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2025 Agenda

Retail MediaX

HEADLINE SPONSOR

Criteo
May 13th 2025
155 BISHOPSGATE | LONDON
In partnership with

Internet RetailingRxi Logo White New

Retail Media Measurement, Inventory & Structure Success

Register

Headline Sponsor

Track Sponsors

Panel Sponsors

Agenda

Click on the tabs to view each track.

Retail MediaX Stream 1 – Creativity & Collaboration
Retail MediaX Stream 2 – Impact & Performance
Retail MediaX Stream 3 – Innovation & Technology

Retail MediaX Stream 1 – Creativity & Collaboration

Sponsored by
8.30 – 9.25

Morning Registration

09.25 – 9.30

Conference Chair Opening

09.30 – 9.50

The Retail Media Powerhouse: Accelerating Omni Channel Ambitions

PLENARY KEYNOTE

9.50 – 10.20

Optimising Retail Media Networks at Scale

PLENARY KEYNOTE

10.20 – 10.40

Standing Out From The Crowd

PLENARY KEYNOTE

10.40 – 11.00

Industry Landscape & European Report 2025 Findings

PLENARY PANEL

11.00 – 11.50

NETWORKING BREAK & 121 MEETINGS

11.50 – 12.00

Unleashing the Power of Data to Unlock Growth and Customer Loyalty through Personalisation

KEYNOTE PRESENTATION

12.10 – 12:30

The Power of Creative in Retail Media

PRESENTATION

Speaker

Tom Goulden
Tom Goulden
Tom Goulden
Digital Trading, Insights and Analytics Director
THE VERY GROUP

Tom Goulden

Digital Trading, Insights and Analytics Director, THE VERY GROUP

12.30 – 13.00

Creativity: The Next Frontier for Retail Media

Creativity is the next horizon for retail media, from instore, outside of store, out of home to the digital shelf and anything else in between – how can retail media networks help brands tell their stories? From consumer to shopper, how do influence the path to purchase? And how does creativity, and the brand story, evolve from the platform to the store to create immersive brand activations?

PANEL

Speaker

Jayesh Raydev
Jayesh Raydev
Jayesh Raydev
Controller of Advanced Advertising
ITV

Jayesh Raydev

Controller of Advanced Advertising, ITV

Jay joined ITV 4 years ago to drive the rollout of Planet V, ITV’s own programmatic platform, and more recently, drive all aspects of digital revenue growth and NPD under AdLabs, ITV’s home of innovation. Notable recent innovations include Retail Match, ITV’s partnership with Tesco and Boots, alongside a host soon to be announced commerce innovations. Prior to ITV, Jay held numerous ad-tech roles, most notably at Videology, where he led Brand Solutions, after starting his career with an 18-year stint at MediaCom. Jay also sits on the leadership committee of Media For All. Now with more than 1000 members, MEFA was established to help recruit, retain, and develop Black, Asian, and ethnic minority talent in the UK media industry. 

Moderator

Clare Delaney
Clare Delaney
Clare Delaney
Data and Commerce Leader & Mentor
BLOOM

Clare Delaney

Data and Commerce Leader & Mentor, BLOOM

13.00 – 14.00

NETWORKING BREAK & 121 MEETINGS

14.00 – 14.20

Creativity through the customer journey & OOH

KEYNOTE

14.20 – 14.50

Collaboration WoW: How Retail Media means new ways of working

PANEL

Speakers

Paul Stafford
Paul Stafford
Paul Stafford
Head Of Retail Media
SUPERDRUG

Paul Stafford

Head Of Retail Media, SUPERDRUG

Greg Deacon
Greg Deacon
Greg Deacon
VP of Retail Media, Groups & Business Development
SNAPPY SHOPPER

Greg Deacon

VP of Retail Media, Groups & Business Development, SNAPPY SHOPPER

Greg Deacon is the Vice President of Media at Snappy Shopper, a platform redefining retail convenience. He leads Snappy Ads and third-party logistics collaborations, driving growth through strategic audience partnerships and innovative solutions.

Greg specialises in leveraging data-driven insights to create impactful campaigns for brands and retailers, cementing Snappy Shopper’s position as a leader in the convenience and hospitality sectors. With a passion for innovation and collaboration, Greg is committed to empowering businesses to connect with their audiences effectively, ensuring they thrive in an ever-changing marketplace.

