Full Agenda

Thursday, 12 November 2026

1. 08:00–09:00

   Breakfast & Registration

   Coffee, carbs and conversation to set up the day's learning and networking!

2. 09:00–09:05
   Chair

   Welcome Remarks & Opening Comments

   Brief introduction, context and how to make the most of the day.

   • Jessie DowdIndependent Journalist & Retail Expert
3. 09:05–09:25
   Keynote

   The Joy Dividend: Rehumanizing Retail

   • Hamutal "Tula" SchieberFounder & CEO, Author of The Joy Dividend, Schieber Research
4. 09:25–09:40
   Keynote

   Winning the Next Era of Brand Growth

   Consumer expectations are evolving faster than ever. Learn how leading brands are balancing innovation, commerce, media and customer experience to drive sustainable growth in an increasingly fragmented marketplace.

5. 09:40–09:50

   Keynote Conversation: What Will Matter Most by 2030?

   A fast-paced interview and interactive audience discussion with our opening keynote speakers, exploring the biggest opportunities and disruptions shaping commerce.

6. 09:50–10:10
   Keynote

   Think Blink: Designing the Next Generation of Retail Experiences

   A conversation on how consumer behavior, design thinking and rapid technological change are reshaping the physical and digital shopping journey.

7. 10:10–10:30

   The Intelligent Commerce Stack

   How AI, marketplaces and connected commerce platforms are enabling brands and retailers to scale faster, unlock new revenue opportunities and create more intelligent customer experiences.

8. 10:30–11:05
   Panel

   The Retail Media Landscape

   Retail media has entered its next phase. Industry leaders will discuss market maturity, network consolidation, measurement, retailer expectations and where the greatest opportunities for growth lie over the next five years.

   • Colin LewisChair, Retail Media X Conference
9. 11:05–12:05

   1-2-1 Meetings and Networking Hour

10. 12:05–12:25

    Commerce Without Friction

    Explore how connected technology, AI and data are removing barriers between discovery, consideration and purchase to create more seamless shopping experiences.

11. 12:25–12:50
    Panel

    The Future of Personalization + Agentic Commerce

    As AI agents become active participants in shopping journeys, brands must rethink personalization beyond recommendations. This panel dives into the ways agentic commerce will reshape search, discovery, merchandising and customer relationships.

    • Cornell PinedaDirector of Product, Onsite Search and Personalization, The EstéE Lauder Companies Inc.
    • Arthur SylvestreVP Digital Commerce, Danone North America
    • Vana GhazarianHead of Global Marketing, INTEL CORP.
12. 12:50–13:00

    Interactive Discussion/Audience Q&A

13. 13:00–14:00

    Networking Lunch & 1-2-1 meetings

    More fuel and networking!

14. 14:00–14:20

    From Data to Decisions

    Data overload is paralyzing decision-making across organizations. Learn how to turn insights into action, channeling the power of first-party data and predictive intelligence to help brands and retailers make faster, smarter business decisions across the commerce ecosystem.

15. 14:20–14:45
    Panel

    The Next Frontier of In-Store Media: Connecting the Physical Store

    As retail media continues to expand beyond digital channels, the store is becoming a critical touchpoint for brand engagement and measurable media activation. Industry leaders share how they're integrating in-store media into broader omnichannel strategies to drive shopper engagement, improve measurement and create new revenue opportunities.

    • Tom LimongelloHost of The Middlemen Podcast, The Middlemen Podcast
    • Molly HjelmCorporate Vice President, Head of Retail Media, Ace Hardware
16. 14:45–14:55

    Interactive Discussion/Audience Q&A

17. 14:55–15:20
    Panel

    Lessons in Leadership & Building Cultures of Innovation

    Retail and brand leaders will discuss the leadership mindsets, decision-making frameworks and people strategies needed to drive meaningful change in a rapidly evolving commerce landscape.

    • Andrene Dos AnjosRetail Media Manager, North America, FGF BRANDS
    • Melissa GonzalezPrincipal & Founder, Host of Retail Refined Podcast, Author of The Purpose Pivot, Mg2
18. 15:20–15:45
    Panel

    Performance x Brand Building: Measurement Beyond the Last Click

    As commerce media matures, success can no longer be measured by conversions alone. This panel will discuss incrementality, attention, brand impact and the next generation of measurement frameworks.

    • Meera PatelSenior Director, Global Commercial Advance Analytics, Mars
    • Katie DaleoGeneral Manager of CPG Ads, Doordash
    • Luis Spencer FreitasSenior Director, Digital Route to Consumer & Marketing Capabilities, MoëT Hennessy
19. 15:45–15:55

    Interactive Discussion/Audience Q&A

20. 15:55–16:15
    Panel

    Breaking into Brand Budgets: Behind the Scenes with Kroger and YouTube

    Video, creators, streaming platforms and retail media are rapidly converging. This session will dig into how content-driven commerce is reshaping consumer engagement and accelerating purchase decisions.

    • Collin ColburnVice President, Commerce & Retail Media, IAB
21. 16:15–16:35
    Keynote

    Closing Keynote: The Future Shopper

    This closing session will bring our day full circle back to the consumer, focusing on how brands will measure success, create meaningful experiences and prepare for the next decade of commerce.

22. 16:35–16:40

    Closing Remarks & Thank You

    • Ian JindalEditor-In-Chief, RetailX
    • Jessie DowdIndependent Journalist & Retail Expert
23. 16:40–17:30

    Cocktail Reception & Networking

    A chance to reflect on the day's learning and inspirations with a well deserved cocktail/mocktail.