2025 Agenda
Retail Media Measurement, Inventory & Structure Success
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Retail MediaX Stream 1 – Creativity & Collaboration
Stream 1 unlocks the key drivers of retail media success – creativity and collaboration. Learn how these two forces are fuelling innovation in store and offsite to enable differentiation and boost sales in a growing retail media landscape.
Morning Registration
Conference Chair Opening
The Retail Media Powerhouse: Accelerating Omni Channel Ambitions
PLENARY KEYNOTE
Optimising Retail Media Networks at Scale
PLENARY KEYNOTE
Standing Out From The Crowd
PLENARY KEYNOTE
Industry Landscape & European Report 2025 Findings
PLENARY PANEL
NETWORKING BREAK & 121 MEETINGS
Unleashing the Power of Data to Unlock Growth and Customer Loyalty through Personalisation
KEYNOTE PRESENTATION
The Power of Creative in Retail Media
PRESENTATION
Speaker
THE VERY GROUP
Tom Goulden
Digital Trading, Insights and Analytics Director, THE VERY GROUP
Creativity: The Next Frontier for Retail Media
Creativity is the next horizon for retail media, from instore, outside of store, out of home to the digital shelf and anything else in between – how can retail media networks help brands tell their stories? From consumer to shopper, how do influence the path to purchase? And how does creativity, and the brand story, evolve from the platform to the store to create immersive brand activations?
PANEL
Speaker
ITV
Jayesh Raydev
Controller of Advanced Advertising, ITV
Jay joined ITV 4 years ago to drive the rollout of Planet V, ITV’s own programmatic platform, and more recently, drive all aspects of digital revenue growth and NPD under AdLabs, ITV’s home of innovation. Notable recent innovations include Retail Match, ITV’s partnership with Tesco and Boots, alongside a host soon to be announced commerce innovations. Prior to ITV, Jay held numerous ad-tech roles, most notably at Videology, where he led Brand Solutions, after starting his career with an 18-year stint at MediaCom. Jay also sits on the leadership committee of Media For All. Now with more than 1000 members, MEFA was established to help recruit, retain, and develop Black, Asian, and ethnic minority talent in the UK media industry.
Moderator
BLOOM
Clare Delaney
Data and Commerce Leader & Mentor, BLOOM
NETWORKING BREAK & 121 MEETINGS
Creativity through the customer journey & OOH
KEYNOTE
Collaboration WoW: How Retail Media means new ways of working
PANEL
Speakers
SUPERDRUG
Paul Stafford
Head Of Retail Media, SUPERDRUG
SNAPPY SHOPPER
Greg Deacon
VP of Retail Media, Groups & Business Development, SNAPPY SHOPPER
Greg Deacon is the Vice President of Media at Snappy Shopper, a platform redefining retail convenience. He leads Snappy Ads and third-party logistics collaborations, driving growth through strategic audience partnerships and innovative solutions.
Greg specialises in leveraging data-driven insights to create impactful campaigns for brands and retailers, cementing Snappy Shopper’s position as a leader in the convenience and hospitality sectors. With a passion for innovation and collaboration, Greg is committed to empowering businesses to connect with their audiences effectively, ensuring they thrive in an ever-changing marketplace.
Supercharging Retail Media through Collaboration
Retail Media’s evolution demands new ways of collaboration between brands and retailers, shifting from traditional supplier-customer dynamics to partnerships that are both suppliers and customers of each other. Dean Harris, Head of Co-op Media Network, will explore three strategies to supercharge growth:
- Leveraging retail media as a marketing catalyst,
- Breaking down silos for seamless integration, and
- Fostering early collaboration for stronger campaigns.
KEYNOTE PRESENTATION
Speaker
CO-OP
Dean Harris
Head of Co-op Media Network, CO-OP
A dynamic marketing leader with over 15 years of experience spanning B2B and B2C markets, Dean has previously held roles in advertising, loyalty, CRM, trade planning, media planning and customer strategy.
Dean’s career started in advertising, working at McCann Erickson across their global B2B client portfolio. Now at Co-op, Dean has spent more than a decade driving the performance of Co-op’s grocery and life services businesses in a variety of customer & commercial functions.
As Head of Co-op Media Network, Dean is responsible for growing Co-op’s convenience-focused media business.
Industry Innovation Spotlight
CASE STUDY
Industry Innovation Spotlight
CASE STUDY
Conference Chair Closing
COFFEE, DRINKS & CANAPÉS
RETAIL MEDIAX AWARDS
(please note this event requires a separate ticket for entry)
Retail MediaX Stream 2 – Impact & Performance
Stream 2 dives deep into the metrics that define success. Uncover how leading brands and retailers are effectively building brand awareness and executing full-funnel campaigns. Gain valuable insights into measurement techniques that drive outstanding performance.
Morning Registration
Conference Chair Opening
The Retail Media Powerhouse: Accelerating Omni Channel Ambitions
PLENARY KEYNOTE
Optimising Retail Media Networks at Scale
PLENARY KEYNOTE
Standing Out From The Crowd
PLENARY KEYNOTE
Industry Landscape & European Report 2025 Findings
PLENARY PANEL
NETWORKING BREAK & 121 MEETINGS
Which Metrics really matter in Retail Media?
