Email Mentors, and a Mentor @The Girls Network. She has been nominated for many awards and was proud to win Corporate Woman of the Year ’19 at the Business Woman’s Excellence Awards and to be awarded a Top 50 CX Star accolade in 2022.

Moderator

Laricea Ioana Roman-Halliday
Laricea Ioana Roman-Halliday
Laricea Ioana Roman-Halliday
Former Head of Marketing – Wallis, Dorothy Perkins, Burton
BOOHOO

Laricea Ioana Roman-Halliday

Former Head of Marketing – Wallis, Dorothy Perkins, Burton, BOOHOO

Laricea Ioana Roman has been working in the marketing industry for 15 years, leading large teams to maximise brand and business growth through best in class, cutting edge marketing strategies and campaigns. She is an author, board advisor and industry leading marketing speaker pulling from past experiences working on global brands like Google, Huawei, Microsoft, Entain, and Boohoo.
Message to be shared with email subscribers: I am very excited to be part of a full day of learnings, meeting talented individuals and exchanging thoughts and opinions. Hope you can join Stream 2, which I am hosting for some super interesting sessions.
13.00 – 14.00

121 Meetings & Networking Break

14.00 – 14.30

Competitive Agility & Flexibility

Embrace Data Silos: The Secret Weapon of Disruptive Marketers

How many times have you heard the phrases “Fix your data silos to succeed” or “Get rid of your data silos if you want to understand your customer”? Too many to count? Ultimately, the goal of fixing this massive problem is to create a unified view of every individual customer. However, have you ever stopped and asked yourself if fixing your isolated data and teams is even necessary? The answer is no, not anymore, there is a better way. Embrace the silos!

Offering a new solution to an old problem, this session will give marketing and IT teams a fresh perspective on how to re-activate not only their customer data but the entire customer experience. A must-see session for anyone who struggles to maximise their existing tech tools.

STREAM KEYNOTE

Speaker

Lindsay McEwan
Lindsay McEwan
Lindsay McEwan
Chief Revenue Officer
IMAGINO

Lindsay McEwan

Chief Revenue Officer, IMAGINO

Lindsay is one of nature’s disrupters – and is focusing his sights on the busy and
noisy Customer Data industry as CRO of imagino. A firm believer that you don’t need
ALL the data, you need the RIGHT data, he’s challenging brands to rethink their
strategies on how to get actual value from their ever-complex customer data.
Marketers need to solve issues and take advantage of opportunities today. Agility
means responding quickly to the market, to the economy, to trends, to a piece of
inspiration! With over 25 years & experience in the SaaS Martech space, this is a
problem Lindsay is determined to solve.

14.30 – 14.50

Why Full Funnel Marketing Matter in 2024

Making a Marketing Difference

With the decline of cookies and the rise of AI driven advertising, more brands are seeing success from taking a full funnel approach to their marketing. Janis Thomas, Managing Director at Look Fabulous Forever, shares how they are using full funnel marketing to grow their business:

• What is full funnel marketing and why does it make a difference?

• Look Fabulous Forever’s approach to customer acquisition & growing lifetime value

• The impact full funnel marketing is having on key business metrics

PRESENTATION

Speaker

Janis Thomas
Janis Thomas
Janis Thomas
Managing Director
LOOK FABULOUS FOREVER

Janis Thomas

Managing Director, LOOK FABULOUS FOREVER

Janis is an expert in marketing, ecommerce and customer experience. She’s grown diverse ecommerce and subscription businesses from Birchbox to Playboy. She has held senior roles across ecommerce, digital media and entertainment. She is now Managing Director at Look Fabulous Forever, the innovative DTC cosmetics and skincare brand designed to meet the needs of older women.

14.50 – 15.30

Tailoring your Customer’s Journey with Hyper-Personalisation

Leveraging Data, Analytics & Automation

Hyper-personalization allows a company to connect with customers and audiences with customized, personal messages. These messages are created to appeal to the right customer in the right context, at the right time, and through the right platform. When done correctly, hyper-personalization lets retailers build a strong rapport with their customers and gain their loyalty. What is traditional vs hyper-personalization and why does it make the difference? Managing your strategy without privacy or intrusion and bringing about benefits, growth and customer loyalty.

Speakers

Daniel Mark Carr
Daniel Mark Carr
Daniel Mark Carr
Brand & Marketing Director
RELEAF

Daniel Mark Carr

Brand & Marketing Director, RELEAF

Daniel is a senior brand and marketing leader with over 14 years of global experience fuelling brand growth and orchestrating their incredible journeys. Whether collaborating with iconic market leaders or fueling the rise of scrappy startups (yes, he’s all about that underdog magic), his mission is to craft powerful narratives and launch, build and scale brands into forces to be reckoned with. Known for challenging consumer behaviour and disruptive creative thinking, Daniel is a firm believer in pushing boundaries, challenging the status quo, and sprinkling a touch of sustainability and socially impactful magic along the way.

