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Agenda – 2025

FMCG In-Store & Ecommerce

HEADLINE SPONSOR

dunnhumby
June 10th 2025
22 DUCHESS MEWS | LONDON
In partnership with

Internet Retailing 250x88RetailX Intelligence

Phygital Powerhouses: How Legacy & Challenger Brands are Shaping Retail

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Headline Sponsor

Keynote Sponsors

Panel Sponsors

Agenda

8.30 – 9.25

Morning Registration

9.25 – 9.30

Conference Chair Opening

Speaker

Josh Clarkson
Josh Clarkson
Josh Clarkson
Chief Consultant & Founder
EDIFY DIGITAL COMMERCE CONSULTING

Josh Clarkson

Chief Consultant & Founder, EDIFY DIGITAL COMMERCE CONSULTING

Josh is currently the Chief Consultant at Edify Digital Commerce Consulting. Edify partner with in-house teams and agencies to deliver long-term sustainable growth across all digital channels, helping brands and retailers understand and educate internal stakeholders and leaders across Marketplaces, D2C and Omnichannel commerce and marketing. Josh brings experience working in Digital Commerce and Marketing from the world’s leading brands including Kraft Heinz, Red Bull, Lindt in Europe, the US and Globally.

9.30 – 9.50

Staying Relevant: Marketing at the Speed of Culture

In a fast-paced digital world, brands must stay culturally relevant and responsive to audience interests to capture attention and drive loyalty. This session will explore how to market effectively at the speed of culture, with a focus on balancing the high-risk, high-reward nature of influencer marketing and achieving measurable success in social commerce.

PRESENTATION

Speaker

Onur Tanriover
Onur Tanriover
Onur Tanriover
Global Brand Director
BOOTS NO7 BEAUTY COMPANY

Onur Tanriover

Global Brand Director, BOOTS NO7 BEAUTY COMPANY

Globally experienced brand innovator and marketing leader with beauty, sport and healthcare cross-category exposure. Challenges the status quo, understanding international consumer insights to relaunch brands in EMEA, US and APAC markets, adapting propositions to cultural trends. A creative visionary, award winning whose out-of-the-box thinking maximises brand equity and delivers multi-channel strategies that leverage cutting-edge tech and digital.

9.50 – 10.20

Retailers, brands, agencies and customers: The partnership multiplier

Join us as we explore how to generate more value and growth for your business through data driven insights. We’ll look at how brands could unlock the whitespace opportunity and how to work with retailers from strategy, planning, execution and measurement. We’ll also share real life examples of getting supplier collaboration right with Tesco.

PRESENTATION

Speakers

Siro Descrovi
Siro Descrovi
Siro Descrovi
Customer Strategy Manager & Ed Sellier, Client Strategy Manager
DUNNHUMBY

Siro Descrovi

Customer Strategy Manager & Ed Sellier, Client Strategy Manager, DUNNHUMBY

10 years in dunnhumby working on retail insight & strategy projects in UK, Italy, Denmark, UAE, and Colombia to enable retailers and brands take decisions looking at the evolution of customers and the environment.

Ed Sellier
Ed Sellier
Ed Sellier
Strategy Manager
dunnhumby

Ed Sellier

Strategy Manager, dunnhumby

Driven, trained omnichannel marketer with ten years’ experience in marketing, media, brand, eCommerce and formerly broadcasting. I work with leader and challenger brands across commercial, public and government sectors, challenging the status quo but grounded by the tenets of sound marketing practice. I am currently deepening my experience in online marketplaces and retail media, a booming sector for customer marketing.

Between 2014-18 I worked as a strategist across all integrated touch points for International and Chinese clients in Shanghai, Beijing, Guangzhou and Hong Kong giving me invaluable experience both professionally and personally, particularly in eCommerce where China is well-ahead in online retail brand and product building.

10.20 – 10.55

Industry Landcsapes: The FMCG Instore and eCommerce Report Findings 2025

The fast-moving consumer goods (FMCG) and Consumer Packaged Goods (CPG) market is at a pivotal point in Europe. With shifting consumer preferences, economic uncertainty, and the rapid evolution of digital platforms, the retail landscape is being reshaped across both physical stores and digital channels. This session explores these seismic shifts; from the rise of challenger and direct-to-consumer (DTC) brands to the growing power of online marketplaces and mobile shopping. It also examines how in-store experiences are evolving through retail media, data integration, and shopper marketing. Join us for actionable insights into how FMCG and CPG brands can thrive by connecting digital and in-store strategies to meet the changing behaviours of European consumers.

