CTV is no longer a separate, foreign channel, but thanks to digital connections and platforms, and the evolution of retail media, it's now within scope and a necessity for all D2C professionals. Now is the moment to broker a commercial mind-share between all the major players, from channel owners, agencies, platforms, tech providers with the brands and advertisers. This day is that conversation.

As the TV landscape rapidly evolves, brands and retailers are navigating a shift from traditional linear campaigns to a dynamic, data-rich ecosystem of Advanced TV. This opening session offers a high-level view of the macro trends shaping the future of television advertising—from one-size-fits-all broadcast to precision-targeted viewing. We'll demystify the key terms—CTV, OTT, Addressable, and Programmatic Linear—and explore how each format is reshaping audience reach, creative engagement, and performance measurement. The session will explore what’s working now, what’s gaining traction, and the barriers still holding back broader adoption and scale. We'll explore the power of contextual and emerging AI solutions, live streaming, and cultural moment advertising — and the unique opportunities they offer for brands and retailers. 

PRESENTATION

In today’s fragmented media landscape, leveraging data is the key to cutting through the noise and reaching the right consumers with precision. This session dives into how brands and retailers can harness first, second, and third-party data to plan and activate smarter TV campaigns across CTV and other Advanced TV environments. We’ll explore how behavioural insights and geo-targeting strategies are being used to deliver relevance at scale—whether it's aligning with consumer habits, location, or purchase intent.  Emerging trends like the integration of AI and machine learning are further amplifying these capabilities, enabling even more sophisticated audience segmentation and predictive analytics. The session will examine the growing intersection between TV and retail media—exploring  how brands can close the loop from impression to transaction through data collaboration and innovation.

 

PRESENTATION

CASE STUDY

As we launch our first Connected TV 2025 report, this expert panel will unpack the latest insights and explore the emerging media landscape of CTV, where every screen is a storefront, every impression is accountable, and every player must rethink how they create and capture value.

PANEL

TV advertising is no longer a passive viewing experience—it’s becoming a dynamic, two-way interaction. In this session, we’ll explore the creative frontier of Advanced TV, where formats like QR codes, voice-enabled ads, and dynamic creatives are transforming how brands engage viewers and drive action. As consumers increasingly expect seamless, personalised experiences on streaming platforms, we’ll examine how interactive and shoppable ads are bridging the gap between brand storytelling and instant commerce. 

PRESENTATION

PRESENTATION

Retail media is rapidly becoming a cornerstone of today's advertising, and CTV is the new frontier. This session will deep-dive into how broadcasters, brands, and retailers can harness the power of Connected TV to integrate their retail media strategies, drive unparalleled performance, and unlock new monetisation opportunities for their valuable first-party data

PANEL

TV advertising is a critical piece of a broader omni-channel brand strategy—interwoven with digital, retail media networks, social platforms, and in-store experiences. This session provides a playbook to design cross-platform TV campaigns that not only reach audiences across linear, CTV, addressable, and streaming but also seamlessly connects with wider marketing touchpoints and leverages data to drive engagement throughout the customer journey. 

 

CASE STUDY

Free Ad-Supported Streaming Television has exploded, with both audience and channel numbers expanding rapidly.  But as supply explodes, the battle for audience attention and advertiser value becomes more complex. Succeeding in the fast moving market requires investment in both content and innovation to keep pace with viewers changing behaviours. This panel will explore how broadcasters are embracing the potential of FAST platforms, how channels can attract and retain audiences in an overcrowded marketplace, and how advertisers can get the most value with a broader reach.

PRESENTATION

Advertising pressure is at an all-time high. Brands are spending more and showing more ads, yet effectiveness is falling. So how do we cut through? How do we connect with the audiences who are still paying attention?

Matt Bryan, Director of Analytics & Insights at Samsung Ads, invites you to step into the shoes (and screens) of a typical consumer as we walk through their day - learning where attention lives, how intent builds and when brands can make the biggest impact.

PRESENTATION

In a fragmented viewing landscape, accurate and actionable measurement is more critical—and more complex—than ever. This panel will explore how advertisers are tackling the challenge of measuring performance across multiple platforms and how incremental reach modeling is being used to understand the true value of Advanced TV in the mix, and where the industry stands in the push for standardisation around metrics, methodologies, and reporting. 

PANEL

In an era of shrinking attention spans and increasingly fragmented audiences, short-form TV content is proving to be a powerful tool for brands and retailers. This session explores how to leverage these bite-sized creative moments to capture attention quickly and drive meaningful engagement across platforms.

CASE STUDY