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Festival Agendas
Three days. Three streams. Sharp insights with the connections only face-to-face meetings can deliver.
Retail MediaX Agenda
The journey from retail to media — the platforms, partnerships and creative shaping commerce media.
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Sponsored by:
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Retail Media is now part of the modern retail and brand landscape. RMNs have become a significant revenue driver for retailers.
Retailers are extending advertising opportunities onsite, offsite and in-store while adding more self-service and measurement capabilitiesAll this makes 2025 an important inflection point for retail media, as both brands and retailers are tasked with proving that they have built a solid model that can continue to deliver growth. This opening panel will bring real perspectives from both the brand side and retail side of retail media who will tell us how to build the next era of retail media.
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The retail media opportunity continues to accelerate. But growth is masking a deeper imbalance - demand outpacing infrastructure, with fragmentation across retail media networks, the shopper journey, within retailer and brand organisations, and technology stacks holding the industry back from its full potential. Andy Stephen and Criteo guests explore what it takes to connect all sides of the ecosystem - and what Criteo is building to make it happen.Sponsored by:
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The 2026 Retail Media Report marks the shift in retail media from its initial startup phase to a period where it must scale and deliver on its promise. Rising expectations now require proving brand growth, building specialist teams, and refining operating models. This includes managing the rise of agentic commerce and using AI to both automate processes and create genuine commercial value.
The panel will address the reality of this new landscape and examine what European brands, retailers, and technology firms must build now to remain competitive.Sponsored by:
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Coffee, conversations, and connections. Use this time to meet partners, join your 1-2-1s, or simply recharge
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TRACK SPONSORS
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Winning the Battle for Brand Budgets: Defining your retail media network’s unique value proposition.Brands are becoming more selective about where they commit their spend. RMNs must clearly define their role and positioning, We discuss the practicalities of identifying your network’s competitive edge and how to communicate that value to brands advertisers.Sponsored by:
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This session explores how beauty retailers can move beyond standard retail media programs by using first-party data to personalise the shopper journey, deepen brand partnerships, drive true omnichannel growth, and create more relevant marketing. It also tackles the critical trade-off of how to blend data-driven precision with high-impact creativity, ensuring that media spend not only reaches the right audience but also inspires it to act.
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This session looks at how retailers use first-party data improve the shopper experience, strengthen loyalty, increase lifetime value, and improve decisions across trading, marketing and product. And it tackles the trade-offs of how to grow retail media revenue without more ad load or a poorer shopping experience.Sponsored by:
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Networking continues over lunch - meet, connect, and exchange insights in a relaxed setting.
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Everyone in retail media talks about data — but having data isn’t the same as using the right data, in the right way. This session explores why identity must come first, how to separate good data from bad, and what’s really required to show measurement and incrementality.Sponsored by:
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Commerce Media Networks are the ‘new kids on the block’ in media. Find out what they offer and what they can deliver, including transparency, measurement, creative, AI-driven decisioning, and integration with broader media plans.
Sponsored by:
Moderator
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Our closing keynote panel brings together global retail media pioneers to challenge how the industry thinks about its next chapter. Drawing on lessons from leading markets across Europe, the discussion will explore how retail media is evolving into a broader commerce media ecosystem — and what different approaches reveal about scale and value creation. Looking ahead, the panel will examine how AI will reshape planning, personalisation and measurement, and ask a bigger question: what role should retail media play in the future of advertising, commerce and growth?Sponsored by:
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The session will explore how AI-powered optimisation helped unlock the value of first-party data, improve ad relevance for shoppers, and significantly increase return on ad spend for brands.Sponsored by:
Moderator
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The Seven Challenges for Retail Media are an annual report written by Colin that are based on his insights and ideas coming from working with brands and retailers around the world. The Seven Challenges are normally released in Q1, but Colin is releasing them at Retail Media X as an exclusive for this audience. These challenges are ideas with nuance that are meant to be both thought provoking and help you stay ahead of the curve.
