Are you Still Watching? Unlocking Today’s Streaming Audiences
TV has fundamentally changed. Audiences now watch on their terms, seeking greater variety, depth, and more meaningful connections with what they watch. On Netflix, no single title defines the audience. Instead, viewers are multi-faceted, highly engaged, and driven by discovery. And in streaming, engagement is the new measure of quality.
This shift has fuelled fandoms that shape culture and travel far beyond the screen.
In this session, brands will learn how to be part of the picture - and connect with audiences through the stories, worlds, and moments they genuinely care about.
