From scroll to screen: How Back Market used CTV to build trust and break category bias
- How Back Market used CTV to tackle trust head-on and reframe how people feel about refurbished tech
- The creative thinking behind taking a digitally native brand onto the biggest screen in the home—and making it feel instantly credible
- Key takeaways on how bold storytelling on CTV can shift perception, spark conversation, and unlock brand growth beyond performance metrics