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A final chance to meet, mingle, and enjoy refreshments as we bring the day to a close
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Sponsored by:
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Retail Media is now part of the modern retail and brand landscape. RMNs have become a significant revenue driver for retailers.
Retailers are extending advertising opportunities onsite, offsite and in-store while adding more self-service and measurement capabilitiesAll this makes 2025 an important inflection point for retail media, as both brands and retailers are tasked with proving that they have built a solid model that can continue to deliver growth. This opening panel will bring real perspectives from both the brand side and retail side of retail media who will tell us how to build the next era of retail media.
-
The retail media opportunity continues to accelerate. But growth is masking a deeper imbalance - demand outpacing infrastructure, with fragmentation across retail media networks, the shopper journey, within retailer and brand organisations, and technology stacks holding the industry back from its full potential. Andy Stephen and Criteo guests explore what it takes to connect all sides of the ecosystem - and what Criteo is building to make it happen.Sponsored by:
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The 2026 Retail Media Report marks the shift in retail media from its initial startup phase to a period where it must scale and deliver on its promise. Rising expectations now require proving brand growth, building specialist teams, and refining operating models. This includes managing the rise of agentic commerce and using AI to both automate processes and create genuine commercial value.
The panel will address the reality of this new landscape and examine what European brands, retailers, and technology firms must build now to remain competitive.Sponsored by:
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Coffee, conversations, and connections. Use this time to meet partners, join your 1-2-1s, or simply recharge
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TRACK SPONSORS
Chairperson
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Brands and retail media networks are under pressure to prove impact: this session explores a real-world example of how data and personalisation connect customer journeys to demonstrable results.Sponsored by:
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Media decision‑makers shouldn’t default to reach. The win lies in balancing reach with the right audiences. To make this happen retailers need to align trade and retail media and convince brands and advertising agencies through integrating planning cycles, investment and measurement.
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1st party shopper data is one of the most powerful assets in retail media. But how does it drive growth? With fragments customer journeys, multiple touchpoints and competing attribution models, proving impact from insight has become more complex than ever. This session tackles the practical reality of turning insight into action by connecting behaviour, intent and context signals to smarter audience activation. We will also explore how brands and retailers collaborate on share insights and planning to deliver impact.Sponsored by:
Moderator
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Networking continues over lunch - meet, connect, and exchange insights in a relaxed setting.
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Retail media doesn’t just live on screens and sites – it’s happening in the real world, at the moments that matter most. In this session, JCDecaux will show how event‑focused and retail OOH in environments like rail stations, Tesco stores and malls can be planned and measured as full‑funnel retail media, sharing Brand Impact results from campaigns such as Berghaus and Superman that drove significant uplifts in brand metrics, web sessions, revenue and ticket sales.Sponsored by:
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Instead of talking about measurement, this panel will get into the detail of what to do and how to do from both the brand and retailer perspective. It will bypass the usual bland conversation to talk about measurement in the context of sophisticated commercial partnership.Sponsored by:
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Our closing keynote panel brings together global retail media pioneers to challenge how the industry thinks about its next chapter. Drawing on lessons from leading markets across Europe, the discussion will explore how retail media is evolving into a broader commerce media ecosystem — and what different approaches reveal about scale and value creation. Looking ahead, the panel will examine how AI will reshape planning, personalisation and measurement, and ask a bigger question: what role should retail media play in the future of advertising, commerce and growth?Sponsored by:
-
The session will explore how AI-powered optimisation helped unlock the value of first-party data, improve ad relevance for shoppers, and significantly increase return on ad spend for brands.Sponsored by:
Moderator
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The Seven Challenges for Retail Media are an annual report written by Colin that are based on his insights and ideas coming from working with brands and retailers around the world. The Seven Challenges are normally released in Q1, but Colin is releasing them at Retail Media X as an exclusive for this audience. These challenges are ideas with nuance that are meant to be both thought provoking and help you stay ahead of the curve.
-
A final chance to meet, mingle, and enjoy refreshments as we bring the day to a close
-
Sponsored by:
-
Retail Media is now part of the modern retail and brand landscape. RMNs have become a significant revenue driver for retailers.
