Full Agenda

Thursday, 12 November 2026

1. 07:30–08:55

   Breakfast & Registration

   Coffee, carbs and conversation to set up the day's learning and networking!

2. 07:45–08:45

   Runs alongside Breakfast & Registration

   Breakfast BriefingInvitation only

   The Alliance for Audited Media Breakfast at Retail MediaX USA: Can Commerce Media Prove Incrementality?

   Join us for an invite-only breakfast to take a behind the scenes look at incrementality.

   Brands want evidence that retail media drives incremental sales, but measurement approaches vary across networks. Learn how transparency, disclosure and third-party validation can help drive growth while moving the industry toward trusted, scalable standards.

   • Kristina MeinigVice President, Market Development, Alliance for Audited Media
   • Scott CunninghamFractional Chief Product Officer, Alliance for Audited Media

   Invitation only. You can apply for a place during registration.

   Apply for a place when you register →

   Learn more about the Alliance for Audited Media →
3. 09:00–09:05
   Chair

   Welcome Remarks & Opening Comments

   Brief introduction, context and how to make the most of the day.

   • Jessie DowdAward-Winning Journalist | 2026 RETHINK Top Retail Expert
4. 09:05–09:25
   Keynote

   The Joy Dividend: Rehumanizing Retail

   • Hamutal "Tula" SchieberFounder & CEO, Author of The Joy Dividend, SCHIEBER RESEARCH
5. 09:25–09:45
   Keynote

   Challenging the Status Quo

   A conversation on how nimble brands are rethinking the omnichannel journey and connecting with today's shoppers.

   • Cristina MarinucciChief Commercial Officer, Righteous Felon Craft Jerky
   • Ian JindalEditor-In-Chief, RETAILX
6. 09:45–09:55

   Interactive Discussion/Audience Q&A

   A fast-paced interactive audience discussion with our speakers, exploring the biggest opportunities and disruptions shaping commerce.

7. 09:55–10:15

   The Intelligent Commerce Stack

   How AI, marketplaces and connected commerce platforms are enabling brands and retailers to scale faster, unlock new revenue opportunities and create more intelligent customer experiences.

   • Darius MeadonCMO, Mirakl

   Headline Sponsor

   
8. 10:15–10:40
   Panel

   The Future of Consumer Engagement & The Fight for Attention

   This opening panel session will dive into the fight for consume attention, focusing on how to measure success, create meaningful experiences and prepare for the next decade of commerce.

   • Aaron GallagherManaging Director, Head of Sales, KINECTIVE MEDIA BY UNITED AIRLINES
   • Lauren GriewskiChief Growth Officer, CHASE MEDIA SOLUTIONS
   • Ian RankinVP, Commercial Transformation, WHSMITH NORTH AMERICA
   • Jessie DowdAward-Winning Journalist | 2026 RETHINK Top Retail Expert
   • Anthony RotioCo-Founder and Co-CEO, GROWTHLOOP

   Panel Sponsor

   
9. 10:40–10:50

   Interactive Discussion/Audience Q&A

10. 10:50–11:50
    1-2-1 Meetings

    1-2-1 Meetings and Networking Hour

11. 11:50–12:10

    Commerce Without Friction

    Explore how connected technology, AI and data are removing barriers between discovery, consideration and purchase to create more seamless shopping experiences.

    • Jay WrightGlobal Head of Consulting, ADVENDIO

    Keynote Sponsor

    
12. 12:10–12:45
    Panel

    The Retail Media Landscape

    Retail media has entered its next phase. Industry leaders will discuss market maturity, network consolidation, measurement, retailer expectations and where the greatest opportunities for growth lie over the next five years.

    • Colin LewisFounder, COMMERCE MEDIA WORKS
    • Paul LentzExecutive Director & Head of Strategic Development, CVS MEDIA EXCHANGE
    • Shock ToremSVP of Media Solutions, VESTCOM
    • Derek HoudyshellVP Retail Media - Americas & Europe, OSMOS

    Panel Sponsors

    
13. 12:45–13:10
    Panel

    The Future of Personalization + Agentic Commerce

    As AI agents become active participants in shopping journeys, brands must rethink personalization beyond recommendations. This panel dives into the ways agentic commerce will reshape search, discovery, merchandising and customer relationships.

