Retail media is on track to become a cornerstone of marketplace strategy, particularly for smaller retailers and marketplaces vying to compete with giants like Amazon and Walmart. Advanced use of first-party data, technology innovation, and shopper insights represent a significant growth opportunity for these businesses. However, challenges with fragmented technology, balancing customer trust, and the need for scalability still persist.

This presentation will explore how smaller marketplaces can leverage smart data and customer behavior insights to drive growth and optimize performance, without sacrificing shopper experience. Using examples from Kevel’s expertise in enabling retail media networks, the talk will center on actionable strategies including the role of APIs, AI-powered decisioning, and the importance of niche audience engagement.

PRESENTATION