Retailers are extending advertising opportunities onsite, offsite and in-store while adding more self-service and measurement capabilitiesAll this makes 2025 an important inflection point for retail media, as both brands and retailers are tasked with proving that they have built a solid model that can continue to deliver growth. This opening panel will bring real perspectives from both the brand side and retail side of retail media who will tell us how to build the next era of retail media.
-
The retail media opportunity continues to accelerate. But growth is masking a deeper imbalance - demand outpacing infrastructure, with fragmentation across retail media networks, the shopper journey, within retailer and brand organisations, and technology stacks holding the industry back from its full potential. Andy Stephen and Criteo guests explore what it takes to connect all sides of the ecosystem - and what Criteo is building to make it happen.Sponsored by:
-
The 2026 Retail Media Report marks the shift in retail media from its initial startup phase to a period where it must scale and deliver on its promise. Rising expectations now require proving brand growth, building specialist teams, and refining operating models. This includes managing the rise of agentic commerce and using AI to both automate processes and create genuine commercial value.
The panel will address the reality of this new landscape and examine what European brands, retailers, and technology firms must build now to remain competitive.Sponsored by:
-
Coffee, conversations, and connections. Use this time to meet partners, join your 1-2-1s, or simply recharge
-
TRACK SPONSORS
Chairperson
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In this fireside chat, Colin Lewis is joined by Ines Catão, Retail Media Director at Worten, for an in-depth conversation about building a marketplace-powered retail media business in an emerging market. Ines will share how Worten, Portugal’s leading electronics retailer with more than 35% market share and over 200 stores, transformed its online marketplace into a high-growth advertising platform, delivering 300% monetisation growth and more than 800% ROAS in just seven months. The discussion will explore how Worten evolved from a traditional retail model toward a more sophisticated media business, while creating differentiated propositions for both major brands and SMB sellers. It will also examine the role of marketplace democratisation, operational scale, automation, and cross-functional alignment in making that growth possible. Looking ahead, the session will focus on how Worten is connecting online and in-store retail media and building a model designed to scale profitably into 2026 and beyondSponsored by:
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In this session, Christian Skaarud shares Coop Norge’s journey of launching a retail media network from the ground up. From deploying in-store screens to using sensor technology to capture real-world impressions, Christian will explore how they have built a measurable and scalable proposition.
The session will also examine how loyalty data sits at the heart of their strategy, powering audience targeting, enriching campaign insights, and enabling closed-loop measurement.
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AI agents are beginning to shop, search and make decisions on behalf of consumers, ushering in the era of agentic commerce. This panel cuts through the hype to explore what agentic commerce really means for retail media today. We’ll unpack the technologies, data and capabilities businesses need to become “agent-ready”, examine the growing influence of major platforms, and discuss how brands and retailers can maintain customer trust as AI plays a bigger role in purchasing decisions.Sponsored by:
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Networking continues over lunch - meet, connect, and exchange insights in a relaxed setting.
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The Long-Tail Playbook: How Checkatrade Rapidly Scaled its Commerce Media Business in Just 12 MonthsRetail media has often focused on a small group of large advertisers, but real growth comes from unlocking the long-tail. In this session, Koddi and Checkatrade will share how they built a commerce media offering designed for thousands of smaller advertisers, not just enterprise brands.
Drawing on Koddi’s experience supporting large advertiser bases, Checkatrade created a simple self-serve experience for busy tradespeople. The session will explore how gradually introducing more targeting and visibility controls helped drive strong adoption, positive feedback, and better outcomes for advertisers.
From giving tradespeople more control over where and how they show up, to expanding into offsite through the same intuitive interface, this conversation will offer practical lessons for retailers and marketplaces looking to scale beyond an enterprise-first model.Sponsored by:
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Retail Media is onsite, offsite and instore, and based on a platform of targeting and first party data. How can you find partners that really understand each part of retail media and how it fits together? This session examines what brands and retailers should look for in technology and agency partners to deliver on their objectives.