14.50 – 15.10

Supercharging Retail Media through Collaboration

Retail Media’s evolution demands new ways of collaboration between brands and retailers, shifting from traditional supplier-customer dynamics to partnerships that are both suppliers and customers of each other. Dean Harris, Head of Co-op Media Network, will explore three strategies to supercharge growth:

  • Leveraging retail media as a marketing catalyst,
  • Breaking down silos for seamless integration, and
  • Fostering early collaboration for stronger campaigns.

KEYNOTE PRESENTATION

Speaker

Dean Harris
Dean Harris
Dean Harris
Head of Co-op Media Network
CO-OP

Dean Harris

Head of Co-op Media Network, CO-OP

A dynamic marketing leader with over 15 years of experience spanning B2B and B2C markets, Dean has previously held roles in advertising, loyalty, CRM, trade planning, media planning and customer strategy.

Dean’s career started in advertising, working at McCann Erickson across their global B2B client portfolio. Now at Co-op, Dean has spent more than a decade driving the performance of Co-op’s grocery and life services businesses in a variety of customer & commercial functions.

As Head of Co-op Media Network, Dean is responsible for growing Co-op’s convenience-focused media business.

(7) Dean Harris | LinkedIn

15.10 – 15.30

Industry Innovation Spotlight

CASE STUDY

15.30 – 15.50

Industry Innovation Spotlight

CASE STUDY

15.50 – 16.00

Conference Chair Closing

16.00 – 17.00

COFFEE, DRINKS & CANAPÉS

17.00

RETAIL MEDIAX AWARDS

(please note this event requires a separate ticket for entry)

Retail MediaX Stream 2 – Impact & Performance

Sponsored by
8.30 – 9.25

Morning Registration

09.25 – 9.30

Conference Chair Opening

09.30 – 9.50

The Retail Media Powerhouse: Accelerating Omni Channel Ambitions

PLENARY KEYNOTE

9.50 – 10.20

Optimising Retail Media Networks at Scale

PLENARY KEYNOTE

10.20 – 10.40

Standing Out From The Crowd

PLENARY KEYNOTE

10.40 – 11.00

Industry Landscape & European Report 2025 Findings

PLENARY PANEL

11.00 – 11.50

NETWORKING BREAK & 121 MEETINGS

11.50 – 12.00

Which Metrics really matter in Retail Media?

KEYNOTE PRESENTATION

12.10 – 12:30

Mastering Incrementality: Using iROAS as your Key Metric for Impact

PRESENTATION

12.30 – 13.00

Impact and Performance: What Brands from Retail Media?

As the retail media landscape continues to mature, the retailer mindset needs to shift to think more like traditional publishers. But what do brands want from this new set up? What are their unique challenges and what are the solutions they are looking for? This panel brings together leading brand experts to discuss their pain points and what opportunities they are looking for retail media to drive reach, effectiveness and efficiency.

PANEL

Speakers

Rob Edwards
Rob Edwards
Rob Edwards
Head of Media & Digital
ARLA FOODS

Rob Edwards

Head of Media & Digital, ARLA FOODS

Guy Keeling
Guy Keeling
Guy Keeling
Vice President Global Digital Commerce
BARILLA GROUP

Guy Keeling

Vice President Global Digital Commerce, BARILLA GROUP

Marie-Clare Puffett
Marie-Clare Puffett
Marie-Clare Puffett
Industry Development & Insights Director
IAB EUROPE

Marie-Clare Puffett

Industry Development & Insights Director, IAB EUROPE

Marie-Clare is the Industry Development & Insights Director for IAB Europe. Marie-Clare has spent 10+ years in the digital advertising and marketing industry leading collaborative projects, research and events. She is tasked with driving IAB Europe’s industry initiatives including standardisation in Retail Media as well as owning the association’s industry research and insights outputs and roadmap.

13.00 – 14.00

NETWORKING BREAK & 121 MEETINGS

14.00 – 14.20

Activating and Amplifying your Brand: Creativity in Store

KEYNOTE PRESENTATION

14.20 – 14.50

Full Funnel Marketing: Retail Media Case Studies

PANEL

Speakers

Michelle Dainty
Michelle Dainty
Michelle Dainty
Head of Shopper & Display
PLADIS

Michelle Dainty

Head of Shopper & Display, PLADIS

Simon Swan
Simon Swan
Simon Swan
Director of Marketing and Media
KARO HEALTHCARE

Simon Swan

Director of Marketing and Media, KARO HEALTHCARE

14.50 – 15.10

TBD – Case Study by Rohlik Group

KEYNOTE PRESENTATION

Speaker

Christoph Nobis
Christoph Nobis
Christoph Nobis
Director of Retail Media
ROHLIK GROUP