Charlie Bell
Charlie Bell
Charlie Bell
Senior Director – Solution Engineering EMEA
CONTENTFUL

Charlie Bell

Senior Director – Solution Engineering EMEA, CONTENTFUL

Charlie is Senior Director of Solution Engineering EMEA at Contentful. He’s a highly experienced executive leader with 20+ years of post-graduate experience entirely in the digital space, working with blue-chip/global-brands.

Nivi Bhide
Nivi Bhide
Nivi Bhide
Director of Marketing & Digital, Europe
INFANTINO

Nivi Bhide

Director of Marketing & Digital, Europe, INFANTINO

Nivi is an international marketeer and business strategist with nearly 25 years of experience spanning across small, medium and multi-national companies. Her current position is Director of Marketing, UK & Europe for Infantino. Before which she headed up Marketing for Fisher-Price, EMEA. She specialises in Brand, Social Media, Digital & Retail Marketing for the Infant and Preschool sector; always striving to find innovative ways to drive ROI. Nivi is an Engineering Graduate with post graduate degrees in Business and Marketing. To get more in-depth knowledge in Digital Marketing, she completed a course from London Business School during the pandemic. She is an active member of the Inspired Women Lead organisation, who mentor women across cultures to lead globally.

Moderator

Kwanele Nomoyi
Kwanele Nomoyi
Kwanele Nomoyi
Senior Account Strategist
GOOGLE

Kwanele Nomoyi

Senior Account Strategist, GOOGLE

Kwanele Nomoyi is a seasoned event speaker, facilitator and moderator, known for his dynamic and engaging ability to connect with audiences and deliver thought-provoking and actionable insights. By day, he works as Senior Retail Business Strategist at Google, where he specializes in delivering data-driven AI-led strategic and tactical recommendations to customers, partner teams, and leadership to drive digital transformation and support business growth. He has a proven track record of working with and producing award-winning work with large and niche brands as an Account Manager, Digital Manager, and Account Director across various markets within EMEA. Kwanele is a highly skilled and experienced professional who is passionate about helping businesses succeed.

15.30 – 16.00

121 Meetings & Networking Break

16.00 – 16.50

Roundtables

For the afternoon, attendees join roundtables. Deep dive into topics that matter & share experiences.

Enhancing the Product Discovery Process Through UX – HOSTED BY VICTORINOX

Desi is a distinguished UX professional with over two decades of experience in the digital landscape. This Roundtable will focus on the synergy between user experience (UX) and e-commerce. As the Head of UX at Victorinox, the brand behind the iconic Swiss Army Knife, Desi leverages his knowledge of UX design and consumer psychology, highlighting the profound influence that meticulously designed user experiences have on e-commerce platforms. Explore the essential role of UX in boosting customer engagement and driving the success of businesses in the online marketplace.

Unifying Experiences with a Seamless Omnichannel Approach – HOSTED BY MONDELEZ

Hamish is the Digital Experience Lead at Mondelez and will examine the recognized benefits of digital customer insights across all channels. Guiding the discussion, Stacy explores the essential need for a better data and how to harness all customer interactions to meet and ultimately exceed customer expectations. This roundtable provides a unique opportunity to learn from Stacy’s expertise in driving digital transformation and securing a competitive edge in the market.

Why Attribution Matters: How Can Marketers Navigate an Increasingly Complex Tool – HOSTED BY KURT GEIGER

In an insightful roundtable session, Maria, Global Search Lead at Kurt Geiger, discusses the vital role of attribution in retail digital marketing for customer engagement and data collection. Exploring the impact of each touchpoint is essential for optimizing strategies and budget allocation. She explains how accurate attribution models can help retailers precisely measure the effectiveness of their campaigns across various channels, thereby enhancing decision-making and driving sales.

Acquiring with a Personal Touch: Navigating Sensitive Topics – HOSTED BY RELEAF

Daniel Mark Carr, Marketing Director at Releaf, will lead a discussion on the importance of sensitivity to unravel the complexities of marketing in areas often deemed private, taboo, or regulated; especially when addressing delicate subjects that require a deeper understanding of customer emotions and contexts. The session will explore strategies for addressing delicate subjects with authenticity and empathy. Daniel specialises in crafting strategies that not only engage audiences on sensitive issues but also foster trust and build enduring customer relationships. The session provides participants with insights on navigating the nuances of personalised marketing effectively, and unraveling the challenges and opportunities inherent in marketing sensitive topics.

Achieving Greater On-Site Engagement – HOSTED BY WHITEBREAD

Join this session to discover more about enhancing on-site engagement in a competitive retail environment. She highlights the importance of creating compelling, interactive experiences that captivate customers and encourage them to spend more time exploring in the online environment. She delves into the use of advanced analytics, targeted content and personalized recommendations to increase engagement rates to ultimately driving business success on the ecommerce ‘high street’.

