Pedro Azevedo is the VP and Head of Commercial EU at Unlimit, where he spearheads the development of strategic partnerships with enterprise merchants in the global e-commerce sector. Working alongside some of the world’s largest online brands, Pedro focuses on optimizing payment acceptance and conversion rates, expanding local payment coverage, and scaling cross-border growth across Europe, APAC, LatAm, and Africa.

With over a decade of experience in the global payments industry, Pedro possesses deep expertise in domestic acquiring strategies, alternative payment methods, FX optimization, and payment orchestration for large-scale merchants and marketplaces.

Prior to joining Unlimit, he held senior commercial roles at leading fintech companies, where he specialized in supporting international merchants to improve authorization rates, reduce processing costs, and navigate complex global payment ecosystems. Pedro is also a recognized thought leader in the fintech space, frequently publishing data-driven insights on LinkedIn regarding global payment trends and the evolution of digital commerce.