2025 Agenda
Retail Media Measurement, Inventory & Structure Success
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Retail MediaX Stream 1 – Creativity & Collaboration
Stream 1 unlocks the key drivers of retail media success – creativity and collaboration. Learn how these two forces are fuelling innovation in store and offsite to enable differentiation and boost sales in a growing retail media landscape.
Morning Registration
Conference Chair Opening
The Retail Media Powerhouse: Accelerating Omni Channel Ambitions
PLENARY KEYNOTE
Optimising Retail Media Networks at Scale
PLENARY KEYNOTE
Standing Out From The Crowd
PLENARY KEYNOTE
Industry Landscape & European Report 2025 Findings
PLENARY PANEL
NETWORKING BREAK & 121 MEETINGS
Unleashing the Power of Data to Unlock Growth and Customer Loyalty through Personalisation
KEYNOTE PRESENTATION
The Power of Creative in Retail Media
PRESENTATION
Speaker


THE VERY GROUP

Tom Goulden
Digital Trading, Insights and Analytics Director, THE VERY GROUP
Creativity: The Next Frontier for Retail Media
Creativity is the next horizon for retail media, from in-store, outside of store, out of home to the digital shelf and anything else in between – how can retail media networks help brands tell their stories? From consumer to shopper, how do you influence the path to purchase, getting the right message to the right people? And how does personalisation, and the brand story, evolve from the platform to the store to create immersive brand activations and ensure relevance across the customer journey?
PANEL
Speakers


ITV

Jayesh Raydev
Controller of Advanced Advertising, ITV
Jay joined ITV 4 years ago to drive the rollout of Planet V, ITV’s own programmatic platform, and more recently, drive all aspects of digital revenue growth and NPD under AdLabs, ITV’s home of innovation. Notable recent innovations include Retail Match, ITV’s partnership with Tesco and Boots, alongside a host soon to be announced commerce innovations. Prior to ITV, Jay held numerous ad-tech roles, most notably at Videology, where he led Brand Solutions, after starting his career with an 18-year stint at MediaCom. Jay also sits on the leadership committee of Media For All. Now with more than 1000 members, MEFA was established to help recruit, retain, and develop Black, Asian, and ethnic minority talent in the UK media industry.


MEDIARITHMICS

Jean-Vincent Chardon
VP Sales, MEDIARITHMICS
After years leading EMEA expansion efforts for established and up-and-coming American digital companies spanning AdTech, MarTech, mobile apps and gaming, including Microsoft, Tapjoy or TUNE / Branch, Jean-Vincent joined mediarithmics in London in 2022 to lead international sales. With a focus on EMEA-based retailers / marketplaces as well as media / broadcasters like Adevinta, Channel 4, or Decathlon adapt to the ever-changing privacy and technology landscape, whilst future-proofing their business with data (first party and more)
Moderator


BLOOM

Clare Delaney
Data and Commerce Leader & Mentor, BLOOM
NETWORKING BREAK & 121 MEETINGS
Creativity through the customer journey & OOH
KEYNOTE
Collaboration WoW: How Retail Media means new ways of working
PANEL
Speakers


SUPERDRUG

Paul Stafford
Head Of Retail Media, SUPERDRUG


SNAPPY SHOPPER

Greg Deacon
VP of Retail Media, Groups & Business Development, SNAPPY SHOPPER
Greg Deacon is the Vice President of Media at Snappy Shopper, a platform redefining retail convenience. He leads Snappy Ads and third-party logistics collaborations, driving growth through strategic audience partnerships and innovative solutions.
Greg specialises in leveraging data-driven insights to create impactful campaigns for brands and retailers, cementing Snappy Shopper’s position as a leader in the convenience and hospitality sectors. With a passion for innovation and collaboration, Greg is committed to empowering businesses to connect with their audiences effectively, ensuring they thrive in an ever-changing marketplace.


