Planning a Cross-Platform TV Campaign
TV advertising is a critical piece of a broader omni-channel brand strategy—interwoven with digital, retail media networks, social platforms, and in-store experiences. This session provides a playbook to design cross-platform TV campaigns that not only reach audiences across linear, CTV, addressable, and streaming but also seamlessly connects with wider marketing touchpoints and leverages data to drive engagement throughout the customer journey.
CASE STUDY
Sponsored by:
