In a fast-paced digital world, brands must stay culturally relevant and responsive to audience interests to capture attention and drive loyalty. This session will explore how to market effectively at the speed of culture, with a focus on balancing the high-risk, high-reward nature of influencer marketing and achieving measurable success in social commerce.

PRESENTATION

Retail media will soon overtake TV in terms of advertising spend and potential. Retailers are in a fantastic position to take advantage of this opportunity and whilst many have started on their journey, it can be hard to navigate the complex ecosystem in order to scale without partnering. Join us to hear how others across the world including Tesco, Foodstuffs, MAFS and more have been successful in building and launching retail media businesses and real life lessons in how to expand across channels in a customer centric way, the pitfalls to watch out for and how a collaborative approach can progress faster growth.

PRESENTATION

The fast-moving consumer goods (FMCG) and Consumer Packaged Goods (CPG) market, is at a pivotal point in Europe. With changing consumer preferences, economic uncertainties, and the rapid evolution of digital platforms, the retail landscape is undergoing significant transformations. This session will explore these seismic shifts and changing dynamics, delving into the rise of challenger, direct-to-consumer (DTC), brands and online marketplaces, the growing role of mobile shopping, the integration of social media with ecommerce, providing retailers, brands, and marketers with actionable insights into how these trends are e are reshaping the way customers buy FMCG and CPG products across Europe.

PANEL

TBA – COMMERCE IQ

Retail media is rapidly reshaping the way brands connect with customers, turning retail platforms into powerful advertising ecosystems. This session will explore how retail media is revolutionising customer engagement, disrupting traditional marketing models, and offering new opportunities for brands to reach consumers in innovative, impactful ways.

PRESENTATION

PRESENTATION

As AI continues to get smarter, brands are finding ever more innovative and fun ways to unleash the power of tech to create deeper, more personalized customer experiences on an emotional level. In this panel, we’ll explore how AI is transforming engagement, enhancing personalisation, and driving brand success in increasingly creative and exciting approaches, and consider the drawbacks of AI usage on consumer trust and purchase intention.

PANEL

PRESENTATION

In today’s omnichannel world, consumers are constantly immersed in a multi-dimensional ecosystem of brands, products, and platforms. A shopper who purchases a product in-store may later explore a competitor’s offering online, making it crucial for brands to create a seamless, integrated experience across all touchpoints. But what does your brand ecosystem look like? Understanding how consumers interact with your brand—whether through retail, e-commerce, call centres, digital ads, or marketplaces—is the key to staying relevant and top-of-mind. In this session, we’ll explore how NESCAFÉ Dolce Gusto successfully built a unified omnichannel strategy in the U.S. market, leveraging boutiques, eRetailers, and digital platforms while maintaining brand consistency, voice, and identity. Join us to uncover how you can turn fragmented channels into a powerful, interconnected brand experience

PRESENTATION

European consumers are evolving, becoming more selective and mindful in their purchasing choices. They’re prioritizing ethical sourcing, environmental sustainability, and product quality, while expecting seamless, personalized experiences across a growing number of channels and platforms. This session will explore how brands and retailers can navigate this complex landscape, balancing convenience with meaningful engagement to meet rising customer expectations. We’ll examine successful strategies and actionable insights on how to deliver experiences that resonate with today’s conscious consumer and keep brands competitive in a rapidly shifting markets.

PANEL

The PESO model—Paid, Earned, Shared, and Owned media—has emerged as one of the most effective frameworks for creating integrated, impactful marketing campaigns. This session will delve into how to strategically leverage each of these media types to amplify your brand’s reach, credibility, and engagement. Explore how to optimize these four media pillars to create cohesive, high-impact marketing campaigns that drive measurable results.

PRESENTATION

PRESENTATION