Christoph Nobis

Director of Retail Media, ROHLIK GROUP

15.10 – 15.30

Industry Innovation Spotlight

CASE STUDY

15.30 – 15.50

Industry Innovation Spotlight

CASE STUDY

15.50 – 16.00

Conference Chair Closing

16.00 – 17.00

COFFEE, DRINKS & CANAPÉS

17.00

RETAIL MEDIAX AWARDS

(please note this event requires a separate ticket for entry)

Retail MediaX Stream 3 – Innovation & Technology

Stream 3 takes you on a journey to explore how cutting-edge technology and innovation are shaping the future of retail media. Discover the technologies that are transforming customer experience and empowering brands to connect with audiences in new and exciting ways

Sponsored by
8.30 – 9.25

Morning Registration

09.25 – 9.30

Conference Chair Opening

09.30 – 9.50

The Retail Media Powerhouse: Accelerating Omni Channel Ambitions

PLENARY KEYNOTE

9.50 – 10.20

Optimising Retail Media Networks at Scale

PLENARY KEYNOTE

10.20 – 10.40

Standing Out From The Crowd

PLENARY KEYNOTE

10.40 – 11.00

Industry Landscape & European Report 2025 Findings

PLENARY PANEL

11.00 – 11.50

NETWORKING BREAK & 121 MEETINGS

11.50 – 12.10

How the Retail Media Mix is Changing

KEYNOTE PRESENTATION

12.10 – 12:30

Future Trends

PRESENTATION

12.30 – 13.00

Creating your Retail Media Tech Stack

  • What are the tools and technologies required to create your retail media proposition?
13.00 – 14.00

NETWORKING BREAK & 121 MEETINGS

14.00 – 14.20

QCOMM: How Quick Delivery is Disrupting Retail Media

KEYNOTE PRESENTATION

14.20 – 14.50

The Devil is in the Detail: Aligning Teams, Aligning Incentives

Retail media networks (RMNs) have become an essential channel for brands looking to connect directly with consumers beyond the digital shopping space. However, success hinges on more than strategy—it’s about execution. From internal processes and sales techniques, to in store tech and staff training, this session will explore the practicalities of that it takes to deliver success retail media campaigns.

PANEL

Speakers

Jemma Haley
Jemma Haley
Jemma Haley
Partner & Business Lead – Retail Media & Supplier Insights
JOHN LEWIS PARTNERSHIP

Jemma Haley

Partner & Business Lead – Retail Media & Supplier Insights, JOHN LEWIS PARTNERSHIP

Jessica Cooke
Jessica Cooke
Jessica Cooke
Jessica Cooke, Director of Media and Loyalty
STONEGATE GROUP

Jessica Cooke

Jessica Cooke, Director of Media and Loyalty, STONEGATE GROUP

Jessica has spent 15 years in a range of commercial sales and marketing roles across magazines, consumer goods and retail. She started her career as an analyst at the Walt Disney Company before moving into consumer goods, setting up the shopper marketing function for Perrigo consumer healthcare, followed by 18 months as a national account manager. After her time with Perrigo, Jess moved to Tesco Media (dunnhumby), which enabled her to work across the wide spectrum of categories, including Fresh, Grocery, Nestle, and business development. She spent 7 great years building and innovating retail media solutions for her clients. This experience, and her MBA from UCL School of Management, enabled her to springboard into her new role as Director of Media & Loyalty at Stonegate Group (Slug & Lettuce, Be at One, Walkabout, and 4000 community pubs). Her responsibilities include building a retail-style media and loyalty network through the newly launched MiXR app and media platform. On top of the ‘day job’ in marketing strategy, Jess is passionate about advancing gender equality and DEI initiatives to ensure she creates a more inclusive culture anywhere she goes. 

14.50 – 15.10

Ocado Innovation: Delivering fast NPD with Retail Media

20 MINS KEYNOTE PRESENTATION

Speaker

Jack Johnson
Jack Johnson
Jack Johnson
Retail Media & Data Lead
OCADO

Jack Johnson

Retail Media & Data Lead, OCADO

15.10 – 15.30

Industry Innovation Spotlight

CASE STUDY

15.30 – 15.50

Industry Innovation Spotlight

CASE STUDY

15.50 – 16.00

Conference Chair Closing

16.00 – 17.00

COFFEE, DRINKS & CANAPÉS

17.00

RETAIL MEDIAX AWARDS

(please note this event requires a separate ticket for entry)