Transcending the Marketplace Battleground to Avoid Brand Dilution

08 Oct 2025
Marketplace Strategy & Operations

When selling alongside numerous competitors, it can be challenging to maintain a strong and differentiated brand identity; products quality can fall into question, even reducing brand loyalty and increasing price sensitivity. What AI-driven personalisation strategies can be adopted to ensure that your brand stands out in increasingly competitive and crowded marketplaces? 

 

Moderator
Amanda (Vlietstra) Whyte
Amanda (Vlietstra) Whyte, Managing Editor - INTERNET RETAILING
Speakers
Tiffany Qiao
Tiffany Qiao, Senior Data Engineer – AI & Innovation - PANDORA
Michelle Belcic
Michelle Belcic, Head of Sales and Partnerships - PHOTOROOM
Dmitry Olerinskiy
Dmitry Olerinskiy, Digital Strategy Programme Director - DECATHLON

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