Future-Proofing eCommerce: Scaling at Speed and Swerving Risk - A Seller and Advertiser Perspective
As marketplaces dominate the eCommerce ecosystem, brands must master two distinct growth levers to succeed: expanding seamlessly as a seller and accelerating growth as an advertiser. In this 25-minute session, hear directly from THG Ingenuity and One Retail Group as they unpack their playbooks for marketplace success from both sides of the coin.
Attendees will walk away with actionable insights on:
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The Seller Perspective: How THG Ingenuity scales its multi-brand portfolio across new marketplaces, maintains cross-channel consistency, and protects margins during rapid expansion.
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The Advertiser Perspective: How One Retail Group leverages retail media on platforms like Debenhams and Worten to move from organic presence to paid performance, balance visibility with profitability, and maximize ROI.
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Future-Proofing for AI: How both leaders are structuring their product data and content to stay "readable" and relevant in the fast-approaching era of AI-driven and agentic commerce.
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