A fast, punchy opening session followed by a deep-dive audience Q&A.

• Is the future of marketplaces actually ‘open platforms’ or is it curated control at scale?
• Who ultimately owns the customer relationship in your model: the retailer, the brand partner, or the platform infrastructure?
• At what point does adding third-party sellers stop enhancing the customer experience and start degrading it? 
• What is the biggest hidden cost of running a marketplace that most executives still underestimate?
• Are loyalty programs and first-party data strong enough to sustainably compete with platform-native giants?
• If you had to rebuild your marketplace strategy from scratch today, what is the one decision you would change immediately?