PANEL

Speakers

Melda Hamarat
Melda Hamarat
Melda Hamarat
Global Head of Digital Commerce Strategy
UNILEVER

Melda Hamarat

Global Head of Digital Commerce Strategy, UNILEVER

As the Global Head of E-commerce Strategy at Unilever, I am responsible for driving competitive growth of Ice-Cream category across all online channels; omnichannel, pureplayers, and rapid grocery delivery.

With 11 years of experience in brand marketing and digital commerce, I have a proven track record of brand & shopper marketing, building strategic partnerships with retailers, category management, multi-market campaigns, retail media and digital shelf excellence for digital commerce.

I am passionate about transforming and accelerating companies’ digital commerce businesses through building the right strategy to win.

Daniel Shering
Daniel Shering
Daniel Shering
Regional SVP, EMEA
COMMERCEIQ

Daniel Shering

Regional SVP, EMEA, COMMERCEIQ

Dan is the SVP of EMEA & APAC at CommerceIQ, leading the region’s new acquisition and customer retention. He is a seasoned sales leader with over 20 years of experience, specialising most recently in Retail Media.

He is passionate about working with CPG and Consumer Electronic brands and helping them in overcoming challenges and expanding their businesses. Dan’s career has encompassed a range of adtech and martech organizations, including marketing automation, data clean rooms, and omnichannel performance marketing. Notably, he served as RVP of EMEA, heading the European operations at Skai, where he helped launch and run their retail media offering. Dan’s passion to be at the heart of retail media is seen through his extensive network and work at CommerceIQ

Alison Dunham
Alison Dunham
Alison Dunham
Retail Media Sales Director
PRN – A STRATACACHE COMPANY

Alison Dunham

Retail Media Sales Director, PRN – A STRATACACHE COMPANY

Alison Dunham, is Sales Director, In-Store Retail Media, UK for PRN, s STRATACACHE company. She has significant sales and leadership experience with a career including senior positions at GIG Retail, Triad Retail Media, and Result. Skilled in identifying opportunities to maximise advertising impact, Dunham has driven retail media advertising success for leading UK grocers ASDA and Morrisons.
Daniel Torres
Daniel Torres
Daniel Torres
Podcast Founder & Co-Host
THE FMCG GUYS

Daniel Torres

Podcast Founder & Co-Host, THE FMCG GUYS

Moderator

Paul Skeldon
Paul Skeldon
Paul Skeldon
Editor, M-retailing.net
INTERNETRETAILING

Paul Skeldon

Editor, M-retailing.net, INTERNETRETAILING

Paul Skeldon is a freelance retail, telecoms and technology journalist and analyst, specialising in mobile, marketplaces, media and the metaverse. He is currently one of the editors at InternetRetailing.net, the leading online news source for the retail industry, a research analyst at RetailX and managing editor of Telemedia-news.com, the leading news service for the value-added telecoms market globally. His first book – M-commerce – was published by Crimson Business Publishing in 2011. His second – the DIY Guide to eCommerce – was published in 2017. Paul also regularly ghost writes blogs, white papers and ebooks across a range of subjects from ecommerce, to logistics to telecoms and media. He is also managing director of video and podcasting content creation company, Videobaby Media, and has worked with numerous brands and publishers to produce video and audio content.

10.55 – 11.55

NETWORKING, 121 MEETINGS & REFRESHMENTS

11.55 – 12.15

From Clicks to Bricks: A Case Study in Omnichannel Retail Success

In today’s omnichannel world, consumers are constantly immersed in a multi-dimensional ecosystem of brands, products, and platforms. A shopper who purchases a product in-store may later explore a competitor’s offering online, making it crucial for brands to create a seamless, integrated experience across all touchpoints. But what does your brand ecosystem look like? Understanding how consumers interact with your brand whether through retail, e-commerce, call centres, digital ads, or marketplaces – is the key to staying relevant and top-of-mind. In this session, we’ll explore how NESCAFÉ Dolce Gusto successfully built a unified omnichannel strategy in the U.S. market, leveraging boutiques, eRetailers, and digital platforms while maintaining brand consistency, voice, and identity.

Join us to uncover how you can turn fragmented channels into a powerful, interconnected brand experience

PRESENTATION

Speaker

Berta Cruz Corominas
Berta Cruz Corominas
Berta Cruz Corominas
Fmr General Manager for Dolce Gusto
NESTLÉ USA

Berta Cruz Corominas

Fmr General Manager for Dolce Gusto, NESTLÉ USA

Berta Cruz is a visionary FMCG leader with over 19 years of global experience in the Food & Beverage industry. She has a proven track record of driving business transformation, spearheading digital innovation, and leading high-performing teams. As General Manager at Nestlé USA, she built a premium D2C business from the ground up, reaching $80M in two years.

