Ammar Ahmed Qureshi, Director of Revenue CRM at Babbel, and Madhuri Narayana K, Director – Customer Success & Consulting at Chargebee, bring a wealth of experience to the booth. This episode not only covers Ammar’s current role at language-learning subscription Babbel, but also allows him to bring extensive knowledge from the telecommunications industry with key lessons to pass onto any subscription firm.

Discussion points in this episode:

• What subscriptions businesses can learn from telecom
• Why AI is the end of customer cohorts 
• Why traditional CRM strategies no longer meet the needs of subscription businesses
• How to future-proof a subscription business?