ZITCHA

Troy Townsend
Co-Founder & CEO, ZITCHA
Troy Townsend, a seasoned entrepreneur, is renowned for his visionary leadership and innovation in the retail media landscape. His journey began with the founding of Tiger Pistol, a pioneering social ads platform that achieved a successful sale of its US arm. Building on this success, Troy co-founded Zitcha and established the world’s first Unified Retail Media Platform and is reshaping retail advertising.
Under Troy’s guidance, Zitcha has experienced rapid growth, attracting a diverse portfolio of notable clients, including Coles Liquor Group, Coles Grocery, Endeavour Group, The Warehouse Group, Village Cinemas, Adore Beauty, and global brands like Leroy Merlin, Ocado Retail and Axonet. Troy’s strong relationship-building skills have fostered partnerships with industry leaders such as Meta, Google, The Trade Desk, and Broadsign.
Zitcha’s innovative approach has garnered significant attention, securing substantial funding with OIF Ventures and VMG partners as investors.
Troy’s success is deeply rooted in Zitcha’s transformative impact on the retail media industry, as the company continues to redefine the landscape under his leadership.
Supercharging Retail Media through Collaboration
Retail Media’s evolution demands new ways of collaboration between brands and retailers, shifting from traditional supplier-customer dynamics to partnerships that are both suppliers and customers of each other. Dean Harris, Head of Co-op Media Network, will explore three strategies to supercharge growth:
- Leveraging retail media as a marketing catalyst,
- Breaking down silos for seamless integration, and
- Fostering early collaboration for stronger campaigns.
KEYNOTE PRESENTATION
Speaker


CO-OP

Dean Harris
Head of Co-op Media Network, CO-OP
A dynamic marketing leader with over 15 years of experience spanning B2B and B2C markets, Dean has previously held roles in advertising, loyalty, CRM, trade planning, media planning and customer strategy.
Dean’s career started in advertising, working at McCann Erickson across their global B2B client portfolio. Now at Co-op, Dean has spent more than a decade driving the performance of Co-op’s grocery and life services businesses in a variety of customer & commercial functions.
As Head of Co-op Media Network, Dean is responsible for growing Co-op’s convenience-focused media business.
Industry Innovation Spotlight
CASE STUDY
Industry Innovation Spotlight
CASE STUDY
Conference Chair Closing
COFFEE, DRINKS & CANAPÉS
RETAIL MEDIAX AWARDS
(please note this event requires a separate ticket for entry)
Retail MediaX Stream 2 – Impact & Performance
Stream 2 dives deep into the metrics that define success. Uncover how leading brands and retailers are effectively building brand awareness and executing full-funnel campaigns. Gain valuable insights into measurement techniques that drive outstanding performance.
Morning Registration
Conference Chair Opening
The Retail Media Powerhouse: Accelerating Omni Channel Ambitions
PLENARY KEYNOTE
Optimising Retail Media Networks at Scale
PLENARY KEYNOTE
Standing Out From The Crowd
PLENARY KEYNOTE
Industry Landscape & European Report 2025 Findings
PLENARY PANEL
NETWORKING BREAK & 121 MEETINGS
Which Metrics really matter in Retail Media?
KEYNOTE PRESENTATION
Mastering Incrementality: Using iROAS as your Key Metric for Impact
PRESENTATION
Impact and Performance: What Brands from Retail Media?
As the retail media landscape continues to mature, the retailer mindset needs to shift to think more like traditional publishers. But what do brands want from this new set up? What are their unique challenges and what are the solutions they are looking for? This panel brings together leading brand experts to discuss their pain points and what opportunities they are looking for retail media to drive reach, effectiveness and efficiency.
PANEL
Speakers


ARLA FOODS

Rob Edwards
Head of Media & Digital, ARLA FOODS


BARILLA GROUP

Guy Keeling
Vice President Global Digital Commerce, BARILLA GROUP


IAB EUROPE

Marie-Clare Puffett
Industry Development & Insights Director, IAB EUROPE
Marie-Clare is the Industry Development & Insights Director for IAB Europe. Marie-Clare has spent 10+ years in the digital advertising and marketing industry leading collaborative projects, research and events. She is tasked with driving IAB Europe’s industry initiatives including standardisation in Retail Media as well as owning the association’s industry research and insights outputs and roadmap.
NETWORKING BREAK & 121 MEETINGS
Activating and Amplifying your Brand: Creativity in Store
KEYNOTE PRESENTATION
Full Funnel Marketing: Retail Media Case Studies
PANEL
Speakers


