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Marketplace Vs DTC: Own Your Customers or Owning the Scale?
As brands grow, the choice between owning the customer via DTC or leveraging marketplace scale becomes critical. This session explores how leading brands are navigating both models, scaling efficiently at home and abroad while adapting to market-specific demands. What are the pros and cons of both approaches? How can you navigate hybrid models? Learn when to best lean into DTC and when marketplaces offer better return?
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