Berta is recognized for her strategic acumen, operational excellence, and ability to turn around underperforming brands. She led the transformation of NESCAFÉ USA and boosted market share from 12% to 21% becoming the 2nd player in a very mature category. Her work has earned multiple industry accolades, including the American National Advertisers Award for Best Communication Campaign in the United States.

In her previous role she led a €200M retail division at Nestlé Spain where she has successfully revitalized growth in a highly competitive market.

She is set to take on an exciting new leadership role that can’t yet be disclosed.

A trailblazer in retail and digital strategy, Berta continues to shape the future of FMCG.

12.15 – 12.55

How brands are leveraging tech to create powerful engagement and personalisation

Brands continue to seek more innovative and fun ways to unleash the power of tech to create deeper, more personalised customer experiences on an emotional level. In this panel, we’ll explore how our panellists are transforming engagement, enhancing personalisation, and driving brand success in increasingly creative and exciting approaches, and consider the drawbacks of using tech from previous experience.

PANEL

Speakers

Herculano Rodrigues
Herculano Rodrigues
Herculano Rodrigues
Senior VP
THG

Herculano Rodrigues

Senior VP, THG

I have over 20 years’ senior executive experience delivering value and improved business performance for demanding retailers, brands and investor clients from diverse geographies. The rapidly evolving opportunities from digital transformation and innovation are hugely exciting, and I enjoy helping organisations unlock value and drive growth.

Rob Manning
Rob Manning
Rob Manning
Head of Direct to Consumer & eCommerce
BIOTIFUL GUT HEALTH

Rob Manning

Head of Direct to Consumer & eCommerce, BIOTIFUL GUT HEALTH

Rob Manning is an accomplished eCommerce and digital marketing leader with over 25 years of experience driving growth for leading global brands across retail, FMCG, and D2C industries. With a proven track record in customer acquisition, retention, and brand building, Rob excels at leveraging data and insights to create innovative strategies that deliver high growth and measurable results.

Rob has a deep understanding of customer behaviours and is passionate about using creativity and technology to transform digital experiences. He has also shared his expertise as a speaker on topics like conversational commerce, retail media innovation, and loyalty strategies, inspiring industry professionals at prominent events, and through digital marketing training with the DMA.

Rob’s extensive experience, coupled with his strategic vision and ability to lead high-performing teams, makes him a sought-after advisor and thought leader in the digital commerce space. He is also a dedicated trustee for a charity, reflecting his commitment to making a positive impact beyond the workplace.

Iain Walker
Iain Walker
Iain Walker
Director, Industry & Engagement
GS1 UK

Iain Walker

Director, Industry & Engagement, GS1 UK

Iain Walker is GS1UK’s director of industry engagement, leading their work across retail, healthcare, construction and partnerships. Iain joined GS1 UK from central government where he worked in various roles across No.10 (Prime Minister’s Delivery Unit), Cabinet Office (Supply Chains) and Foreign Office (various roles including CFO, and British High Commissioner to Ghana). 

Initially qualifying in law and chartered accountancy focused on banking and capital markets, Iain has built his career in both the private and public sectors and – with GS1 UK – is increasingly focused on finding ways to enable greater collaboration within and between each.

Moderator

Ben Penrose
Ben Penrose
Ben Penrose
Founder
STRIQE

Ben Penrose

Founder, STRIQE

12.55 – 14.00

NETWORKING, 121 MEETINGS & LUNCH

14.00 – 14.20

Clean Room Management is the new CRM: How brands and retailers can unlock new opportunities with a trusted third-party partner

The rise of Retail Media and Data Collaboration has changed the way brands and retailers approach the value of their data. Numberly, a renowned marketing technologist agency with awarded expertise as a trusted third-party operator in brand-retailer collaborations, will be joined by L’Oréal UK and Ireland Chief Digital & Marketing Officer, Laetitia Raoust, to explore the best latest use cases in brand-retailer data collaboration. Join this session to discover how leading brands and retailers are leveraging trusted third-party support to unlock new opportunities and value.

