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Lily Hawking
US Influencer Marketing Manager ,
WILD
As US Influencer Marketing Manager at Wild Cosmetics, I lead influencer campaigns that connect the brand with diverse audiences through creative, data-driven strategies. I partner with large creators to deliver authentic, engaging campaigns and have combined my digital marketing expertise with a passion for sustainable, innovative brands. I also built Wild’s UK TikTok Shop to its current success and plan to replicate that growth with TikTok Shop in the US.