Sponsored by:
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Our closing keynote panel brings together global retail media pioneers to challenge how the industry thinks about its next chapter. Drawing on lessons from leading markets across Europe, the discussion will explore how retail media is evolving into a broader commerce media ecosystem — and what different approaches reveal about scale and value creation. Looking ahead, the panel will examine how AI will reshape planning, personalisation and measurement, and ask a bigger question: what role should retail media play in the future of advertising, commerce and growth?Sponsored by:
-
The session will explore how AI-powered optimisation helped unlock the value of first-party data, improve ad relevance for shoppers, and significantly increase return on ad spend for brands.Sponsored by:
Moderator
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The Seven Challenges for Retail Media are an annual report written by Colin that are based on his insights and ideas coming from working with brands and retailers around the world. The Seven Challenges are normally released in Q1, but Colin is releasing them at Retail Media X as an exclusive for this audience. These challenges are ideas with nuance that are meant to be both thought provoking and help you stay ahead of the curve.
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A final chance to meet, mingle, and enjoy refreshments as we bring the day to a close
CTV Summit Agenda
Redefining the biggest screen in the home — the trends, opportunities and business of TV.
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Sponsored by:
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CTV is no longer a separate, foreign channel, but thanks to digital connections and platforms, and the evolution of retail media, it's now within scope and a necessity for all D2C professionals. Now is the moment to broker a commercial mind-share between all the major players, from channel owners, agencies, platforms, tech providers with the brands and advertisers. This day is that conversation.
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As the TV landscape rapidly evolves, brands and retailers are navigating a shift from traditional linear campaigns to a dynamic, data-rich ecosystem of Advanced TV. This opening session offers a high-level view of the macro trends shaping the future of television advertising—from one-size-fits-all broadcast to precision-targeted viewing. We'll demystify the key terms—CTV, OTT, Addressable, and Programmatic Linear—and explore how each format is reshaping audience reach, creative engagement, and performance measurement. The session will explore what’s working now, what’s gaining traction, and the barriers still holding back broader adoption and scale. We'll explore the power of contextual and emerging AI solutions, live streaming, and cultural moment advertising — and the unique opportunities they offer for brands and retailers.
Speakers
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In today's connected TV landscape, the lines between content, commerce and advertising are dissolving — and yet much of the industry still treats the TV screen as a billboard. This session takes a different view. Drawing on twenty years of running a supermarket chain before co-founding VIDAA, Guy Edri argues that the TV screen is a retail environment inside people's homes: a shelf, an aisle, a place where every brand, title and advertiser is competing for visibility, repeat purchase and the trust of the household. The session explores what FMCG mastered decades ago, what streaming is now rediscovering, and why the platforms that define the next decade will be the ones running their screens like great stores.Sponsored by:
Speakers
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- How Back Market used CTV to tackle trust head-on and reframe how people feel about refurbished tech
- The creative thinking behind taking a digitally native brand onto the biggest screen in the home—and making it feel instantly credible
- Key takeaways on how bold storytelling on CTV can shift perception, spark conversation, and unlock brand growth beyond performance metrics
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As we launch our first Connected TV 2025 report, this expert panel will unpack the latest insights and explore the emerging media landscape of CTV, where every screen is a storefront, every impression is accountable, and every player must rethink how they create and capture value.
Sponsored by:
Moderator
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AI is transforming how consumers discover products, and it is also fundamentally changing how decisions get made.
As discovery expands across connected TV (CTV), online video, retail media, and conversational AI, the path to purchase is becoming more dynamic and interconnected. At the same time, decision making is shifting away from manual campaign setup toward real time, AI driven optimization powered by commerce data.
In this keynote, Sara Skrmetti and Talia Comorau will explore how these forces are reshaping the role of CTV, taking it from a traditional awareness channel into a critical driver of performance and decisioning, and what it means for brands, retailers, and agencies.- How to navigate a multi-surface discovery landscape spanning CTV, AI, and retail media
- Measurement strategies for an AI-driven ecosystem
- The role of commerce data and real-time decisioning in video advertising
- What it takes to win in a world where being chosen matters more than being seen
You'll leave with a clearer view of how to rethink your video strategy for an AI-powered commerce landscape – and what to actually do about it.