PRESENTATION

Speakers

Thibaut Munier
Thibaut Munier
Thibaut Munier
COO & Co-founder
NUMBERLY

Thibaut Munier

COO & Co-founder, NUMBERLY

Thibaut Munier is the Co-Founder and co-CEO of Numberly (1000mercis Group). He is passionate about Relationship Marketing and Datamining and is an internationally recognized expert in Data Collection, Analysis, Protection and Activation in the context of strengthened privacy policies in digital media. Thibaut is a strong proponent of the Open Internet and he frequently gives talks about CRM and Media topics at major academic or industry conferences (AppNexus Summit, RampUp, Stanford Executive Program, Harvard Retail and Luxury Goods Conference…) and for other companies.

Thibaut is a graduate of the EM Lyon Business School, holds an MBA from the University of Texas at Austin and a Masters of Research in Datamining from the University of Dauphine in Paris.

Laetitia Raoust
Laetitia Raoust
Laetitia Raoust
Chief Digital & Marketing Officer
L’ORÉAL UK & IRELAND

Laetitia Raoust

Chief Digital & Marketing Officer, L’ORÉAL UK & IRELAND

Laetitia Raoust relocated to London from the US in 2023, moving into to the role of
Chief Digital & Marketing Officer for UK and Ireland, leading the digital & marketing
strategy, in charge of Media, Consumer and Market Insight, Advocacy, Digital
Innovation and Consumer Care.

Previously whilst working for L’Oréal within the US, Laetitia was the General Manager
of Yves Saint Laurent Beauty US and before so, was Chief Digital Officer for
Maybelline New York, defining the global digital strategy of the #1 cosmetic brand in
the world and overseeing program rollouts in 50+ markets.

Prior to joining L’Oréal USA in 2013, Laetitia spent 4 years at Google, first in Paris as
the Head of Consumer Marketing, then in Hong Kong, as the Regional Lead for
Consumer Marketing, leading Marketing efforts for Search and Client products across
Asia-Pacific.

Born and raised in France, Mrs. Raoust is a graduate of HEC, Paris and holds a degree
in Graphic Design from Parsons School of Design, NYC.

14.20 – 14.40

BEKO FIRESIDE CHAT

FIRESIDE CHAT

Speaker

Marco Brucato
Marco Brucato
Marco Brucato
Head of e-commerce D2C EMEA Growth
BEKO EUROPE

Marco Brucato

Head of e-commerce D2C EMEA Growth, BEKO EUROPE

Marco Brucato is the Head of D2C eCommerce Transformation – Europe at Beko Europe, a leading global home appliances brand. He is responsible for driving growth, enhancing profitability, and expanding the brand’s direct-to-consumer presence across key European markets. With a strong focus on operational excellence and customer experience, Marco leads the development of scalable eCommerce strategies. Prior to Beko, he held leadership roles in eCommerce and Export at Kraft Heinz, where he specialized in Sales, Business development and Market expansion.

Moderator

Ben Penrose
Ben Penrose
Ben Penrose
Founder
STRIQE

Ben Penrose

Founder, STRIQE

14.40 – 15.00

Transforming Toilet Relationships with Retail Media

In this session I will share how Andrex has made our mission to become the brand that confronts people’s bathroom hang-ups and adopt healthier hygiene habits, moving the category from commodity to considered through our creative and data strategies, focussing on choosing the right path to purchase through retail media.

PRESENTATION

Speaker

Adam Aldridge
Adam Aldridge
Adam Aldridge
Retail Performance Lead
KIMBERLY CLARK

Adam Aldridge

Retail Performance Lead, KIMBERLY CLARK

15.00 – 15.30

COFFEE & NETWORKING BREAK

15.30 – 16.10

The Intersection of Convenience and Experience: How to Meet Evolving Customer Expectations

European consumers are evolving, becoming more selective and mindful in their purchasing choices. They’re prioritising ethical sourcing, environmental sustainability, and product quality, while expecting seamless, personalised experiences across a growing number of channels and platforms. This session will explore how brands and retailers can navigate this complex landscape, balancing convenience with meaningful engagement to meet rising customer expectations. We’ll examine successful strategies and actionable insights on how to deliver experiences that resonate with today’s conscious consumer and keep brands competitive in a rapidly shifting market where challenger brands continue to dominate.

