Retail MediaX New York 2026
Full Agenda
Thursday, 12 November 2026
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08:00–09:00
Breakfast & Registration
Coffee, carbs and conversation to set up the day's learning and networking!
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09:00–09:05
Welcome Remarks & Opening Comments
Brief introduction, context and how to make the most of the day.
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09:05–09:25
The Joy Dividend: Rehumanizing Retail
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09:25–09:45
The Future of Consumer Engagement & The Fight for Attention
This opening panel session will dive into the fight for consume attention, focusing on how to measure success, create meaningful experiences and prepare for the next decade of commerce.
- Ian RankinVP of Commercial Transformation, WHSmith North America
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09:45–09:50
Interactive Discussion/Audience Q&A
A fast-paced interview and interactive audience discussion with our opening keynote speakers, exploring the biggest opportunities and disruptions shaping commerce.
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09:50–10:10
Challenging the Status Quo
A conversation on how nimble brands are rethinking the omnichannel journey and connecting with today's shoppers.
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10:10–10:30
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10:30–11:05
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11:05–12:05
1-2-1 Meetings and Networking Hour
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12:05–12:25
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12:25–12:50
The Future of Personalization + Agentic Commerce
As AI agents become active participants in shopping journeys, brands must rethink personalization beyond recommendations. This panel dives into the ways agentic commerce will reshape search, discovery, merchandising and customer relationships.
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12:50–13:00
Interactive Discussion/Audience Q&A
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13:00–14:00
Networking Lunch & 1-2-1 meetings
More fuel and networking!
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14:00–14:20
From Data to Decisions
Data overload is paralyzing decision-making across organizations. Learn how to turn insights into action, channeling the power of first-party data and predictive intelligence to help brands and retailers make faster, smarter business decisions across the commerce ecosystem.
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14:20–14:45
The Next Frontier of In-Store Media: Connecting the Physical Store
As retail media continues to expand beyond digital channels, the store is becoming a critical touchpoint for brand engagement and measurable media activation. Industry leaders share how they're integrating in-store media into broader omnichannel strategies to drive shopper engagement, improve measurement and create new revenue opportunities.
- Kroger Precision Marketing/84.51
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14:45–14:55
Interactive Discussion/Audience Q&A
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14:55–15:20
Lessons in Leadership & Building Cultures of Innovation
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15:20–15:45
Performance x Brand Building: Measurement Beyond the Last Click
As commerce media matures, success can no longer be measured by conversions alone. This panel will discuss incrementality, attention, brand impact and the next generation of measurement frameworks.
- Marlow NickellCo-founder and CEO, GroceryTV
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15:45–15:55
Interactive Discussion/Audience Q&A
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15:55–16:15
Breaking into Brand Budgets: Behind the Scenes with Kroger and YouTube
Video, creators, streaming platforms and retail media are rapidly converging. This session will dig into how content-driven commerce is reshaping consumer engagement and accelerating purchase decisions.
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16:15–16:35
What Will Matter Most by 2030?
Consumer expectations are evolving faster than ever. Learn how leading brands and retailers are balancing innovation, commerce, media and customer experience to drive sustainable growth in an increasingly fragmented marketplace.
- Swati BothraSenior Director Retail Media and Digital Marketing, BJ’s Wholesale Club
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16:35–16:40
Closing Remarks & Thank You
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16:40–17:30
Cocktail Reception & Networking
A chance to reflect on the day's learning and inspirations with a well deserved cocktail/mocktail.






