Mohsen Ghasempour, Group AI Director at Kingfisher – the retail powerhouse behind B&Q, Screwfix and Castorama – joined Rabie Laib, Senior Solutions Expert (EMEA) Chargebee and Katie Searles to discuss why retailers and subscription brands don’t have to build AI tools from scratch – and how they can make the most of existing systems. 

Discussion points in this episode:

• Why “data is gold”
• Harnessing AI to build consumer-helping tools, and why Hello Casto is a game-changer for French DIY beginners
• Dealing with AI concerns 
• And operating in an omnichannel world