Speakers

Desi Reuben-Sealey
Desi Reuben-Sealey
Desi Reuben-Sealey
Senior Manager UX
VICTORINOX

Desi Reuben-Sealey

Senior Manager UX, VICTORINOX

An insights driven hands-on User Experience (UX) design leader, experienced in team leadership with expert UX and practical background knowledge of front-end technologies. An NN/g User Experience (UX) Master Certified design and IOA TESOL professional, practicing UX since 2010 & design from 1997. Worked within an ISO/9001 environment using a multi-discipline of creative technological, teaching and coaching skills. Proven ability to harness the User Experience Design skill-set to create User-Centric solutions that improve an organisation’s performance in multiple quadrants, on various platforms, across multiple channels, and equally importantly, help people enjoy interacting with a brand and enjoy using their products. Specialities: UX Design, UI Design, User Testing, UX Workshop Facilitation, Interactive Prototyping, CSS, HTML, JQuery, Web Standards, Human Behavioural Science and Psychology. Outside work you’ll find me supporting and working with charitable organisations, travelling, networking, scuba diving and blogging.

Hamish Stacy
Hamish Stacy
Hamish Stacy
US OREO Consumer Data Lead
MONDELEZ

Hamish Stacy

US OREO Consumer Data Lead, MONDELEZ

Hamish has dedicated over 15 years to cultivating some of the world’s leading consumer brands across Australia, New Zealand, Europe, the UK, and the US. With a deliberate focus on garnering diverse experiences, his contributions have encompassed various functions, including field sales, demand planning, brand management, national sales accounts, eCommerce, digital media, and consumer data.

Daniel Mark Carr
Daniel Mark Carr
Daniel Mark Carr
Brand & Marketing Director
RELEAF

Daniel Mark Carr

Brand & Marketing Director, RELEAF

Daniel is a senior brand and marketing leader with over 14 years of global experience fuelling brand growth and orchestrating their incredible journeys. Whether collaborating with iconic market leaders or fueling the rise of scrappy startups (yes, he’s all about that underdog magic), his mission is to craft powerful narratives and launch, build and scale brands into forces to be reckoned with. Known for challenging consumer behaviour and disruptive creative thinking, Daniel is a firm believer in pushing boundaries, challenging the status quo, and sprinkling a touch of sustainability and socially impactful magic along the way.

Anuradha De
Anuradha De
Anuradha De
Ecommerce Lead
WHITBREAD

Anuradha De

Ecommerce Lead, WHITBREAD

I am Senior Ecommerce and Digital Marketing Leader with over 15 years experience working with B2C and B2B brands across retail, tech, travel, hospitality and beauty. I have successfully created and implemented strategies to deliver commercial success and build sustainable organic growth through content creation & optimisation. Working with digital agencies and in-house teams, I drive profitable bookings via the website by delivering customer journey improvements through conversion rate optimisation techniques and using data & analytics.

I have also been responsible for creating & delivering the digital transformation roadmap across the business working with cross functional teams. I am a public speaker and am passionate about growing, coaching and mentoring teams.

Maria Amelie White
Maria Amelie White
Maria Amelie White
Global Search Lead
KURT GEIGER

Maria Amelie White

Global Search Lead, KURT GEIGER

Maria Amelie White works as Global Search Lead at Kurt Geiger. Maria is an MSc in Psychological Research and has worked in SEO for over 12 years, specialising in attracting relevant and converting traffic to Global Brands with, Consumer Trends analysis, Technical and International SEO, and Social Media.

16.50 – 17.00

Conference Chair Closing Remarks

Speaker

Paul Skeldon
Paul Skeldon
Paul Skeldon
Editor
INTERNETRETAILING

Paul Skeldon

Editor, INTERNETRETAILING

Paul Skeldon is a freelance retail, telecoms and technology journalist and analyst, specialising in mobile, marketplaces, media and the metaverse. He is currently one of the editors at InternetRetailing.net, the leading online news source for the retail industry, a research analyst at RetailX and managing editor of Telemedia-news.com, the leading news service for the value-added telecoms market globally. His first book – M-commerce – was published by Crimson Business Publishing in 2011. His second – the DIY Guide to eCommerce – was published in 2017. Paul also regularly ghost writes blogs, white papers and ebooks across a range of subjects from ecommerce, to logistics to telecoms and media. He is also managing director of video and podcasting content creation company, Videobaby Media, and has worked with numerous brands and publishers to produce video and audio content.

17.00

Networking, Afterparty & End of Day

Official Afterparty

17.00 – Networking Drinks | Spring Festival Exhibition

17.30 – Clay’s Bar | Virtual Shooting | 55 Moorgate London EC2R 6LL | RSVP Here

Sponsored by