    • Cornell PinedaDirector of Product, Onsite Search and Personalization, The Estée Lauder Companies Inc.
    • Arthur SylvestreVP Digital Commerce, DANONE NORTH AMERICA
    • Vana GhazarianHead of Global Marketing, INTEL CORP.
    • Gabi ViljoenCo-Host, COFFEE, COMMERCE & CABERNET PODCAST
14. 13:10–13:20

    Interactive Discussion/Audience Q&A

15. 13:20–14:20
    1-2-1 Meetings

    Networking Lunch & 1-2-1 meetings

    More fuel and networking!

16. 14:20–14:40

    From Data to Decisions

    Data overload is paralyzing decision-making across organizations. Learn how to turn insights into action, channeling the power of first-party data and predictive intelligence to help brands and retailers make faster, smarter business decisions across the commerce ecosystem.

    Keynote Sponsor

    
17. 14:40–15:05
    Panel

    The Next Frontier of In-Store Media: Connecting the Physical Store

    As retail media continues to expand beyond digital channels, the store is becoming a critical touchpoint for brand engagement and measurable media activation. Industry leaders share how they're integrating in-store media into broader omnichannel strategies to drive shopper engagement, improve measurement and create new revenue opportunities.

    • Tom LimongelloHost, THE MIDDLEMEN PODCAST
    • Molly HjelmCorporate Vice President, Head of Retail Media, ACE HARDWARE
    • Kathryn MazzaChief Growth Officer, BARROWS CONNECTED STORE
    • Shannon HartmannVP, Strategy & Activation, Kroger Precision Marketing
    • Kylissa WardSr Director Monetization & GTM, DICK'S MEDIA, DICK'S SPORTING GOODS

    Panel Sponsor

    
18. 15:05–15:15

    Interactive Discussion/Audience Q&A

19. 15:15–15:35
    Fireside

    The Mind-Shift Macro-Dose

    • Melissa GonzalezPrincipal & Founder, Mg2
    • Jean-Pierre LacroixPresident and Chief Strategy Officer, SLD
20. 15:35–16:00
    Panel

    Performance x Brand Building: Measurement Beyond the Last Click

    As commerce media matures, success can no longer be measured by conversions alone. This panel will discuss incrementality, attention, brand impact and the next generation of measurement frameworks.

    • Meera PatelSenior Director, Global Commercial Advance Analytics, MARS
    • Katie DaleoGeneral Manager of CPG Ads, DOORDASH
    • Luis Spencer FreitasHead of Marketing and Innovation, LVMH AMERICAS
    • Dominick MiserandinoCEO, RTM Nexus
    • Marlow NickellCo-Founder & CEO, Grocery TV

    Panel Sponsor

    
21. 16:00–16:10

    Interactive Discussion/Audience Q&A

22. 16:10–16:30
    Panel

    Breaking into Brand Budgets: Behind the Scenes with Kroger and YouTube

    Video, creators, streaming platforms and retail media are rapidly converging. This session will dig into how content-driven commerce is reshaping consumer engagement and accelerating purchase decisions.

    • Collin ColburnVice President, Commerce & Retail Media, IAB
    • Molly RyanVP, Client Success & Partnerships, Kroger Precision Marketing, 84.51°
23. 16:30–16:55
    Panel

    What Will Matter Most by 2030?

    Consumer expectations are evolving faster than ever. Learn how leading brands and retailers are balancing innovation, commerce, media and customer experience to drive sustainable growth in an increasingly fragmented marketplace.

    • Andrene Dos AnjosRetail Media Manager, North America, FGF BRANDS
    • Swati BothraSr. Director Retail Media & Digital Marketing, BJ'S WHOLESALE CLUB
    • Meredith WaltmanGeneral Manager, IPSY Marketing Solutions
24. 16:55–17:00

    Closing Remarks & Thank You

    • Ian JindalEditor-In-Chief, RETAILX
    • Jessie DowdAward-Winning Journalist | 2026 RETHINK Top Retail Expert
25. 17:00–18:00

    Cocktail Reception & Networking

    A chance to reflect on the day's learning and inspirations with a well deserved cocktail/mocktail.