Sponsored by:
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TV has fundamentally changed. Audiences now watch on their terms, seeking greater variety, depth, and more meaningful connections with what they watch. On Netflix, no single title defines the audience. Instead, viewers are multi-faceted, highly engaged, and driven by discovery. And in streaming, engagement is the new measure of quality.
This shift has fuelled fandoms that shape culture and travel far beyond the screen.
In this session, brands will learn how to be part of the picture - and connect with audiences through the stories, worlds, and moments they genuinely care about.
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Retail media is rapidly becoming a cornerstone of today's advertising, and CTV is the new frontier. This session will deep-dive into how broadcasters, brands, and retailers can harness the power of Connected TV to integrate their retail media strategies, drive unparalleled performance, and unlock new monetisation opportunities for their valuable first-party data
Sponsored by:
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Drawing on Omdia’s cross-market data and forecasts, this session will map the emerging CTV value chain, unpack where power is consolidating, and examine what this means for broadcasters, brands and retailers trying to stay visible and competitive.Sponsored by:
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As streaming evolves from subscription-led models to a mix of SVOD, AVOD, FAST and hybrid tiers, platforms are unlocking new ways to monetise audiences—but success now depends on more than reach.
In a crowded market, it’s content and creative that capture attention and drive action. From premium environments and context-led storytelling to interactive and shoppable formats, this session explores how streaming is turning engagement into measurable outcomes.
Bringing together platforms, brands, retailers and tech partners, we’ll examine how content, creativity and data work together to influence behaviour, drive conversion, and deliver real commercial impact across the streaming ecosystem.Sponsored by:
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Advertising pressure is at an all-time high. Brands are spending more and showing more ads, yet effectiveness is falling. So how do we cut through? How do we connect with the audiences who are still paying attention?
Matt Bryan, Director of Analytics & Insights at Samsung Ads, invites you to step into the shoes (and screens) of a typical consumer as we walk through their day - learning where attention lives, how intent builds and when brands can make the biggest impact.
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As CTV grows, advertisers face increasing pressure to navigate cross-platform measurement with confidence across a more complex ecosystem. But reliable outcomes depend on reliable inputs. From poor-quality inventory to increasingly sophisticated invalid activity, signal integrity plays a critical role in shaping how CTV performance is understood and helping ensure every impression truly counts.
This panel will explore how advertisers, platforms and partners are approaching measurement, media quality and accountability, and what it takes to build greater confidence in CTV outcomes.Sponsored by:
Moderator
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AI-first marketing is accelerating to ensure brands show up where consumers are Scrolling, Searching, Streaming and Shopping. This session will explore how DV360 turns reach into results for CTV in this new era. Learn actionable strategies to unify frequency management, maximize reach across the UK's largest CTV platforms, and drive measurable performance that connects the living room to the checkout.
FMCG Summit Agenda
Data intelligence for an increasingly complex, platform-driven FMCG marketplace.
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Sponsored by:
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For years, retailers have held the advantage owning the shelf, the data, and the moment of purchase. But as discovery fragments across channels, that balance is shifting.
Today, brands are building stronger direct connections with consumers, while retailers work to retain influence in a world where demand is often shaped before shoppers even reach the point of sale.
So where does power really sit, and what does it now take to drive customer behaviour?
This candid fireside chat brings together perspectives to unpack how influence, loyalty, and conversion are evolving.
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Your team is stretched thin. Retail algorithms aren't. Here's the operating model that closes the gap.
Retail algorithms are making thousands of decisions every hour. Repricing. Reshuffling search rankings. Reallocating digital shelf placement. The brands competing against them are doing so with lean teams, fragmented tools, and operating models that were never built for this pace.
