From Clicks to Customers: 4 Essentials for Live Shopping Success

08 Oct 2025
DTC Brands Summit

Live Shopping is fast becoming a game-changer for retailers and brands — but only when it’s done well. Too many events focus on the stream rather than the strategy. In this concise, practical session, Macdara Duncan and Sam Gollings from Sprii share the four essentials that turn casual viewers into loyal customers: offers they can’t ignore, stories that stick, and games to inspire trust. You’ll leave with a clear framework to lift engagement, spark urgency, and drive sales in your very next Live Shopping event.

 

Speakers
Macdara Duncan
Macdara Duncan, Head of International Sales - SPRII
Sam Gollings
Sam Gollings, UK Development and Success Manager - SPRII

Sponsored by:

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