Abi Spooner is Strategy Partner at Atlas, specialising in customer behavioural data analysis, forecasting and strategic planning and pricing strategies, alongside delivering specialist subscriptions marketing training.

Abi worked as Customer Strategy Officer at Dennis and Future, and Chief Customer Officer at Dennis, where she created profitable customer-first strategies to drive acquisition, efficiency and yield across The Week globally and the launches of The Week Junior in the UK and US. At the recurring revenue growth consultancy Atlas, Abi has worked across media businesses like New Scientist, the London Review of Books and Fundstrat focusing on forecasting and LTV. 

A highly skilled data storyteller, Abi makes complex analysis accessible and understood, from the board room to marketing teams and the wider business. She is at her happiest creating LTV models and believes creativity really can (and probably should) start with a spreadsheet.