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Winning on Amazon: Strategies for Growth, Control, and Brand-Led Performance
For eCommerce leaders, Amazon is both a massive growth engine and a complex, often chaotic marketplace. In this session, you'll hear how top-performing brands are regaining control and unlocking new levels of performance by taking a strategic approach to three of the most critical levers for success. Learn how brands are cleaning up the seller landscape to improve visibility and enforce pricing consistency, applying a revenue equation that optimises traffic, conversion, price, and availability, and leading with brand - not just price - to build deeper customer connections and stand out in a crowded playing field
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