AI is transforming how consumers discover products, and it is also fundamentally changing how decisions get made. 
As discovery expands across connected TV (CTV), online video, retail media, and conversational AI, the path to purchase is becoming more dynamic and interconnected. At the same time, decision making is shifting away from manual campaign setup toward real time, AI driven optimization powered by commerce data. 
In this keynote, Sara Skrmetti and Talia Comorau will explore how these forces are reshaping the role of CTV, taking it from a traditional awareness channel into a critical driver of performance and decisioning, and what it means for brands, retailers, and agencies. 

• How to navigate a multi-surface discovery landscape spanning CTV, AI, and retail media 
• Measurement strategies for an AI-driven ecosystem 
• The role of commerce data and real-time decisioning in video advertising 
• What it takes to win in a world where being chosen matters more than being seen 

You'll leave with a clearer view of how to rethink your video strategy for an AI-powered commerce landscape – and what to actually do about it.