Measurement & Incremental Reach—Making Every Impression Count
In a fragmented viewing landscape, accurate and actionable measurement is more critical—and more complex—than ever. This panel will explore how advertisers are tackling the challenge of measuring performance across multiple platforms and how incremental reach modeling is being used to understand the true value of Advanced TV in the mix, and where the industry stands in the push for standardisation around metrics, methodologies, and reporting.
PANEL
