External AI: The AI-Empowered Customer
AI in the Hands of the Customer: Adapting to New Consumer Super Powers
What is my customer doing with AI and how should I respond?
Explore how consumers armed with the latest in AI- search agents, social discovery, and autonomous shopping tools are fundamentally shifting the relationship with retailers and brands.
How are retailers adapting their sites and processes for tools and behaviours that are driven externally and beyond their control?
Speakers
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