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Esther is a Global E-commerce Category Manager at TikTok Shop, where she leads the commercial growth strategy for the Home Improvement and Kitchenware categories within the Home & Living industry. She partners with brands, retailers, and merchants to drive category expansion, accelerate seller growth, and unlock new opportunities through social commerce. Esther oversees initiatives spanning merchant development, assortment growth, campaign planning, and seller success, helping businesses scale on one of the world's fastest-growing e-commerce platforms while navigating the evolving intersection of content, social community, and commerce.