From Signals to Outcomes: Building Confidence in CTV Measurement
s CTV grows, advertisers face increasing pressure to navigate cross-platform measurement with confidence across a more complex ecosystem. But reliable outcomes depend on reliable inputs. From poor-quality inventory to increasingly sophisticated invalid activity, signal integrity plays a critical role in shaping how CTV performance is understood and helping ensure every impression truly counts.
This panel will explore how advertisers, platforms and partners are approaching measurement, media quality and accountability, and what it takes to build greater confidence in CTV outcomes.
Speakers
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