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Amazon and Beyond: How Brands Adapt Strategies Across Marketplaces
Expanding across marketplaces requires adapting strategies to fit each platform’s unique dynamics. In this session, leading retailers and brands will discuss how Amazon serves as both a foundation and a contrast point, exploring what translates—and what doesn’t—when expanding into channels like Walmart, TikTok Shop, and Shopify. The conversation will highlight how a cross-marketplace approach drives growth, protects margins, and creates seamless experiences for customers
Speakers
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