Herculano Rodrigues
Head of Multi-Category GBS
,
TIK TOK UK
Herculano Rodrigues is Head of Retail at TikTok UK, where his team manages partnerships with some of the UK's largest retailers. He leads commercial strategy at the intersection of discovery, commerce, media and AI — helping major brands rethink how consumers find and buy products.
Before TikTok, he scaled commercial practices at Accenture and drove AI-enabled revenue growth at THG Ingenuity. He speaks at industry events to share practical use cases.