This session makes the case that the defining challenge for FMCG commerce in 2026 is not AI adoption. Most brands are already piloting something. It is the gap between knowing and doing, and how fast that gap is being exploited by algorithms that never pause. Drawing on conversations with some of Europe's leading CPG brands, Dan Shering examines why so many AI pilots fail to scale, what the fragmented tech stack is really costing FMCG teams, and what a genuinely different operating model looks like for brands competing across EMEA.
Attendees will leave with a clear framework for evaluating whether their current operating model is built for the speed the market now demands, and a practical understanding of what the shift to AI-driven execution looks like for lean ecommerce teams.Sponsored by:
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- Understanding evolving shopper needs and identifying untapped category demand
- Using data-led category vision to shape merchandising, assortment and innovation
- Collaborating with retailers to drive incremental sales, not just brand share
- Leveraging pricing and promotions to ensure profitable growth
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Join us to explore the latest findings from this year's FMCG Instore and eCommerce report on the trends, innovations and platforms reshaping the industry. Our expert panel unpicks our insights to determine how brands can thrive in the wake of AI-driven search, marketplace domination, and the rise of retail media networks.Sponsored by:
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Moderator
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Coffee, conversations, and connections. Use this time to meet partners, join your 1-2-1s, or simply recharge
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- Evaluating the digital touchpoints that are the most reliable predictors of instore performance
- How does digital content performance play in shaping stronger in-store messaging or activation?
- How can brands use real-time digital insights to drive better retail conversations and unlock offline growth?
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Retail media is essential, but it’s no longer the growth unlock it once was due to increased competition and democratized technology. Meanwhile, as advertising has largely become a defensive play, AI-driven search and agentic recommendations have made organic visibility a renewed offensive advantage and a key to unlocking growth. Join industry veteran and ProductWind Strategic Advisor, Lynsey Sweales in this fast-paced, deep-dive session to learn how to apply advanced SEO and GEO programs in playbooks orchestrated with common media campaigns to improve your media performance and create a new compounding growth loop based on organic visibility and conversions in traditional and agentic search.
Sponsored by:
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- Exploring how AI is reshaping the path to purchase, transforming discovery, decision-making and loyalty
- Examining how the next generation of AI will redefine consumer expectations, behaviour and brand interaction
- Identifying the opportunities, and risks, for brands as AI becomes the primary interface between shoppers and commerce
Sponsored by:
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Networking continues over lunch - meet, connect, and exchange insights in a relaxed setting.
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A European perspective brings important clarity to retail media. ZetaDisplay, one of the largest digital signage companies in Europe, works with more than 1,500 clients across 50+ markets globally. This breadth of experience has made one thing clear: success in in-store retail media is not accidental. From these projects, eight key learnings emerge.
Sponsored by:
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- Understanding how evolving marketplace models are reshaping FMCG growth, visibility and brand control
- Winning attention and conversion in crowded digital shelves through smarter assortment, pricing and activation
- Building scalable marketplace strategies that drive incremental sales
Sponsored by:
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As retail media becomes an essential part of FMCG growth strategies, brands are looking beyond reach and impressions to understand what really drives retail outcomes. This panel explores how the industry is putting sales back at the centre of the retail media equation by connecting media investment to verified purchases, shopper behaviour, and basket-level insights, helping brands close the loop from campaign exposure to in-store conversion.
The discussion will bring together perspectives from across media, brand, sales, and shopper technology, unpacking what’s working, where measurement still falls short, and how FMCG brands can build smarter, more accountable retail media strategies.
Sponsored by:
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As competition intensifies across physical and digital retail, standing out at the moment of choice has never been harder. This panel brings together marketing leaders from challenger and established brands to explore how they create desire, secure visibility and influence decision-making without overwhelming shoppers.
The discussion will examine how brands balance investment across physical space, in-store activation, digital touchpoints and retail media, and where retail media genuinely adds value versus where it risks becoming background noise.
Sponsored by:
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- How shoppers navigate stores and digital grocery environments: Connecting, retail media, social, ecommerce and in-store
- The difference between impulse and habitual categories
- Building relevance in ‘quick decision’ aisles
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A final chance to meet, mingle, and enjoy refreshments as we bring the day to a close