2025 Speakers
Phygital Powerhouses: How Legacy & Challenger Brands are Shaping Retail
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Thibaut Munier
COO & Co-Founder
NUMBERLY
Thibaut Munier is the Co-Founder and co-CEO of Numberly (1000mercis Group). He is passionate about Relationship Marketing and Datamining and is an internationally recognized expert in Data Collection, Analysis, Protection and Activation in the context of strengthened privacy policies in digital media. Thibaut is a strong proponent of the Open Internet and he frequently gives talks about CRM and Media topics at major academic or industry conferences (AppNexus Summit, RampUp, Stanford Executive Program, Harvard Retail and Luxury Goods Conference…) and for other companies.
Thibaut is a graduate of the EM Lyon Business School, holds an MBA from the University of Texas at Austin and a Masters of Research in Datamining from the University of Dauphine in Paris.

Giovanni Pupo
Head of E-Commerce Media Europe
LIPTON TEAS AND INFUSIONS & HOST OF AGLASSMARKETING.COM
Digital Marketing Strategist | Host of A Glass of Marketing | Adjunct Professor
Giovanni Pupo is the Head of E-commerce Media for Europe at Lipton, driving data-driven strategies that fuel brand growth across multiple markets.
An Adjunct Professor at POLIMI Business School in Milan, he combines academic theory with practical insights, equipping future marketers with the tools to succeed in a fast-evolving industry.
As the host of A Glass of Marketing, Giovanni engages with industry leaders in lively conversations about marketing, personal growth, and professional insights—all while sharing a glass of wine.
With expertise across both agency and client sides, Giovanni brings a unique perspective to the world of marketing, emphasizing innovation, creativity, and authenticity.

Niccolò Francalanci
General Manager EMEA and Americas
LUDOVICO MARTELLI S.P.A
Niccolò is currently General Manager at Ludovico Martelli SpA, an Italian CPG company in the Personal Care segment, where he is responsible for developing the EMEA and Americas markets, both in the ecommerce and retail channels. Prior to that, Niccolò worked in the last-mile delivery industry as Head of Marketing & Growth at Glovo Italy during the transformation of the company from start-up to scale-up. Before returning to Italy, Niccolò worked 7 years in the US at Reckitt Benckiser with progressive roles and responsibilities in brand management (innovation, activation, equity), leading global cross-functional teams across multiple categories such as Consumer Healthcare and Personal Care. Niccolò started his career in consulting at Accenture Italy serving clients from the Public Sector. He holds a BSc and MSc in Industrial Engineering and Management from the University of Florence and an MBA (Majors: Marketing, Strategy) from the Kellogg School of Management at Northwestern University.