PANEL

Speakers

Alex Fishwick
Alex Fishwick
Alex Fishwick
Senior Manager – Insights & Analytics
ASDA

Alex Fishwick

Senior Manager – Insights & Analytics, ASDA

Alex Fishwick is a seasoned commercial and insights leader with over 20 years of experience helping retailers and suppliers harness data to drive smarter decision-making. As Senior Manager of Insights & Analytics at Asda, he leads cross-functional teams delivering actionable insights that influence pricing, promotion, and ranging strategies, with regular engagement at executive level. Alex’s career includes senior roles at Publicis and Mastercard Advisors, and he began his journey in analytics at IBM, where he developed a strong technical foundation and passion for data-driven solutions. He later founded a consulting practice in South Africa, advising AI and analytics startups on product development, market strategy, and commercial positioning. Blending corporate experience with startup innovation, Alex is known for translating complex analytics into clear commercial narratives. His international experience across the UK, EMEA, South Africa, and Southeast Asia brings a unique global lens to customer behaviour, digital transformation, and growth strategy—making him a trusted advisor to C-suite leaders seeking to embed insight-led thinking across their organisations.

Sannam Chopra
Sannam Chopra
Sannam Chopra
Head of DCOM & Insights – Europe
GLANBIA PERFORMANCE NUTRITION

Sannam Chopra

Head of DCOM & Insights – Europe, GLANBIA PERFORMANCE NUTRITION

Sannam currently Heads Dcom & Insights for Glanbia Performance Nutrition. She has over 10 years of ecommerce leadership experience across brand driven industries within the Wine & Spirits, Beauty, Fashion and Sports Nutrition.

She has a passion for unlocking growth through digital innovation and has led transformative projects that reshape how businesses connect internally and with consumers.

Nur Eral
Nur Eral
Nur Eral
European E-commerce Brand Experience Specialist
THE CLOROX COMPANY

Nur Eral

European E-commerce Brand Experience Specialist, THE CLOROX COMPANY

Driving digital acceleration for Clorox brands across Europe, with a focus on Amazon and online media. Experienced in beauty, pet care, FMCG, fashion and automotive.

Obsessed with impact, innovation, and building brands people actually care about. I thrive where data meets storytelling: at the intersection of strategy, creativity, and performance.

Steve Smith
Steve Smith
Steve Smith
Chief Commercial Officer
SAVI UK

Steve Smith

Chief Commercial Officer, SAVI UK

Steve heads up savi UK and its extensive Commercial Division, overseeing the FMCG, Retail, Client Success, Marketing, Campaign Delivery, and Polish Commercial teams whilst supporting strategic goals across the business in partnership with other regional heads. With 20 years’ experience in commercial roles at Kellogg’s, dunnhumby, Nectar360, and Publicis, Steve’s authentic and collaborative approach helps savi drive growth and innovation in this ever-evolving market.

 

Moderator

Josh Clarkson
Josh Clarkson
Josh Clarkson
Chief Consultant & Founder
EDIFY DIGITAL COMMERCE CONSULTING

Josh Clarkson

Chief Consultant & Founder, EDIFY DIGITAL COMMERCE CONSULTING

Josh is currently the Chief Consultant at Edify Digital Commerce Consulting. Edify partner with in-house teams and agencies to deliver long-term sustainable growth across all digital channels, helping brands and retailers understand and educate internal stakeholders and leaders across Marketplaces, D2C and Omnichannel commerce and marketing. Josh brings experience working in Digital Commerce and Marketing from the world’s leading brands including Kraft Heinz, Red Bull, Lindt in Europe, the US and Globally.

16.10 – 16.30

CASE STUDY – Developing the Ecommerce and Brick&Mortar channels in a fast-growing, mid-sized CPG company

PRESENTATION

Speaker

Niccolò Francalanci
Niccolò Francalanci
Niccolò Francalanci
General Manager EMEA and Americas
LUDOVICO MARTELLI S.P.A

Niccolò Francalanci

General Manager EMEA and Americas, LUDOVICO MARTELLI S.P.A

Niccolò is currently General Manager at Ludovico Martelli SpA, an Italian CPG company in the Personal Care segment, where he is responsible for developing the EMEA and Americas markets, both in the ecommerce and retail channels. Prior to that, Niccolò worked in the last-mile delivery industry as Head of Marketing & Growth at Glovo Italy during the transformation of the company from start-up to scale-up. Before returning to Italy, Niccolò worked 7 years in the US at Reckitt Benckiser with progressive roles and responsibilities in brand management (innovation, activation, equity), leading global cross-functional teams across multiple categories such as Consumer Healthcare and Personal Care. Niccolò started his career in consulting at Accenture Italy serving clients from the Public Sector. He holds a BSc and MSc in Industrial Engineering and Management from the University of Florence and an MBA (Majors: Marketing, Strategy) from the Kellogg School of Management at Northwestern University.

 

16.30 – 17.30

END OF DAY DRINKS RECEPTION