From scroll to screen: How Back Market used CTV to build trust and break category bias

14 May 2026
Connected TV & Streaming Summit
  • How Back Market used CTV to tackle trust head-on and reframe how people feel about refurbished tech
  • The creative thinking behind taking a digitally native brand onto the biggest screen in the home—and making it feel instantly credible
  • Key takeaways on how bold storytelling on CTV can shift perception, spark conversation, and unlock brand growth beyond performance metrics
Speakers
Luke Forshaw
Luke Forshaw, Head of Brand and Marketing - BACK MARKET