KEYNOTE PRESENTATION
Mastering Incrementality: Using iROAS as your Key Metric for Impact
PRESENTATION
Impact and Performance: What Brands from Retail Media?
As the retail media landscape continues to mature, the retailer mindset needs to shift to think more like traditional publishers. But what do brands want from this new set up? What are their unique challenges and what are the solutions they are looking for? This panel brings together leading brand experts to discuss their pain points and what opportunities they are looking for retail media to drive reach, effectiveness and efficiency.
PANEL
Speakers
ARLA FOODS
Rob Edwards
Head of Media & Digital, ARLA FOODS
BARILLA GROUP
Guy Keeling
Vice President Global Digital Commerce, BARILLA GROUP
IAB EUROPE
Marie-Clare Puffett
Industry Development & Insights Director, IAB EUROPE
Marie-Clare is the Industry Development & Insights Director for IAB Europe. Marie-Clare has spent 10+ years in the digital advertising and marketing industry leading collaborative projects, research and events. She is tasked with driving IAB Europe’s industry initiatives including standardisation in Retail Media as well as owning the association’s industry research and insights outputs and roadmap.
NETWORKING BREAK & 121 MEETINGS
Activating and Amplifying your Brand: Creativity in Store
KEYNOTE PRESENTATION
Full Funnel Marketing: Retail Media Case Studies
PANEL
Speakers
PLADIS
Michelle Dainty
Head of Shopper & Display, PLADIS
KARO HEALTHCARE
Simon Swan
Director of Marketing and Media, KARO HEALTHCARE
TBD – Case Study by Rohlik Group
KEYNOTE PRESENTATION
Speaker
ROHLIK GROUP
Christoph Nobis
Director of Retail Media, ROHLIK GROUP
Industry Innovation Spotlight
CASE STUDY
Industry Innovation Spotlight
CASE STUDY
Conference Chair Closing
COFFEE, DRINKS & CANAPÉS
RETAIL MEDIAX AWARDS
(please note this event requires a separate ticket for entry)
Retail MediaX Stream 3 – Innovation & Technology
Stream 3 takes you on a journey to explore how cutting-edge technology and innovation are shaping the future of retail media. Discover the technologies that are transforming customer experience and empowering brands to connect with audiences in new and exciting ways
Morning Registration
Conference Chair Opening
The Retail Media Powerhouse: Accelerating Omni Channel Ambitions
PLENARY KEYNOTE
Optimising Retail Media Networks at Scale
PLENARY KEYNOTE
Standing Out From The Crowd
PLENARY KEYNOTE
Industry Landscape & European Report 2025 Findings
PLENARY PANEL
NETWORKING BREAK & 121 MEETINGS
How the Retail Media Mix is Changing
KEYNOTE PRESENTATION
Future Trends
PRESENTATION
Creating your Retail Media Tech Stack
- What are the tools and technologies required to create your retail media proposition?
NETWORKING BREAK & 121 MEETINGS
QCOMM: How Quick Delivery is Disrupting Retail Media
KEYNOTE PRESENTATION
The Devil is in the Detail: Aligning Teams, Aligning Incentives
Retail media networks (RMNs) have become an essential channel for brands looking to connect directly with consumers beyond the digital shopping space. However, success hinges on more than strategy—it’s about execution. From internal processes and sales techniques, to in store tech and staff training, this session will explore the practicalities of that it takes to deliver success retail media campaigns.
PANEL
Speakers
JOHN LEWIS PARTNERSHIP
Jemma Haley
Partner & Business Lead – Retail Media & Supplier Insights, JOHN LEWIS PARTNERSHIP
STONEGATE GROUP
Jessica Cooke
Jessica Cooke, Director of Media and Loyalty, STONEGATE GROUP
Jessica has spent 15 years in a range of commercial sales and marketing roles across magazines, consumer goods and retail. She started her career as an analyst at the Walt Disney Company before moving into consumer goods, setting up the shopper marketing function for Perrigo consumer healthcare, followed by 18 months as a national account manager. After her time with Perrigo, Jess moved to Tesco Media (dunnhumby), which enabled her to work across the wide spectrum of categories, including Fresh, Grocery, Nestle, and business development. She spent 7 great years building and innovating retail media solutions for her clients. This experience, and her MBA from UCL School of Management, enabled her to springboard into her new role as Director of Media & Loyalty at Stonegate Group (Slug & Lettuce, Be at One, Walkabout, and 4000 community pubs). Her responsibilities include building a retail-style media and loyalty network through the newly launched MiXR app and media platform. On top of the ‘day job’ in marketing strategy, Jess is passionate about advancing gender equality and DEI initiatives to ensure she creates a more inclusive culture anywhere she goes.
Ocado Innovation: Delivering fast NPD with Retail Media
20 MINS KEYNOTE PRESENTATION
Speaker
OCADO
Jack Johnson
Retail Media & Data Lead, OCADO
Industry Innovation Spotlight
CASE STUDY
Industry Innovation Spotlight
CASE STUDY