PLADIS

Michelle Dainty
Head of Shopper & Display, PLADIS


KARO HEALTHCARE

Simon Swan
Director of Marketing and Media, KARO HEALTHCARE


SOVENDUS

Peter Smith
Managing Director UK, SOVENDUS
TBD – Case Study by Rohlik Group
KEYNOTE PRESENTATION
Speaker


ROHLIK GROUP

Christoph Nobis
Director of Retail Media, ROHLIK GROUP
Industry Innovation Spotlight
CASE STUDY
Industry Innovation Spotlight
CASE STUDY
Conference Chair Closing
COFFEE, DRINKS & CANAPÉS
RETAIL MEDIAX AWARDS
(please note this event requires a separate ticket for entry)
Retail MediaX Stream 3 – Innovation & Technology
Stream 3 takes you on a journey to explore how cutting-edge technology and innovation are shaping the future of retail media. Discover the technologies that are transforming customer experience and empowering brands to connect with audiences in new and exciting ways
Morning Registration
Conference Chair Opening
The Retail Media Powerhouse: Accelerating Omni Channel Ambitions
PLENARY KEYNOTE
Optimising Retail Media Networks at Scale
PLENARY KEYNOTE
Standing Out From The Crowd
PLENARY KEYNOTE
Industry Landscape & European Report 2025 Findings
PLENARY PANEL
NETWORKING BREAK & 121 MEETINGS
How the Retail Media Mix is Changing
KEYNOTE PRESENTATION
Future Trends
PRESENTATION
Creating your Retail Media Tech Stack
- What are the tools and technologies required to create your retail media proposition?
NETWORKING BREAK & 121 MEETINGS
QCOMM: How Quick Delivery is Disrupting Retail Media
KEYNOTE PRESENTATION
The Devil is in the Detail: Aligning Teams, Aligning Incentives
Retail media networks (RMNs) have become an essential channel for brands looking to connect directly with consumers beyond the digital shopping space. However, success hinges on more than strategy—it’s about execution. From internal processes and sales techniques, to in store tech and staff training, this session will explore the practicalities of that it takes to deliver success retail media campaigns.
PANEL
Speakers


JOHN LEWIS PARTNERSHIP

Jemma Haley
Partner & Business Lead – Retail Media & Supplier Insights, JOHN LEWIS PARTNERSHIP


STONEGATE GROUP

Jessica Cooke
Jessica Cooke, Director of Media and Loyalty, STONEGATE GROUP
Jessica has spent 15 years in a range of commercial sales and marketing roles across magazines, consumer goods and retail. She started her career as an analyst at the Walt Disney Company before moving into consumer goods, setting up the shopper marketing function for Perrigo consumer healthcare, followed by 18 months as a national account manager. After her time with Perrigo, Jess moved to Tesco Media (dunnhumby), which enabled her to work across the wide spectrum of categories, including Fresh, Grocery, Nestle, and business development. She spent 7 great years building and innovating retail media solutions for her clients. This experience, and her MBA from UCL School of Management, enabled her to springboard into her new role as Director of Media & Loyalty at Stonegate Group (Slug & Lettuce, Be at One, Walkabout, and 4000 community pubs). Her responsibilities include building a retail-style media and loyalty network through the newly launched MiXR app and media platform. On top of the ‘day job’ in marketing strategy, Jess is passionate about advancing gender equality and DEI initiatives to ensure she creates a more inclusive culture anywhere she goes.
Ocado Innovation: Delivering fast NPD with Retail Media
20 MINS KEYNOTE PRESENTATION
Speaker


OCADO

Jack Johnson
Head of Retail Media & Data, OCADO
A retail and data expert with a background in creating customer centric data and advertising solutions with some of the largest players in the FMCG industry. Currently leading the Ocado Ads Retail Media Network, overseeing all aspects of its operation and strategy. Jack has had extensive experience in retail media, data monetisation, and customer insights, gained through a variety of roles at Circana, Ocado and Dunnhumby. Jack has a passion for building high-performing teams, fostering strong stakeholder relationships, and navigating complex business challenges, as well as leveraging data and technology to help transform the retail landscape and deliver exceptional customer experiences.
Industry Innovation Spotlight
CASE STUDY
Industry Innovation Spotlight
CASE STUDY